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dotdigital Engagement Cloud

Omnichannel customer engagement platform.

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dotdigital Engagement Cloud Reviews

Reviews summary

Pros

Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.

mark l.

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Really easy to use, templates and image friendly, good customer and technical support. Has good automation options and multiple folder capability for prospect and customers mail outs.

nigel B.

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We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

Anonymous Reviewer

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Cons

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send.

Samantha G.

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We had many billing errors with them. Decided to just cancel after contract was up.

Anonymous Reviewer

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I can whole heartedly say that without this platform my marketing team would be lost.

Sean D.

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Overall rating

5

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1

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19

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3

85%
positive reviews
93%
would recommend this app

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162 reviews

recommended

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

Reviewed 3 years ago

I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Pros

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Cons

I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Brilliant mailing platform.

Reviewed 3 years ago
Pros

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have...

Cons

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good CRM SELF PROGRAM

Reviewed 2 months ago

CRM complete

Pros

RFM FEATURE and automation. Segmentation by persona

Cons

ONBOARDING PROCESS (Integration), Magento connector process

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A great platform, if this was 2009 and not 2017

Reviewed 4 years ago

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Pros

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Cons

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Works great for my marketing team!

Reviewed 2 years ago

This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Pros

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

Cons

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A MUST BUY SOFTWARE!

Reviewed 3 years ago

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Pros

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Cons

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Have not used to the full extent, but full of capabilities

Reviewed 3 years ago
Pros

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

Cons

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Good software spoilt by arrogant company attitude

Reviewed 3 years ago

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

Pros

Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support

Cons

Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Email Marketing Managed.

Reviewed 3 years ago
Pros

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Cons

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Dotmailer does a great job!

Reviewed 2 years ago

I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps.

Pros

The ease of use if what I like the most about the software. I can build a campiagn quickly and easily.

Cons

I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Easy to navigate and create campaigns. Wish it worked better with magento 2.

Reviewed 3 years ago

We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Pros

easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your...

Cons

the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good email marketing platform for a reasonable price

Reviewed 2 years ago

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Pros

Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Cons

Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Excellent Email Automation for Magento

Reviewed 3 years ago

If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.

Pros

It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

Cons

The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

Reviewed 3 years ago
Pros

- Dotmailer's drag and drop functions - Segments are easy to use - Easy Landing Page editing - Easy survey creation - Speed has increased since I started using it nearly 2 years ago - Customer support is fantastic

Cons

- There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off. - I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful. - Landing page reporting tab doesn't really show you any report, just number of views - I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Create great-looking responsive emails without knowing CSS/HTML

Reviewed 4 years ago
Pros

Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point. Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization. If you primarily need a tool for email (including automation), I don't think you will find a better platform.

Cons

At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed. Customer service was a little spotty at times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It's only as powerful as your ability to use it

Reviewed 3 years ago

Originally, we thought it was terrible. We wanted to quit and felt it was too expensive. Oddly - and by accident - we found where all of these people were signing up to subscribe to our newsletter and we didn't know it. We are small and reliant on one person to know how to do those things and it was eye opening for us. As soon as we figured out what was going on, both my husband and I began to play with it a little more and enjoyed coming up with campaigns and ideas. The power is really knowing the ins and outs of the application.

Pros

For us (small online retailer), we love the ability to craft targeted emails based on what the customer is buying or is sitting in their cart. We were also able to use it to ask customers for business and product reviews.

Cons

I would like the Segment creation to be a little more intuitive. If I want to send a targeted group of customers an email to remind them to review, the field you use is confusing and you can just say - pick x group who purchased 7 days ago, you have to do something like 7 days but exclude those 6 days or fewer. I was also using last purchase date as suggested by support but when I spoke to our account manager it was a completely different field.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Emailing Software

Reviewed 3 years ago
Pros

The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

Cons

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Comprehensive feature set, great upgrade from Chimp!

Reviewed 4 years ago

Magento integration, segmentation and advanced subscriber targeting.

Pros

The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Cons

Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Customer Support

Reviewed 2 years ago

It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

Pros

The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

Cons

Although the email templates are easy to use, I wish there was a little more customization available.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Easy to Use Editor, Endless Custom Targeting Options

Reviewed 3 years ago
Pros

I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

Cons

The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Plays well with Magento 2 and is relatively inexpensive but lacks bells & whistles other ESPs have

Reviewed 3 years ago

for basic blast campaigns it works fine and integrates pretty easily with Magento.

Pros

Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.

Cons

Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company.

Reviewed 3 years ago
Pros

List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

Cons

My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great

Reviewed 3 years ago

Increase in orders

Pros

Flexibility, ease of use. Drag and drop editor makes it easy to get new people up and running with making email content for us. Program builder is pretty sick also.

Cons

Currently? I want the WebInsights record to track the ID of the products viewed, and give me a DM variable to get with an Magento2 EDC link soooo i can send dynamic browser abandonment emails like the big boys. Trying to come with with a hacky way to do this... but keep running into road blocks.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Very pleasent

Reviewed 3 years ago
Pros

easy to use email design feature. I can design and personalize my emails without the support of a creative department.

Cons

testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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My dotdigital Review

Reviewed 2 years ago

It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player.

Pros

- Ease of building emails - Ease of managing contacts

Cons

- Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful

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