Supermetrics Reviews

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use.

Pricing is too high for small business. They don't do discounts.

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration. 

The fact that it can bring various third party data into non-Google products in a Data Studio dashboard is a major plus. We cannot have our Data Studio Dashboards functioning without Supermetrics support.

Connectors break way too often than we'd like. Sometimes data fields etc get deprecated or connectors require reauthorization - all without warning which is less than ideal. A more robust update process might be ideal.

It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning.

Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly.

I love being able to pick and choose which dimensions/metrics are pulled into spreadsheets and the UI is easy to use.

I am routinely frustrated to find that my daily queries have been failing for a week or more without notifying me. Twitter, Youtube, and Instagram all give me issues with this.

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

It's great for importing data from an excel source to GDS. It is a life saver to be able to export data from a tool and then push it back into reporting.

Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the website and email response. Live chat would be helpful.

The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more limited

It is a tool that, unless you manage to monetize it in your company, is quite expensive for the options on the market.

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

Connecting data sources to Google Data Studio for reporting is difficult when you have to setup so many API connectors for each client on each platform. Supermetrics makes this process simple. I love it!

Pricing could be lower considering the no-touch service they provide. Hard to justify the cost relative to the service offered.

The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.

It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.

I like the flexibility of using different metrics and the main feature I love the most is being able to avoid Google's data sampling which is impossible when using native Google Analytics interface.

Everything is perfect now. Before I had a problem reaching support when they used Google Products forum for communication with customers, but now they have a private ticketing system which is more convenient to use and I receive a really fast response for my questions each time.

We primarily use Supermetrics as an integration connector for Google Data Studio. We have also used it as a google sheets integration. Both have worked very well for us. It’s an intuitive set up and the data is reliable and automatically refreshes.

The pricing plan, you used to be able to pay per individual connector. I believe they now have tiers for the google sheets integration.

Easy to use, can connect to multiple data connectors. We use it for the google suite & social media.

Sometimes can be prone to errors, would like a few more connectors available. Socialbakers etc.

Supermetrics lets you unlock the real power on unified centralized data: instead of going to 3, 5 or 10 data sources you just connect them and select the most relevant data and bingo! you're able to gather, analyze and present the data in a comprehensive story.

The Essential plan can feel a bit pricey when you realize you only have 1 user available. Maybe we need a lower price tier or remove some features from the Essentials, but we need to lower the price.

It provides built in integrations from most known marketing tools (Facebook, Google Ads and Bing Ads) directly to Google Sheets and Excel. It was easy to set up and use, and helped us to bootstrap our marketing analysis without a big implementation cost.

When we used it, it doesn't supported incremental updates, so it was costly to run it on a daily basis when our query time period was too big.

Automation is important when you have a lot going on. Supermetrics, makes setting up automated reports simple and fast

Price, supermetrics previously was 50% the current cost. The increase came out of nowhere and it makes it difficult for individual/freelancer usage

Ease of use and integration with multiple platforms.

If we can get Auction Insight data from Google Ads, that'd be awesome.

Don't need to do any development, love to use products' API in google sheets. Also automation is another good point which saves time.

It is very expensive also they are packages arent clear. User numbers are extremely low even if you pay 300+ USD/month

Has many integrations and can retrieve informations from a lot of sources. Flexible tool!

Slow. Sometimes gets confusing because it changes settings slowly and interface is monotone

I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

Although there used to be more available in the free version, and not you have to pay to get the full value of it.

The promises made sound great: connect supermetrics with your data sources like Hubspot and the use that data in Google Data Studio reports.

The promises unkept. Problems with licenses and no way to easily solve this. The guide they give is incomplete. The support takes ages to answer - and this for a $100/mo product. Not ok!

The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations.

We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive.

Provides robust reporting imports for Google Ads/Facebook

Refreshes on Google sheets sometimes is a bit finicky