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GetApp's Category Leaders in Marketing Analytics

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

Read more about Coupler.io

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Read more about Omnisend

Dataslayer seamlessly integrates data from multiple sources into tools like Google Sheets or PowerBI, offering automated updates, advanced filtering, and a user-friendly interface for efficient data management and enhanced decision-making.

Read more about Dataslayer

Lebesgue is an AI marketing analytics platform for e-commerce (Shopify/Woo). Unifies store, ads, competitor & 1st party data. Features AI insights, ad audits, LTV analysis, competitor tracking, creative AI & Le-Pixel (accurate first-party data tracking). Get clear reports & growth recommendations.

Read more about Lebesgue

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Read more about Microsoft Clarity

The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time!

Read more about Sendible

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

Read more about Tableau

NapoleonCat is an AI-powered social media management platform for businesses and agencies. Automate moderation, manage messages, schedule posts, track analytics, and collaborate in one place to boost engagement, improve customer service, and protect your brand.

Read more about NapoleonCat

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Read more about Mixpanel

Easily integrate metrics into your favorite data visualization, spreadsheet, analytics, and warehousing tools.

Read more about Power My Analytics

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Read more about AppsFlyer

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Read more about Swydo

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Published July 2025

We empower businesses to accelerate their growth by helping them find the right software. We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic, this has no influence on our methodology.