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Act!

More than CRM - Your total relationship solution.

Table of Contents

Is this product right for your business?

Find out with a

Act! - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: April 2026

Act! overview

Based on 882 verified user reviews

What is Act!?

Act! is a CRM tool with key features that include a contact database, contact management, and more.

Who uses Act!?

Reviews for Act! come from a wide variety of industries, including management consulting (7% of reviewers), financial services (6%), and insurance (6%). The most frequent use case for Act! cited by reviewers is CRM (52% of reviewers).

What do users say about Act! pricing?

Some users say Act! offers affordable CRM features and reviewers appreciate the perpetual license option, which avoids monthly fees. However, some reviewers find add-ons, upgrades, and support costly, and feel ongoing expenses reduce overall value for money.

What are the most popular integrations for Act!?

The Act! integrations most frequently cited by reviewers are: Microsoft Outlook (an email management product rated 4.2 out of 5 for its integration with Act!) and Microsoft 365 (a document management product, 4.0).

Starting price

30per user /
per month

Alternatives

with better value for money

Pros & Cons

Bugs and Issues

Database

Customer Support

Cloud

Customer Tracking

Act!’s user interface

Ease of use rating:

3.9

(882)

Act! pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(139)

3-4(360)

5(383)

What do users say about Act!?

Act! is a CRM tool with key features that include a contact database, contact management, and more.

Select to learn more

Who uses Act!?

Based on 882 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Financial Services

Real Estate

Marketing and Advertising

Construction

Others

Use cases

CRM

Contact Management

Sales Tracking

Customer Service

Marketing Automation

Act!'s key features

Most critical features, based on insights from Act! users:

Task management

4.3

(43)

Email management

4.0

(66)

Calendar management

4.4

(24)

Sales pipeline management

4.0

(57)

Reporting/Analytics

4.1

(25)

Workflow management

3.7

(17)

Segmentation

3.2

(6)

Territory management

3.3

(8)

Quotes/Estimates

3.0

(1)

All Act! features

Features rating:

3.9

(882)

A/B testing

(0)

Access controls/permissions

5.0

(1)

Activity dashboard

4.3

(32)

Activity/News feed

(0)

Activity tracking

3.7

(3)

Alerts/Notifications

4.3

(8)

API

(0)

Appointment scheduling

4.6

(5)

Autoresponders

3.5

(2)

Batch processing

3.0

(1)

Calendar management

4.4

(24)

Calendar/Reminder system

4.4

(61)

Calendar sync

3.7

(3)

Campaign analytics

(0)

Campaign management

3.6

(5)

Client management

4.7

(10)

Collaboration tools

3.0

(3)

Commenting/Notes

(0)

Contact database

4.6

(91)

Contact management

4.4

(114)

CRM

4.7

(46)

Customer database

4.7

(21)

Customer portal

(0)

Customer segmentation

(0)

Customizable branding

(0)

Customizable ctas

(0)

Customizable fields

4.5

(61)

Customizable forms

(0)

Customizable reports

3.0

(3)

Customizable templates

4.0

(1)

Dashboard

(0)

Data import/export

4.1

(33)

Data security

4.7

(30)

Document management

(0)

Document storage

3.5

(31)

Drag & drop

(0)

Drip campaigns

(0)

Dynamic content

(0)

Electronic signature

4.0

(2)

Email management

4.0

(66)

Email marketing

3.7

(54)

Email templates

(0)

Email tracking

(0)

Engagement tracking

3.4

(7)

Event triggered actions

4.4

(7)

File sharing

(0)

Forecasting

3.3

(3)

For insurance industry

(0)

For ipad devices

(0)

For small businesses

4.0

(2)

For startups

(0)

Insurance management

(0)

Interaction tracking

4.1

(76)

Kanban board

(0)

Key performance indicators

(0)

Landing pages/web forms

5.0

(2)

Lead capture

4.3

(26)

Lead generation

3.0

(2)

Lead management

4.0

(82)

Lead nurturing

(0)

Lead qualification

2.8

(10)

Lead scoring

(0)

Marketing automation

3.9

(33)

Marketing calendar

(0)

Mobile access

3.4

(32)

Mobile app

(0)

Multi-Campaign

(0)

Multi-Channel communication

2.8

(4)

Multi-Channel marketing

(0)

Multivariate testing

(0)

Opportunity management

3.0

(2)

Performance metrics

3.5

(2)

Pipeline management

4.0

(6)

Pipeline reports

3.0

(1)

Process/Workflow automation

(0)

Prospecting tools

1.5

(2)

Quotes/Estimates

3.0

(1)

Real-Time data

(0)

Referral tracking

3.0

(2)

Reminders

3.0

(1)

Reporting/Analytics

4.1

(25)

Reporting & statistics

4.3

(9)

ROI tracking

4.0

(1)

Role-Based permissions

(0)

Sales activity management

(0)

Sales analytics

3.0

(1)

Sales forecasting

3.0

(1)

Sales pipeline management

4.0

(57)

Sales reports

(0)

Sales trend analysis

4.0

(1)

(0)

Search/Filter

4.4

(45)

Segmentation

3.2

(6)

Shared contacts

3.9

(11)

SMS marketing

(0)

Social marketing

3.0

(1)

Social media integration

2.4

(8)

Task management

4.3

(43)

Template management

(0)

Territory management

3.3

(8)

Third-Party integrations

3.3

(6)

Visual analytics

(0)

Web-based deployment

(0)

Website visitor tracking

(0)

Workflow management

3.7

(17)

Act! alternatives

Act!

3.9

(882)

Starting from

/user

Per month

Free trial

Free version

Ease of Use

3.9

Features

3.9

Value for Money

3.9

Customer Support

3.6

Salesforce Sales Cloud

4.4

(18.7K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.0

Features

4.4

Value for Money

4.1

Customer Support

4.1

HubSpot CRM

4.5

(4.4K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.3

Customer Support

4.4

Zoho CRM

4.3

(6.9K)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

Act! pricing

Value for money rating:

3.9

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Act! Advantage Standard

/user

Per month

Features included:

Full-featured CRM & Mobile App
Email Marketing (includes 2,500 sends/mo)
Office 365 & Gmail Integration
Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat & Event Management
Reports & Interactive Dashboards
Standard Support w/ Dedicated Onboarding Specialist
Immediate, browser-based access
Automated updates & nightly backups
MacOS compatibility
Billed annually
Collect payments

Act! Advantage Professional

/user

Per month

Features included:

Everything in Standard, plus:
Email Marketing Plus (includes 25,000 sends/mo)
Advanced Interactive Quotes & Online Appointment Scheduling
Advanced Forms, Surveys, Website Chat & Event Management
Accounting Integration
Project Management
25 Gb Storage
Billed annually
Immediate, browser-based access
Automated updates & nightly backups
MacOS compatibility
Expert technical support
Dedicated onboarding specialist

Act! Advantage Ultimate

/user

Per month

Features included:

Everything in Professional, plus:
Marketing Automation (includes 50,000 sends/mo)
Custom Industry Tables
Online Customer Portal
Enhanced Support
35 Gb Storage
Immediate, browser-based access
Automated updates & nightly backups
MacOS compatibility
Expert technical support
Dedicated onboarding specialist
Billed annually

Act! Premium Desktop

/user

Per month

Features included:

Networked & offline access
Self-managed security
Complete control of updates

Act! Email Marketing Plus

Per month

Features included:

Additional 25,000 sends for Act! Advantage Standard and adds:
AI Writing Assistant
Turnkey Campaigns
HTML Email Editor
URL Shortener
Social Sharing
Landing Pages
Surveys
Team Management
Response-Driven Nurture Marketing

Act! Marketing Automation Complete

199

Per month

Features included:

Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional

User opinions about Act! price and value

Value for money rating:

3.9

(882)

To see what individual users think of Act!'s price and value, check out the review snippets below.

“It has been a dependable tool throughout my professional career, and I continue to view it as a strong CRM solution for businesses that value organization, data integrity, and relationship management.”

Robb H.

Partner

“Over the years, I’ve built and maintained a detailed database with all of my property owners, addresses, and sales across more than 50 subdivisions.”

Janet M.

Real Estate Broker

Act! integrations (24)

Integrations rated by users

We looked at 882 user reviews to identify which products are mentioned as Act! integrations and how users feel about them.

Microsoft Outlook

Integration rating: 3.9 (44)

Microsoft 365

Integration rating: 4.1 (19)

“drafting documents, letters and statements.”

Yu N.

Director

Zapier

Integration rating: 4.3 (6)

“Overall really strong, a few quirks but it keeps getting better and more useful.”

Garrett C.

Owner

Google Workspace

Integration rating: 3.0 (6)

LinkedIn for Business

Integration rating: 5.0 (3)

“It takes it from a two-step process in Canva to a one-step process.”

Ray L.

Founder

Act! customer support

What do users say about Act! customer support?

Customer support rating:

3.6

We analyzed verified user reviews to identify positive and negative aspects of Act! customer support.

A number of users say Act! customer support is knowledgeable, courteous, and resolves issues quickly when contacted.

Multiple users appreciate that support staff go above and beyond, offering step-by-step help and thorough follow-up.

A fair number of users report long wait times, difficulty reaching support, and challenges understanding outsourced agents.

Several users mention support often requires extra payment, and resolution of complex issues can be slow or ineffective.

Support options

Faqs/forum

Phone support

Email/help desk

Knowledge base

Chat

Training options

Videos

Live online

In person

Webinars

Documentation

To see what individual users say about Act!'s customer support, check out the review snippets below.

“As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them.”

Sean L.

IT engineer

“sensitive content hidden] the tech support person was extremely helpful, professional and went over and above to resolve my issues.”

Joanne B.

executive assistant

“There is no app on my phone in order to look up customers or companies.”

Charles L.

Principal snd owner

“I had a hard time with customer support anytime I needed help.”

Jackson F.

Sales Rep

Act! FAQs

Q. What is Act! used for?

Act! is a comprehensive customer relationship management system that centralizes vital customer data in an organized and user-friendly solution. The platform enables businesses to track calls, emails, notes, tasks, documents, quotes, payments, and other customer interactions in one secure location. Act! integrates seamlessly with Office and Google applications to maintain synchronized contacts, appointments, and emails, while powerful search functionality allows users to locate detailed prospect or customer information instantly. The system can be configured to unique specifications with custom layouts for maintaining industry-specific customer data, accessible both in the office and remotely through mobile devices. The platform enhances sales processes through detailed opportunity tracking and interactive quotes that clients can view and approve in real time. Sales teams can advance deals through defined stages of customizable sales processes while assessing the sales pipeline by product, representative, territory, deal stage, region, and other parameters. Act! provides actionable insights through interactive visual dashboards covering sales, marketing, and business key performance indicators, generating over eighty standard reports or custom reports tailored to specific requirements. Real-time metrics help businesses identify what strategies are working effectively, with email engagement data highlighting the most promising leads.

These products have better value for money