Qualtrics CoreXM Pricing, Features, Reviews & Comparison of Alternatives

Pros
The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons
At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.

Cons
It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.

Rating breakdown

Likelihood to recommend: 9/10

Pros
I have used Qualtrics for surveys and data analysis for a couple of years now, part from market research projects during college. But now, we use Qualtrics as an effective way to send surveys to customers of our clients and get their feedback on the client's products/services. I love how easy it is to build out the surveys and analyze the results. Customer support/our Qualtrics rep has also been great in helping us structure the questions to make sure they are phrased correctly and are fair to the people answering them.

Cons
From the experiences I've had with Qualtrics, I wouldn't say there are many cons. I think depending on how in-depth of research you are doing, the phrasing of questions can get kind of tricky. For instance, when using the tool for an undergrad research project, we had to be very careful in choosing the types of questions we asked in order for it to be relevant to our initial hypothesis. But this is a more general word of caution than a drawback to the tool itself.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Highly user-friendly and most of its features require no programming skills (as a user, not as an administrator) with a nice working environment. It is quite flexible software and can be used as a conference management tool to track registrations and even handle the abstract submission, review and the subsequent revisions

Cons
Some parts require basic skills of programming (eg in the appearance of the form, the adjustment of the font style and position, or in the design of the automatic replies). More flexibility in uploading data from other forms would make this product very helpfull and more versatile. Moreover, deleting selected responses takes forever and decrease its ease of use. Similarly, it would be ideal if the data file wouldn't be disturbed once there is an addition of a question (currently it doesn't move the old data to the relevant cell when a new column is added). Last but not least, it would be great if the data mapping from other forms could be used in a user-friendly way to create automatic responses (currently even with the help of academic staff from Computer Sciences, we couldn't resolve the issue)

Rating breakdown

Likelihood to recommend: 9/10

Pros
Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons
It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Rating breakdown

Likelihood to recommend: 8/10