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Sprinklr
Social media management, analytics & strategy planning.
Value for money rating
3.9
/5
83
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What users say
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0.01
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Free trial
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99
Per month
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Free trial
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35
/user
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Free trial
Price starts from
49
Per month
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Free trial
Price starts from
39
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Free trial
Verified reviewer
Apparel & Fashion, 10,001+ employees
Used daily for 2+ years
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As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues.
Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.
Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.
Daniel H.
Retail, 1,001-5,000 employees
Used daily for 1-2 years
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Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.
The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.
Verified reviewer
Human Resources, 501-1,000 employees
Used daily for 1-2 years
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I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome.
The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements.
The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help.
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Real Estate, 5,001-10,000 employees
Used daily for 2+ years
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We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.
Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.
Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.
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Religious Institutions, 10,001+ employees
Used daily for less than 6 months
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The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.
Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us.
It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it.
Taylor D.
Marketing and Advertising, self-employed
Used daily for 6-12 months
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Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.
I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate.
Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.
Verified reviewer
Hospitality, 501-1,000 employees
Used daily for 2+ years
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This is the best SMMS product that I know of on the market, I have been in social professional for nearly 9 years. It's great for social listening insights, community management, reporting, and publishing.
I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it .
Danielle B.
Marketing and Advertising, 501-1,000 employees
Used daily for 6-12 months
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Overall Sprinklr is a powerful tool if you can learn how to squeeze all you can out of the software, but for that, it requires a lot of training and implementation time
Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform. 1 stop shop for all your social and advertising needs.
Expensive requires a lot of implementation time, need to have a representative fly out to train your team.
Hamza E.
Furniture, 1-10 employees
Used other for 6-12 months
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Before I start to work here in my current job, I had an online flower store. At that time I've used Sprinkle for managing my social media channels and it helped me so much. The ability to showing audience profile valuable. With this feature you're being able to see your customers diversity. The other features are really helpful and easy to use as well but my favorite is audience profile.
After I've used Sprinklr a couple of month, the price started to get not affordable for me. This is also related with the economic crisis in my country but it's pretty expensive by comparison with other tools though.
John T.
Marketing and Advertising, self-employed
Used monthly for 2+ years
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All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr for a small business given the price. Also, the analytics reporting emails could look better. If you are sending these to a client, it would be beneficial to add explanations as the reports are definitely geared towards someone who understands social media analytics.
Full of features Monthly reporting tool Scheduler
Expensive Analytics Reporting Emails Could Look Better
Sayantan B.
Marketing and Advertising, 51-200 employees
Used daily for less than 6 months
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I liked the user interface but the modules are pretty expensive.
Too expensive and bugs take a lot of time to solve.
Alison B.
Public Policy, 1,001-5,000 employees
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The dynamic presentation, eye catching and informative windows are great for events, would be practical.
Cost for our small international organization would be too high, would need a budget version of Sprinklr.