Qualtrics CoreXM Pricing, Features, Reviews & Alternatives

Pros
The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons
At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.

Cons
Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I use Qualtrics every day to conduct surveys and gather research on a variety of industries. Qualtrics makes it easy to have a variety of different surveys, customize them for different people, and more.

Cons
When you mass send out a survey through Qualtrics, it often ends up going into people's spam folders. Also, sometimes the piped text features as well as adding contacts can be overly complicated.

Rating breakdown

Likelihood to recommend: 8/10

Pros
Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons
It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Rating breakdown

Likelihood to recommend: 8/10

Pros
Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons
The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Rating breakdown

Likelihood to recommend: 10/10