Mailchimp Reviews - Page 5

Implements easy with Magento Store. Keeps everything up to date and synced with my e-commerce platform

prices get up there fast if you have lots of contacts, but don't send regular emails. E.G. I have to pay $35 if I send a campaign or not.

I've been a Mailchimp user for several years. Haven't used it a ton, but occasionally send out newsletter to a small audience of around 800 people. It's very easy to use, and comes with some starter templates, and an easy way to add some customizations. Deliverability has also been solid. From 2017-2019, they have been moving away from email marketing into a complete marketing, CRM, retargeting & ad management tool. Read on for why this has pushed me to another service.

I want an email marketing platform. One that stores my contacts, makes it easy to send emails, gets them to the inbox, and gives me basic stats. That's it. I'm willing to pay a small fee each month, but I'm not asking for a whole lot. I initially went with Mailchimp because many people *used to* recommend them, and they had a free plan for up to 2,000 contacts. They still have that 2,000 contact free plan, but they've been stripping features from it steadily over the past 2 years. And they even count unsubscribes against your contact count. Not to mention they are now counting test emails against your monthly sending limit. They are offering ad retargeting with Google & Facebook ads, giving you the ability to send postcards to customers, and everything is getting more complicated (their service, and their pricing). It doesn't seem to me like they're taking care of their big existing free user base (and hardly even their paid user base). They claim that users keep requesting they do more, but there's been a huge backlash (from users) with all these recent changes. Personally, and from a business standpoint, I'm not a fan. I'm in the process of researching an alternative. Leaning towards MailerLite, ActiveCampaign or SendInBlue, but haven't made a decision yet.