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Mailchimp Logo

Email and SMS marketing automation platform

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Mailchimp - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Mailchimp overview

What is Mailchimp?

Mailchimp is an email marketing program offering key features such as email campaign management, contact database, reporting/analytics, and mobile optimization, among others.

Key benefits of using Mailchimp

  • Enables data-driven marketing through real-time user behavior insights and artificial intelligence tools.
  • Offers integrated email and SMS campaigns to reach audiences across multiple channels.<br/><li>Provides intuitive automations and analytics to optimize marketing performance and save time.<br/><li>Features a drag-and-drop builder and a wide selection of templates for easy content creation.<br/><li>Supports seamless integration with over three hundred apps and platforms for enhanced workflow.

  • Starting price

    13flat rate /
    per month

    Alternatives

    with better value for money


    Pros & Cons

    Email Sending

    Email Campaigns

    Email Templates

    Deliverability and spam concerns

    Limited editing flexibility

    Cumbersome security protocols

    Mailchimp’s user interface

    Ease of use rating:

    Mailchimp pros, cons and reviews insights

    Verified reviewer profile picture
    Verified reviewer profile picture
    Verified reviewer profile picture

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(275)
    3-4(6,988)
    5(10,285)

    What do users say about Mailchimp?

    Mailchimp is an email marketing program offering key features such as email campaign management, contact database, reporting/analytics, and mobile optimization, among others.

    Select to learn more


    Who uses Mailchimp?

    Based on 17,548 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Marketing and Advertising
    Information Technology and Services
    Computer Software
    Nonprofit Organization Management
    Others

    Use cases

    Email Marketing
    Email Management
    Campaign Management
    Email Tracking
    Survey

    Mailchimp's key features

    GetApp's analysis of 984 verified user reviews collected between July 2021 and January 2025 identifies Mailchimp's most critical features and summarizes user sentiment about those features.

    Email campaign management

    Reviewers appreciate Mailchimp's Email Campaign Management capabilities. They highlight the ability to create, schedule, and automate campaigns with ease. Users report that the drag-and-drop editor and customizable templates simplify the process. They value the detailed analytics for tracking open rates and engagement. Reviewers also mention the segmentation and targeting options, which enhance personalization. They find the integration with social media channels and other platforms beneficial for broader reach and efficiency. Of the 503 Mailchimp users who gave detailed accounts of their use of Email Campaign Management, 99% rated this feature as important or highly important.

    See related user reviews

    “Mailchimp makes email marketing easy. With templates, guides, and customization sending highly engaging emails is a snap. You can schedule your emails based on optimized time and send them at those times across time zones. ”
    MB

    Matthew B.

    Copywriter

    “With Mailchimp, email campaign management enhances marketing effectiveness by crafting compelling emails, focusing on particular targets, and maximizing results via automation and analytics.”
    TD

    Tammy D.

    Business Owner-Designer


    Email marketing

    Users report that Mailchimp's Email Marketing capabilities are user-friendly and effective. They appreciate the pre-defined templates and drag-and-drop builder for creating professional emails. Reviewers highlight the automation capabilities, such as welcome sequences and abandoned cart reminders, which save time and maintain engagement. They value the integration with various platforms, allowing seamless coordination of email lists. Reviewers also mention the detailed analytics and reporting tools that provide insights for optimizing campaigns. Of the 185 Mailchimp users who gave detailed accounts of their use of Email Marketing, 98% rated this feature as important or highly important.

    See related user reviews

    “Mailchimp is great for creating feature rich emails and managing your email subscribers. It also helps keep you in line with the legal requirements in connections with email subscriber lists.”
    DT

    Darren T.

    Website Master

    “Mailchimp integrates seamlessly with many other platforms that might be used by businesses like websites, Ecommerce paltforms, and many more. All your lists can be coordinated across multiple platforms and email campaigns setup up to automatically go out when someone joins the list or at whatever interval you set. Perfect tool for stay in communication with clients without getting exhausted from trying to send these out one at a time. You even have the option to addin personal tags that will use the first name of your potential client in the email for a more personal touch.”
    RH

    Rosie H.

    Lead Marketing


    Contact database

    Reviewers indicate that Mailchimp's Contact Database is efficient for managing and organizing contacts. They appreciate the ability to import contacts easily and create segments and tags for targeted communication. Users report that the platform allows for detailed contact information storage and offers tools for cleaning and personalizing the database. They find the centralized data management and reporting capabilities helpful for tracking engagement and improving marketing strategies. Of the 238 Mailchimp users who gave detailed accounts of their use of Contact Database, 94% rated this feature as important or highly important.

    See related user reviews

    “We have multiple contact groups for our different campaigns. Having a contact database makes it easy to manage and ensure the right people receive the right communication! It also allows us to easily import clients or archive them as needed.”
    ES

    Elisha S.

    Operations Manager

    “Storage of contacts is vital in any kind of marketing campaign, and Mailchimp does a thorough job organizing the database of current and past subscribers. And you can imbed subscription forms through simple imbedding links, so you're always covered!”
    AG

    Aaron G.

    Marketing Director and CEO


    Reporting/Analytics

    Users report that Mailchimp's Reporting/Analytics tools provide comprehensive insights into campaign performance. They appreciate the detailed tracking of email opens, clicks, and conversions. Reviewers highlight the integration with Google Analytics and the ability to generate reports on various metrics. They find the audience insights valuable for understanding subscriber behavior and optimizing future campaigns. Users also mention the ease of accessing and interpreting data, which aids in strategic decision-making. Of the 174 Mailchimp users who gave detailed accounts of their use of Reporting/Analytics, 94% rated this feature as important or highly important.

    See related user reviews

    “Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
    MK

    Mukesh K.

    Co-Founder

    “Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
    VM

    Veronica M.

    Copy Writer


    Mobile optimization

    Reviewers feel that Mailchimp's Mobile Optimization ensures emails look great on any device. They appreciate the automatic adjustment of templates for mobile screens, which enhances readability and engagement. Users report that the ability to preview emails on different devices is helpful. They highlight the importance of mobile optimization, given the high percentage of users accessing emails on mobile devices. Reviewers also mention the seamless experience provided by responsive design and user-friendly interface. Of the 295 Mailchimp users who gave detailed accounts of their use of Mobile Optimization, 91% rated this feature as important or highly important.

    See related user reviews

    “In MailChimp all page template are optimized for mobile. We can see template design on our mobile phone. Easily target mobile users by the help of MailChimp email campaign.”
    RS

    Rakesh S.

    Sr Team Lead

    “Mailchimp is so revolutionary, the software automatically configures emails for mobile devices without any extra steps by the creator. Once upon a time, e-blast campaign creators had to design different custom templates for each device (i.e. desktop/laptop, tablet, mobile, etc...), which is very time consuming. This feature doing so automatically definitely makes life easier.”
    DT

    Dayna T.

    Director of Marketing & Communications


    CAN-SPAM compliance

    Reviewers indicate that Mailchimp's CAN-SPAM Compliance features are essential for legal and ethical email marketing. They appreciate the tools for managing opt-outs and ensuring subscribers have explicitly opted in. Users report that compliance helps avoid blacklisting and maintain deliverability. They value the automated inclusion of legal information in campaigns and the ability to track spam reports. Reviewers also mention the importance of adhering to regulations to build trust and avoid penalties. Of the 132 Mailchimp users who gave detailed accounts of their use of CAN-SPAM Compliance, 84% rated this feature as important or highly important.

    See related user reviews

    “There are a number of reasons why CAN-SPAM compliance is important in Mailchimp. First and foremost, it helps to ensure that your email list is comprised of people who have actually opted in to receive your emails. This means that they are more likely to be engaged with your content, which can lead to better open and click-through rates. Additionally, complying with CAN-SPAM regulations can help you avoid being blacklisted by ISPs, which can damage your deliverability. Finally, complying with the law is simply the right thing to do!”
    YJ

    Yashovardhan J.

    Researcher

    “I like how Mailchimp takes CAN-SPAM compliance very seriously and provides a range of tools and resources to help its users ensure that their emails meet the requirements of the law. For example, Mailchimp's templates and automation workflows include opt-out mechanisms to allow recipients to easily unsubscribe from future emails.”
    ON

    Onyekachi N.

    Administrator


    All Mailchimp features

    Features rating:

    Campaign tracking
    Geolocation
    Multiple user accounts
    Behavioral analytics
    Social media monitoring
    Online store builder
    Personalization
    Lead segmentation
    Pre-built templates
    Dashboard
    Responsive web design
    Unsubscribe Database
    Visual analytics
    Multi-Channel communication
    Website integration
    Mailing List Management
    Email Distribution
    Email management
    Customizable templates
    Archiving & retention
    Real-Time notifications
    Audience targeting
    Email templates
    Customer database
    Survey builder
    Social promotion
    Campaign analytics
    Campaign management
    Campaign scheduling
    Click tracking
    Contact management
    Engagement tracking
    Data analysis tools
    Performance metrics
    Activity dashboard
    Newsletter management
    Customizable fields
    List management
    Campaign planning
    Template management
    Reporting & statistics
    Marketing automation
    Post scheduling
    Conversion tracking
    Interaction tracking
    Social marketing
    Design management
    Real-Time analytics
    Email tracking
    Form builder
    Marketing calendar
    Data import/export
    Automated publishing
    Content management
    Simple mail transfer protocol (smtp)
    Drag & drop
    Customizable forms
    Scheduling
    Customizable branding
    Third-Party integrations
    Mass texting
    Support audio/images/video
    Customer segmentation
    Email reminders
    Website publishing options
    Multi-Channel distribution
    Response quotas
    Multi-Channel marketing
    Real-Time reporting
    For small businesses
    Search/Filter
    Alerts/Notifications
    ROI tracking
    Inbox management
    Image library
    Landing pages/web forms
    Segmentation
    Spam blocker
    Email sequences
    Behavior analytics
    GDPR compliance
    Question branching
    Website visitor tracking
    Lead capture
    HTML editor
    Campaign Segmentation
    Collaboration tools
    Customer journey mapping
    Response validation
    Real time editing
    Lead generation
    WYSIWYG editor
    CRM
    Autoresponders
    Event triggered actions
    Multivariate testing
    Lead nurturing
    Dynamic content
    Real-Time data
    Lead management
    API
    Multi-Account management
    Team management
    Channel management
    Mobile access
    Social media integration
    Multi-Campaign
    Customizable ctas
    A/B testing
    Monitoring
    Sales pipeline management
    Workflow management
    Website personalization
    Tagging
    Skip logic
    Activity tracking
    Customizable reports
    URL customization
    Location tracking
    Mobile app
    Referral tracking
    Customer surveys
    Drip campaigns
    Live chat
    Shared inboxes
    Question library
    Real-Time monitoring
    Product recommendations
    Generative ai
    Question piping
    Offline response collection
    Response management
    Predictive analytics
    Brand guidelines
    Subscription management
    Behavioral targeting
    Geotargeting
    Multi-Channel management
    Multi-Channel data collection
    Automated scheduling
    Automated responses
    Appointment scheduling
    Randomization
    Multi-Channel campaigns
    Website analytics
    AI/Machine learning
    Mobile survey
    Mobile Retargeting
    Abandoned cart saver
    Widgets
    Recommendations
    Data synchronization
    Filtering
    For ecommerce
    Customization
    Customer profiles
    For insurance industry
    Scheduled messaging
    Customer activity tracking
    Search marketing
    For ipad devices
    Conversion Rate Optimization
    eCommerce management
    Shopping cart
    Content marketing
    Site intercept survey
    For startups
    SMS marketing
    Content library
    Reminders
    Content Analytics
    Social media retargeting

    Mailchimp awards

    Mailchimp alternatives

    Mailchimp logo

    Starting from

    13

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    Brevo logo

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    MailerLite logo

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    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Mailchimp pricing

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Free

    0.00

    Features included:

    • 2500 Monthly Email Sends
    • 1 User Seat
    • Pre-Built Email Templates
    • 330+ Integrations
    • Reporting & Analytics
    • Forms and Landing Pages
    • Creative Assistant
    • Email support for first 30 days

    Essentials

    13

    Per month

    Features included:

    • 3 Seats
    • Owner & Admin
    • Up to 50,000 Contacts
    • Surveys
    • Audience Dashboard
    • Campaign Engagement
    • Purchase Behavior
    • Content Studio

    Standard

    20

    Per month

    Features included:

    • 6000 Monthly Email Sends
    • 5 User Seats
    • 4 Roles
    • Pre-Built Journeys
    • Custom-Coded Templates
    • Predictive Segmentation
    • Content Optimizer
    • Send Time Optimization
    • Dynamic Content
    • 24/7 Email & Chat Support

    Premium

    350

    Per month

    Features included:

    • 150000 Monthly Email Sends
    • Unlimited User Seats
    • 5 Roles
    • Content Optimizer
    • Send Time Optimization
    • Dynamic Content
    • Multivariate Testing
    • Comparative Reporting
    • Advanced Segmentation
    • Assisted Onboarding

    User opinions about Mailchimp price and value

    Value for money rating:

    Of 138 reviews that provide robust commentary on Mailchimp's price and value, 57% mention it in a positive light.

    Reviewers indicate that Mailchimp’s free plan is a strong draw for small businesses and nonprofits, allowing users to explore core features like basic email marketing, simple automation, and audience management without upfront costs. They appreciate being able to test the platform and grow their subscriber base before committing financially. Some users say the free tier includes enough tools for beginners, but advanced features such as A/B testing, granular reporting, and more sophisticated automation are only available on paid plans. Reviewers appreciate the scalability, noting that Mailchimp adjusts costs based on the number of contacts, which can suit businesses as they grow. Some users report that Mailchimp’s deliverability and integrations justify higher costs compared to cheaper competitors. However, reviewers find that as their contact lists expand, Mailchimp’s pricing increases rapidly and can become expensive, especially for larger businesses or nonprofits with tight budgets. Some users say the pricing structure is confusing, and they dislike being charged for duplicate contacts or overages. Reviewers feel that the removal of features from the free plan and the need to upgrade for essential tools like email scheduling or customer support diminish the value for money. Some users report that other platforms offer similar or better features at lower prices.

    , and

    To see what individual users think of Mailchimp's cost and value, check out the review excerpts below.

    “The drag-and-drop editor makes it simple to create beautiful emails, and the templates are a great starting point for creating my own designs&Affordability, Mailchimp offers a variety of pricing plans to fit any budget.”
    RF

    Reham F.

    Digital marketing specialist

    “This is done via the Free plan which offers you access to most of the tools available and this does include their landing page builder and the built-in survey maker.”
    JL

    Joshua L.

    Marketing Director

    “They are VERY overpriced to begin with, then having to deal with a clunky, outdated interface, THEN when going from free plan and it doesnt charge you for contact uploads, to when you upgrade, then they hit you again for overage on just putting contacts into their system, then charging you to upgrade on top of that - they hit me with a $450 bill for sending one email... think about this”
    Verified reviewer profile picture

    Jason K.

    Owner

    Mailchimp integrations (2,065)

    Integrations rated by users

    We looked at 17,549 user reviews to identify which products are mentioned as Mailchimp integrations and how users feel about them.

    WordPress logo
    WordPress

    Integration rating: 4.6 (112)

    I use WordPress everyday and have integrated Mailchimp with it with a lot of success. I feel that I have found my power combo of WordPress and Mailchimp. This integration is key for a successful website and email campaign integration. I highly recommend the combination. There are so many things you can do with both softwares and it is truly endless. Happy user here!

    Easy integration on the websites and can use pre-created segments on forms to make sure your leads and subscribers go to the right list to be part of the right campaign. Vital to make sure you have the right emails going out for every campaign you have on your site.

    I use WordPress for all my websites and client websites, so Mailchimp is a great fit for new websites and businesses. It makes getting started easier and more affordable.

    Direct integration with WordPress is not difficult. You just need to log in to your MailChimp account, locate your secret key, and copy & paste it into the MC4WP plugin.

    We use forms and funnels on the sites and it's important to integrate our forms to the Mailchimp automation so that we can send our funnels in faster and smarter way!

    Being able to have a contact form that works to collect emails, and the OPT IN features, plus CAN SPAM compliance, sets MailChimp way up in the rankings.

    It allows our team to have a seamless integration/flow of new names into the Mailchimp system instead of manually downloading and uploading new names.

    Its important to be able to have a subscribe to mailing list feature on the website that integrates with Mailchimp, which it does have.

    Mailchimp email subscription is embedded on websites to allow users to subscribe. The integration also allows for remarketing.

    mostly for people to sign up for a newsletter or email reminders, which then were added to the mailchimp list automatically

    We have a form that our donors fill out and their info is directly fed into our MC account on a particular list.

    Integrations between mailchimp and wordpress plugins / contact forms has always been really straightforward.

    It's important for customers to be able to integrate their existing products so they are able to save time.

    I don’t miss any opportunities to grow my newsletter subscribers with the WP pop-up form to subscribe.

    The Mailchimp plugin allows us to easily implement lead capture forms on our Wordpress websites

    I use Wordpress for my website and inter gate mail chimp to enable sign ups for my newsletters

    Integrating wordpress and mailchimp helps create the perfect website for customer engagement.

    Most Mailchimp accounts I was using were to have people sign up for email using their website.

    uses wordpress plugins for full integration, and works well with other wordpress plugins

    It provides developers with a free tier in which they can test sending emails.

    Verified reviewer profile picture

    Justin L.

    Songwriter/Producer

    1/20

    Integration rating: 4.5 (36)

    Was very efficient in automating the importation of customer details into Mailchimp. As our budget was restricted, we ran into free use limits and imported the rest manually. But the connection worked great everytime.

    I use OfferingTree as a platform. Clients were able to subscribe to my newsletter in OfferingTree but Mailchimp does not integrate with it directly. Zapier is the middleman.

    Zapier allowed me to integrate Mailchimp into some of the other softwares that I was using allowing me to make the most out Mailchimp.

    Being able to manage external automations based on Mailchimp submissions is important for certain applications.

    To continue on automations especially when it comes to payments and thank yous from another software I use

    It enhances the overall experience as it provides more automation and connection with Clickfunnels.

    For some integrations I needed Zapier to facilitate the link between Mailchimp and those programs

    I was able to seamlessly connect mailchimp with Gmail when doing follow actions for sales.

    Zapier allows you to connect crucial automations to Mailchimp and extend your reach.

    UA

    Ukeje A.

    Researcher

    1/9
    Squarespace logo
    Squarespace

    Integration rating: 4.7 (17)

    We integrated our sales and customer contact from our Squarespace site with Mailchimp in order to manage our database and keep in contact with our customers using Mailchimps advanced features.

    We have our website through SquareSpace and you can have people sign up for our newsletter through our website and sync with Mailchimp which makes it so helpful.

    This is the website builder/platform that I use for my small business and needed to be able to integrate landing pages and email forms into my website.

    On my Squarespace landing page, after subscribers subscribe, they go to my contacts in Mailchimp and I can send emails to them.

    Our newsletter is integrated into our website and makes it really easy for people to register themselves.

    That is how I acquire new leads – through the form on squarespace, and then I feed them into mailchimp.

    This is very helpful in collecting email addresses for those who wish to opt in via my website.

    Easily collect leads from your website by integrating Mailchimp with Squarespace

    JC

    Jesse C.

    Managing Director

    1/8
    WooCommerce logo
    WooCommerce

    Integration rating: 4.3 (33)

    When clients have a shop function it is a helpful tool for subscribing their leads for retargeting and future campaigns. Like customers who may be on the abandoned cart list, purchased at least once list, or did not purchase but signed up to be on the list. This allows each list to get the emails that will move them through the right funnels faster for better results.

    It registers new clients and their marketing preferences, helps with abandoned cart emails and sales tracking. Also it’s very easy to integrate with a wordpress plugin and works together with woocommerce.

    I was using MAilchimp for my Woocommerce clients. We needed to have our sign-up forms connected and get the analytics of the click-through rates and sales made.

    Woocommerce is an excellent e-commerce platform and the integration for cart recovering is very important

    Main software used to sell physical merch, all users go to the mailchimp database

    Used in tandem with my e-commerce shop and didn't ever seem to work well at all

    Same as WordPress integration was a simple plugin and maybe 10 minutes of setup

    RH

    Rosie H.

    Lead Marketing

    1/7
    Shopify logo
    Shopify

    Integration rating: 4.4 (38)

    It registers new clients and their marketing preferences, helps with abandoned cart emails and sales tracking. It’s a great app to have in Shopify.

    Makes customer marketing and communications much easier... but, there could be an auto tagging option for customers based off their buying habits.

    Because my website is a shopify website, it makes sense to integrate it for email marketing.

    This allows me to capture my customer email, see analytics, and Market my online business.

    Crucial feature to be able to import customer data from Shopify, works well.

    This is where our website is and where all of our customer emails come from.

    AL

    Alexandra L.

    Customer success manager

    1/6
    Canva logo
    Canva

    Integration rating: 4.9 (22)

    Perfect integration for quickly taking contact from my canna and directly sending it to my mailchimp account. No need for downloading then uploading over and over again.

    It’s important that I’m able to integrate the artwork for the company into the emails. The seamless intervention and it easy to showcase my brand.

    Most of our images and designs are done primarily in Canva so it is critical to be able to download them to our Mailchimp account.

    It's so nice to be able to grab a graphic from inside MailChimp instead of downloading from Canva then uploading to MailChimp.

    If MailChimp has their own email editor that has designs as vast as Canva, I wouldn't need to integrate it.

    it helps us to design user-friendly and eye-catching designs that will help us increase CTR

    CL

    Cassidy L.

    Owner/Operator

    1/6
    Wix logo
    Wix

    Integration rating: 4.9 (9)

    It made it simple to understand the free version of Mailchimp. I had used this in my early days of developing my email campaigns to understand how to use it in the first place. It was quite helpful.

    It's essential for me to be able to link the sign up for my newsletter to my website. Capturing traffic on my site is vital

    When people sign up to receive our newsletter on our Wix website, they are automatically added to our audience on Mailchimp.

    I can create a campaign in MailChimp and intergrate it on my site with Wix. It's great!

    Verified reviewer profile picture

    Justin L.

    Songwriter/Producer

    1/4

    Integration rating: 4.6 (9)

    Didn’t give the option to select some and not others. Don’t know if they get added automatically to mailchimp when I add them to planning center. Or visa versa

    Wonderful contact and list synching with Planning Center. Adding people to your local database can automatically add them to your MailChimp list.

    All of our member data and events are in Planning Center. We sync send lists and use MailChimp to email groups.

    We capture a lot of people’s information on Planning Center, so it’s nice to be able to

    NO

    Nathaniel O.

    Senior Pastor

    1/4

    Integration rating: 4.8 (19)

    Campaign Names and Email Lists were how i imported the data to track. I only had information on my email list performance. Recognizing that i could segment using existing history existing within your website as you have the tracking and pixel codes in place for social at the time, then based on engagement material create and serve up content based on strategy of record type, budget, time frames etc

    Analytics are very important for all of our campaigns and Mailchimp delivers great details.

    Google Analytics is the only way I can get full, comprehensive reporting on campaigns.

    Verified reviewer profile picture

    Lindsey R.

    VP of Marketing

    1/3
    Elementor logo
    Elementor

    Integration rating: 5.0 (9)

    Elementor is a deep software. Mailchimp integrated perfectly with it. I am still learning Elementor. Mailchimp is much easier to digest and get right into. Elementor is a lot more about the design elements and taking Mailchimp even further. I really liked this feature.

    Forms from MailChimp are easy to integrate with Elementor. you just have to select the from's ID straight from the Elementor widgets dashboard and the forms become live.

    It helped me to transfer the subscribers data from my website form to the respective list inside Mailchimp in real time.

    Verified reviewer profile picture

    Justin L.

    Songwriter/Producer

    1/3

    Integration rating: 4.4 (8)

    Sales force was where we housed all of our data. It was essential that Mailchimp “talk” to Salesforce. There were often glitches but I don’t know whether that was more due to Salesforce or to Mailchimp

    Because it connects our CRM system to Mailchimp for appropriate emails to be sent to specific lists/groups of people.

    Keep our contacts in check so we know who is interested in our programs and information.

    KT

    Katie T.

    Marketing and Development Assistant

    1/3
    Eventbrite logo
    Eventbrite

    Integration rating: 5.0 (4)

    When people sign up for my events having Mailchimp integrate those attendees into my database is pure gold!

    Eventbrite links seamlessly to Mailchimp, importing attendee details and more into the campaign creator.

    It allows to sync event attendees with mailchimp mailing list and send campaigns

    Verified reviewer profile picture

    Christine B.

    Owner

    1/3
    Gmail logo
    Gmail

    Integration rating: 4.8 (18)

    I use my official Gmail account to test campaigns and also get analytics reports

    Because you need an email service to send your emails related with your forms

    Verified reviewer profile picture

    Subhobrata S.

    Co Founder

    1/2

    Integration rating: 4.7 (15)

    It is important because, I am able to get more than one information about the activities on my page.

    I can create my own facebook campaigns separately, but it is nice having it integrated.

    Verified reviewer profile picture

    Raymond O.

    Brand manager

    1/2

    Integration rating: 4.5 (10)

    HubSpot is my primary database or CRM for keeping notes and up-to-date information on my contacts. It is absolutely vital that I have an automation integration otherwise things become too cumbersome and people get left out. The integration between HubSpot and MailChimp is brilliant and one of the main reasons I use both services

    Integration with HubSpot Marketing Hub is important because it connects your email marketing with your CRM. This helps sync contacts, track leads, and see campaign results in one place, making marketing smarter and more efficient.

    Verified reviewer profile picture

    Brett B.

    CEO, Life Coach & Business Coach

    1/2

    Integration rating: 4.3 (7)

    Facebook is the primary social media outlet for our demographic. We email, but we also post, to make sure our entire audience can receive the same information.

    If people aren't subscribed by email they can still see the newsletter on our social media

    AN

    Anthony N.

    Lead Pastor

    1/2

    Integration rating: 5.0 (5)

    Forms are great for collecting and processing information, and the integration is useful because all interactions help your marketing efforts.

    Our web users use forms to register for classes, conferences. While they do that, Mailchimp builds my audience.

    EA

    Eli A.

    President

    1/2

    Integration rating: 4.6 (5)

    I need a tool for collecting and validating client contact information. Google sheets gives me that tool.

    MailChimp automation with Google Sheets results in automate workflow in just a few steps

    Verified reviewer profile picture

    Will J.

    Lead Consultant

    1/2

    Integration rating: 5.0 (4)

    Because this is our database management software it makes sense for us to use this integration that way we are not having to maintain two separate “lists” with the same information.

    Integrating Breeze People into our Mailchimp is essential to the growth of our business as we try and reach more people the larger our business gets.

    JG

    James G.

    Associate Pastor

    1/2
    Divi logo
    Divi

    Integration rating: 5.0 (4)

    My websites all use Divi, integration with its modules has been easy and smooth without any particular issue

    This integration is great because you can have CTA and forms feeding the MailChimp list/group selected.

    DB

    Davide B.

    Manager

    1/2
    TeamUp logo
    TeamUp

    Integration rating: 4.0 (4)

    Because it captures our customer data so we can personalise our mailing lists and retention strategy

    We keep our customer and membership data in sync between teamup and mailchimp

    LH

    Lindsey H.

    Director

    1/2

    Integration rating: 3.5 (4)

    I can take information and put them on new invoices or market new products to clients.

    Verified reviewer profile picture

    CharRon S.

    Owner

    Jobber logo
    Jobber

    Integration rating: 5.0 (1)

    Jobber integrates with MailChimp to re-engage with past clients and/or prospects.

    CK

    Carita K.

    Landscaping

    Mailchimp customer support

    What do users say about Mailchimp customer support?

    Customer support rating:

    We analyzed 143 verified user reviews to identify positive and negative aspects of Mailchimp customer support.

    A fair number of users say Mailchimp's customer support is fantastic, resolving issues quickly via chat or email.

    Multiple users appreciate the 24/7 support availability and find the team helpful in addressing problems when contacted.

    A portion of users report slow response times and difficulty reaching support, especially for non-premium accounts.

    Multiple users mention lack of phone support and inconsistent or unhelpful responses from customer service representatives.

    Support options

    Email/help desk
    Chat
    Knowledge base
    Faqs/forum
    24/7 (live rep)
    Phone support

    Training options

    Live online
    Videos
    Webinars
    Documentation

    To see what individual users say about Mailchimp's customer support, check out the review snippets below.

    “There are a wide variety of pricing models so that you can find one that fits your business and sending needs and we always experienced good deliverability and fantastic customer support.”

    Verified reviewer profile picture

    Garrett M.

    Chief Marketing Officer

    “Mailchimp offers a fantastic service that's easy to use, affords many options for customization, and provides reports, statistics, and helpful information for composing emails, collecting addresses, and improving interaction with subscribers.”

    JS

    Jess S.

    Creative Director

    “This effectively meant that our business was completely without customer communication - purchases were processed but not confirmed, etc. And because Mailchimp's customer support staff was slow and arrogant, we had to endure almost 24 hours without basic business functions.”

    Verified reviewer profile picture

    Jeremy C.

    Co-Founder

    Mailchimp FAQs

    Q. Who are the typical users of Mailchimp?

    Mailchimp has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    These products have better value for money


    Q. What is Mailchimp used for?

    Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance. The platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts. The marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content. Mailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.


    Q. What languages does Mailchimp support?

    Mailchimp supports the following languages:
    English, French, German, Italian, Portuguese, Spanish


    Q. Does Mailchimp support mobile devices?

    Mailchimp supports the following devices:
    Android, iPad, iPhone


    Q. Does Mailchimp offer an API?

    Yes, Mailchimp has an API available for use.


    Q. What level of support does Mailchimp offer?

    Mailchimp offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, 24/7 (Live rep), Phone Support

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