Qualtrics CoreXM Pricing, Features, Reviews & Comparison of Alternatives

Qualtrics CoreXM

Customer insights & brand research survey management tool

4.77/5 (324 reviews)

Qualtrics CoreXM overview

What is Qualtrics CoreXM?

Qualtrics CoreXM is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more.

With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights.

The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With Qualtrics CoreXM’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Dutch, Finnish and 8 other languages, French, German, Irish, Italian, Japanese, Korean, Spanish, Taiwanese
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Qualtrics CoreXM reviews

Value for money
Ease of use
Customer support
Andrew Pickering, MPH

Designed to Advance your metrics

Used monthly for 2+ years
Reviewed 2019-09-03
Review Source: Capterra

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Ho'omana Nathan Horton

Most powerful and versatile paid data collection tool I've used

Used monthly for 2+ years
Reviewed 2019-09-18
Review Source: Capterra

If you're willing to invest the time in exploring their documentation and tutorials and your experience will be much easier and more productive. Qualtrics allows for a huge amount of customization in order to collect and safely store, organize, and analyze a wide variety of data. Highly recommend it!

Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.

It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Madeline Meyer

Great for preliminary understanding of the market

Used monthly for 1-2 years
Reviewed 2020-02-21
Review Source: Capterra

This has been a great tool for us as we start initial marketing strategies with our clients. I would definitely recommend it.

I have used Qualtrics for surveys and data analysis for a couple of years now, part from market research projects during college. But now, we use Qualtrics as an effective way to send surveys to customers of our clients and get their feedback on the client's products/services. I love how easy it is to build out the surveys and analyze the results. Customer support/our Qualtrics rep has also been great in helping us structure the questions to make sure they are phrased correctly and are fair to the people answering them.

From the experiences I've had with Qualtrics, I wouldn't say there are many cons. I think depending on how in-depth of research you are doing, the phrasing of questions can get kind of tricky. For instance, when using the tool for an undergrad research project, we had to be very careful in choosing the types of questions we asked in order for it to be relevant to our initial hypothesis. But this is a more general word of caution than a drawback to the tool itself.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Highly reliable software

Used daily for 6-12 months
Reviewed 2019-12-18
Review Source: Capterra

It is very reliable software to collect responses which use can extend from students' feedback, tracking of students experiments to collect event registrations and abstract submissions. With some updates, it can become a fantastic multi-tasking software.

Highly user-friendly and most of its features require no programming skills (as a user, not as an administrator) with a nice working environment. It is quite flexible software and can be used as a conference management tool to track registrations and even handle the abstract submission, review and the subsequent revisions

Some parts require basic skills of programming (eg in the appearance of the form, the adjustment of the font style and position, or in the design of the automatic replies). More flexibility in uploading data from other forms would make this product very helpfull and more versatile. Moreover, deleting selected responses takes forever and decrease its ease of use. Similarly, it would be ideal if the data file wouldn't be disturbed once there is an addition of a question (currently it doesn't move the old data to the relevant cell when a new column is added). Last but not least, it would be great if the data mapping from other forms could be used in a user-friendly way to create automatic responses (currently even with the help of academic staff from Computer Sciences, we couldn't resolve the issue)

Rating breakdown

Ease of use

Likelihood to recommend: 9/10

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Steve Burdette

An adequate tool for measuring customer experience

Used weekly for 1-2 years
Reviewed 2019-10-19
Review Source: Capterra

Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Qualtrics CoreXM pricing

Pricing options
Free trial
View Pricing Plans

Contact Qualtrics for pricing information.

Qualtrics CoreXM features

Automatic Notifications
CRM Integration
Custom Fields
Customizable Branding
Customizable Reporting
Real Time Data
Reporting & Statistics
Surveys & Feedback

Activity Dashboard (241 other apps)
Activity Tracking (177 other apps)
Calendar Management (190 other apps)
Customer Database (168 other apps)
Customizable Templates (188 other apps)
Data Import/Export (192 other apps)
Electronic Payments (149 other apps)
Email Integration (203 other apps)
Reminders (194 other apps)
Social Media Integration (184 other apps)
Third Party Integration (239 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Qualtrics CoreXM

Key features of Qualtrics CoreXM

  • 100+ question types
  • 360 degree feedback
  • A/B testing
  • Activity monitoring
  • Ad hoc analysis
  • Ad hoc reporting
  • Advanced branching
  • Automated actions
  • Automatic notifications
  • Brand control
  • Brand management
  • Business analysis
  • CRM integration
  • Change management
  • Closed loop ticketing
  • Communication management
  • Concept testing
  • Customer analysis
  • Customer satisfaction & loyalty
  • Customer satisfaction surveys
  • Customer segmentation
  • Customizable branding
  • Customizable fields
  • Customizable reporting
  • Data connectors
  • Data filtering
  • Data visualization
  • Drag & drop interface
  • Email surveys
  • Email triggers
  • Employee assessments
  • Employee engagement surveys
  • Employee exit interviews
  • Employee management
  • Feedback management
  • Forms management
  • Goal management
  • Goal setting / tracking
  • Graphical data presentation
  • Graphical user interface
  • HR management
  • IVR
  • Incident management
  • Lifecycle management
  • Market segmentation
  • Marketing research
  • Mobile surveys
  • Multi-channel communication
  • Multi-channel management
  • Multi-language
  • Multi-rater assessments
  • Multiple user accounts
  • Net promoter score
  • Offline access
  • Predictive intelligence
  • Prioritizing
  • Product management
  • QR codes
  • Randomization
  • Real time analytics
  • Real time data
  • Recruiting management
  • Reporting & statistics
  • Research suite
  • Role-based dashboards
  • Role-based permissions
  • SMS surveys
  • Scheduled reporting
  • Search functionality
  • Single sign on
  • Site intercept
  • Surveys & feedback
  • Testing management
  • Text highlighting
  • Training management
  • User experience
  • Voice of customer
  • Website feedback surveys
  • Widgets
  • Workflow management
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