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Supermetrics
5
67
4
29
3
6
2
2
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All your marketing data, wherever you need it.
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Supermetrics - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: July 2026
Supermetrics overview
Based on 109 verified user reviews
What is Supermetrics?
By industry, Supermetrics reviewers are most commonly professionals in marketing and advertising (43%). The most frequent use case for Supermetrics cited by reviewers is reporting (72% of reviewers).
What do users say about Supermetrics pricing?
Reviewers indicate that Supermetrics adds value for data analysis and quick setup, and some users say its pricing is fair in certain cases. However, many reviewers feel it is expensive, especially for small businesses, and they report that unclear pricing and lack of a free tier are significant drawbacks.
What are the most popular integrations for Supermetrics?
The Supermetrics integrations most frequently cited by reviewers are: Meta for Business (a social media marketing product rated 4.5 out of 5 for its integration with Supermetrics) and Google Ads (a campaign management product, 5.0).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Data Management
Data Connectors
User Interface
Customer Refund
Bugs and Issues
Customer Support
Supermetrics’s user interface
Supermetrics review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.8
Features
4.3
Ease of use
4.1
Customer support
3.8
Reviews sentiment
What do users say about Supermetrics?
Reviewers feel Supermetrics streamlines data management by connecting multiple marketing platforms and centralizing reporting, which saves significant time and supports comprehensive analytics. They appreciate the wide range of data connectors, integration with tools like Google Sheets and Looker Studio, and the ability to automate and customize reports for better decision-making. Some mention the intuitive interface and flexibility as strong points, though they note a learning curve and occasional usability challenges.
Users report that pricing is a major concern, with many finding it expensive or confusing, especially for small businesses or those needing extra connectors. They say bugs, frequent connector errors, and inconsistent customer support can be frustrating, requiring manual intervention and causing delays in reporting.
Select to learn more
Who uses Supermetrics?
Based on 109 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Supermetrics's key features
Most critical features, based on insights from Supermetrics users:
All Supermetrics features
Features rating:
Supermetrics alternatives
Supermetrics
Starting from
29
Per month
Jira
Starting from
7.91
/user
Per month
Google Analytics 360
Starting from
Free
Tableau
Starting from
15
/user
Per month
Supermetrics pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- 10 Accounts Per Data Source
- Adform
- Adobe Analytics
- Adroll
- Ahrefs
- Apple Search Ads
- AWIN
- Bing Webmaster Tools
- Callrail
- Capterra PPC
- Capterra Reviews
- Criteo
- Data Sources Include Database
- Data Warehouse Destinations
- Domain-Wide License
- Facebook Ads
- Facebook Insights
- Facebook Public Data
- Google Ad Manager
- Google Ads
- Google Adsense
- Google Analytics
- Google Bigquery
- Google Campaign Manager 360
- Google Display & Video 360
- Google My Business
- Google Play Reviews
- Google Search Ads 360
- Google Search Console
- Google Trends
- Hubspot (<100k Contacts)
- Hubspot (>100k Contacts)
- Instagram Insights and JSON/CSV/XML
- Instagram Public Data
- Linkedin Ads
- Linkedin Company Pages
- Mailchimp
- Microsoft Advertising
- Moz
- Optimizely
- Outbrain Amplify
- Pinterest Ads
- Pinterest Organic
- Pinterest Public Data
- Quora Ads
- Reddit Public Data
- Searchmetrics
- Semrush Analytics
- Shopify
- Smarp
- Snapchat Marketing
- Snowflake
- Spotify Ads
- Stackadapt
- Stripe
- Taboola
- The Trade Desk
- Tiktok Ads
- Tripadvisor Reviews
- Tumblr Public Data
- Twitter Ads
- Twitter Premium
- Twitter Public Data
- Vimeo Public Data
- Vkontakte Public Data
- Weekly Automated Refreshes
- Yahoo DSP
- Yahoo Native Ads
- Yandex.Direct
- Yandex.Metrica
- Yelp Reviews
- Youtube
User opinions about Supermetrics price and value
Value for money rating:
Of 20 reviews that provide robust commentary on Supermetrics's price and value, mention it in a positive light.
Reviewers indicate that Supermetrics offers valuable functionality, especially for expanding data analysis capabilities and enabling quick setup without significant implementation costs. Some users say the pricing is fair compared to competitors, and they appreciate its affordability in certain contexts. However, many reviewers feel Supermetrics is expensive, particularly for small businesses or agencies with limited usage. They report that the lack of a free tier and unclear or complex pricing structures are drawbacks. Some users find the cost difficult to justify given the features and user limits included in lower-tier plans.
, and
Supermetrics integrations (68)
Integrations rated by users
We looked at 109 user reviews to identify which products are mentioned as Supermetrics integrations and how users feel about them.
Integration rating: 5.0 (12)
Integration rating: 4.5 (10)
Integration rating: 5.0 (9)
“so that we have all out info in one place”
Jay D.
Digital Marketing Manager
Integration rating: 4.7 (6)
“The integration with Google Analytics 360 helps us track QR code traffic and user behaviour, making it easier to measure campaign performance and improve results.”
Anwar G.
Founder
Integration rating: 5.0 (5)
Other top integrations
Supermetrics support options
Typical customers
Platforms supported
Support options
Training options
Supermetrics FAQs
Q. What is Supermetrics used for?
All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse. The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data. Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.
Q. What level of support does Supermetrics offer?
Supermetrics offers the following support options:
Chat, Knowledge Base, Email/Help Desk, FAQs/Forum, 24/7 (Live rep)