Qualtrics CoreXM Pricing, Features, Reviews & Alternatives

Qualtrics CoreXM

Customer insights & brand research survey management tool

4.76/5 (339 reviews)

Qualtrics CoreXM overview

What is Qualtrics CoreXM?

Qualtrics CoreXM is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more.

With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights.

The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With Qualtrics CoreXM’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.


Pricing options
Free trial
Value for money
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Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Irish, Japanese, German, Spanish and 7 other languages, Korean, Chinese (Simplified), Finnish, Dutch, French, Italian, Chinese (Traditional)
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Qualtrics CoreXM user reviews

Value for money
Ease of use
Customer support
Andrew P.

Designed to Advance your metrics

Used monthly for 2+ years
Reviewed 2019-09-03
Review Source: Capterra

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Katie D.

No better way to collect data

Used occasionally for 2+ years
Reviewed 2019-10-09
Review Source: Capterra

Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or other data collecting activities.

Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.

Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 10/10

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Ellie A.

Quality Product- Use When Surveying a Lot of People

Used daily for 1-2 years
Reviewed 2021-02-26
Review Source: Capterra

Overall I've had a very positive experience with Qualtrics and will probably stay with it.

I use Qualtrics every day to conduct surveys and gather research on a variety of industries. Qualtrics makes it easy to have a variety of different surveys, customize them for different people, and more.

When you mass send out a survey through Qualtrics, it often ends up going into people's spam folders. Also, sometimes the piped text features as well as adding contacts can be overly complicated.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Steve B.

An adequate tool for measuring customer experience

Used weekly for 1-2 years
Reviewed 2019-10-19
Review Source: Capterra

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Stewart L.

Cadillac of Survey Software

Used daily for 2+ years
Reviewed 2021-01-28
Review Source: Capterra

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Qualtrics CoreXM pricing

Pricing options
Free trial
View Pricing Plans

Contact Qualtrics for pricing information.

Qualtrics CoreXM features

Customizable Branding
Customizable Templates
Data Import/Export
Email Marketing
Reporting & Statistics
Surveys & Feedback

Access Controls/Permissions (285 other apps)
Activity Dashboard (369 other apps)
Calendar Management (297 other apps)
Contact Management (356 other apps)
Customer Database (307 other apps)
Email Management (311 other apps)
Mobile Access (393 other apps)
Social Media Integration (297 other apps)
Third Party Integrations (400 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Qualtrics CoreXM

Key features of Qualtrics CoreXM

  • 100+ question types
  • 360 degree feedback
  • A/B testing
  • Activity monitoring
  • Ad hoc analysis
  • Ad hoc reporting
  • Advanced branching
  • Automated actions
  • Automatic notifications
  • Brand control
  • Brand management
  • Business analysis
  • CRM integration
  • Change management
  • Closed loop ticketing
  • Communication management
  • Concept testing
  • Customer analysis
  • Customer satisfaction & loyalty
  • Customer satisfaction surveys
  • Customer segmentation
  • Customizable branding
  • Customizable fields
  • Customizable reporting
  • Data connectors
  • Data filtering
  • Data visualization
  • Drag & drop interface
  • Email surveys
  • Email triggers
  • Employee assessments
  • Employee engagement surveys
  • Employee exit interviews
  • Employee management
  • Feedback management
  • Forms management
  • Goal management
  • Goal setting / tracking
  • Graphical data presentation
  • Graphical user interface
  • HR management
  • IVR
  • Incident management
  • Lifecycle management
  • Market segmentation
  • Marketing research
  • Mobile surveys
  • Multi-channel communication
  • Multi-channel management
  • Multi-language
  • Multi-rater assessments
  • Multiple user accounts
  • Net promoter score
  • Offline access
  • Predictive intelligence
  • Prioritizing
  • Product management
  • QR codes
  • Randomization
  • Real time analytics
  • Real time data
  • Recruiting management
  • Reporting & statistics
  • Research suite
  • Role-based dashboards
  • Role-based permissions
  • SMS surveys
  • Scheduled reporting
  • Search functionality
  • Single sign on
  • Site intercept
  • Surveys & feedback
  • Testing management
  • Text highlighting
  • Training management
  • User experience
  • Voice of customer
  • Website feedback surveys
  • Widgets
  • Workflow management
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