Instapage Reviews - Pros & Cons, Ratings & more

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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

Instapage

Web-based

Head of Online Marketing

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

Marketing manager

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.

Lawyer and Notary

For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.

President

The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys. And thank you for an awesome product such as Instapage.

Junior Marketing Manager

Especially the support team is helpful with all my challenges. Together we will make landing pages awesome.

Partner

InstaPage got too greedy and may be conducting bad business practice.

Founder

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved. That alone is a huge win.

Operations Manager

I liked how easy it was to customize a layout. I thought the layouts were clean and looked very professional.

Owner

I recommend Instapage to all my clients and anyone I know looking for a cost effective, powerful landing page tool.

After awhile Instagram gets boring it needs something to bring some light to it.

You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy.

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Software Engineer

Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment.

Digital Project Manager

I recommend it 100% for those people who are starting to manage their company.

Head of Digital Marketing

It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms.

We use it to develop our landing pages. Ease of use and simple with enough functionalities.

Technical Director

Instapage's page builder is flexible and powerful.

OptimizePress

Instagram

Wishpond

Great product 

Overall amazing features

Instapage 

We mostly use this for specific projects or products that we do not want to dedicate an entire webpage to, and that we want to keep specific track of. It makes it really easy to track who is interested in what and what needs more attention. 

Easy to use and very effective in lead generation and tracking! 

The best tool for landing pages 

Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites! 

Time saver!! 

Be carefull with their business practice.

Our plan price would increase about 300%+ for a bunch of features our team would not use.

Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features.

Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not possible.

Contacted support a 3rd time explaining the sutiation telling then that we like Instapage but at current price (for features we do not use) was too expensive, so we could agree on some terms (for a 5+ years custumer), or at least, give the .html export of our pages so we could move on.

They replied: That's not possible. You either pay up 3 times more or leave with nothing.

Our team had to re-do hundreds of pages.

InstaPage got too greedy and may be conducting bad business practice

Easiest landing page builder

In my experiences, Instapage really is a lifesaver when it comes to landing pages and I find myself constantly using the software for most of clients.

I can design and launch attractive landing pages in minutes!

My overall experience with Instapage has been a rewarding one, as Instapage has proven effective for my organization on numerous occasions. We will definitely be a repeat customer every time we need a landing page for any purpose.

Great Templates, Easy To Use

Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :) 

The best landing page builder for agencies

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.



Good product with super BAD reliability

I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.

Fantastic way to build landing pages for PPC and other programs

Fast, Clean, works how it should, but doesn't tell you all the behind the scenes changes that are happening on Split testing with Google AdWords, thereby confusing the process and penalizing the user.

Great Landing Pages, But Google Penalty Possiblities

Develop Awesome Landing Pages at Scale

Very easy to keep projects organized and therefore it saves me a lot of time when it comes to generating reports.

One of the best landing page creators I have worked with. 

Simple to use and have the ability to A/B test everything

Simple to use and all but.. completely worth the money? mmm not 100% sure (unless you use basic)

I'm happy overall with how it is performing. Pages are very easy to design and it links well to Infusionsoft.  I'd love it if we could use our own domain name rather than www.xxx.ourcompany.com. Our connection has dropped out a couple times and we had to re-link every button back to Infusionsoft which took a while. Hopefully this doesn't happen again. Overall we are happy with how it's going.

Great overall, but would love extra features for the price

And we dead language types aren't known for our tech prowess.  Since no one speaks Latin, I am now a bookkeeper. (Shocking! I know.)  I got a domain so I'd have a professional email address.  Since I had the domain, I should have a page, right?  I tried using the webpage builder that came with my domain.  It looked like a (bad) crafts website from 2004.  There were mistakes I couldn't fix.  Then I remembered the email from Instapage asking me how it was going since I hadn't published a page - I'd signed up at some point, before I got the domain.  And that was the start of their hand-holding and gently nudging me into a page that is not an affront to most people's aesthetic sensibilities and one that does what it should from a marketing perspective.  Along the way I got answers to my questions AND suggestions for things I can do.  But, in stages, as to not scare me away.  And they didn't make me feel like an idiot. There is a reason I am a bookkeeper and not a web developer.  They use some magic that lets them see my page and they made suggestions based on what I have or haven't done yet - including things I didn't know I could or should do!  It's like having a smart, helpful big brother who knows what he's doing helping you because he wants you to succeed.   My goal was to park a minimal page at the domain.  What they helped me make, is far beyond that.  (Most of the help was after the basic page was laid down!) I don't feel like Instapage wanted to take my money and that's it - they want my site to be the best it can be, which isn't only great for me, it's smart business for them.   I quickly exhausted my start-up capital of $1.75 so I was hesitant to sign-up for a monthly plan.  But, it's already  proven to be my best investment, yet!    And, now I am assured they will stick with me as my needs grow with my business.  As I navigate through this new language that comes with working in the cloud, alone,  if everyone is as great as Instapage has been, I will be just fine.  :)  

I Studied Latin

I've used Instapage for several businesses and it's made my life a lot easier (and profitable). Just testing out different versions of a page on the fly (not just A/B but 5-10 different A-M pages is typical for me) helped me figure out what CTAs sell and what not so much. I'm not a designer or coder, so I thought I'd be lost. But not at all - Instapage has a section for HTML, section for JAVA; etc. I just pasted in the code - done. 

It's basically my favorite toy right now (except it actually helps in business. So thank you, Instapage, for being there. Pricing is cool, too (I sat on the free versions for a while, but once I got the paid account and started creating unlimited pages - whole other level).

My favorite - much more than just landing pages

I started my website design company 5 years ago, and we've designed thousands of landing pages. Recently I decided to try out the top 12 landing page services available. Some were terrible, some were better, and others were great. I tried Instapage, leadpages, clickfunnels, Pagewiz, Lender, Formstack, KickOffLabs, and several others.

I choose instapage because it is SO USER FRIENDLY. This is a powerful system that SAVES ME SO MUCH time. The others can be used to design the same page... but with instapage, I can do it so much faster. I love it. Thanks so much Instapage for creating a create software and service!!!

Amazing Landing Page Creator... says an owner of a Web Design Company

I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week.

By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed. 

I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences.

Simple and Powerful 

I was looking for a platform to use to make a landing page for my website and was just completely frustrated with all the options out there. I saw an ad for Instapage on Facebook one day and even though I was reluctant to try it (because I thought it would be just like all the other platforms I've tried before) I gave it a go anyway. And boy am I happy that I did. Within minutes I saw the potential of what my website could be. I saw that it could be more than just a simple "landing page", but instead, a beautifully designed site that conveys all the content I want it to and more. The software that the team at Instapage have developed is nothing short of amazing! I've been using similar website builder tools for years and have not come across anything as user friendly and dynamic as what Instapage is. With a little bit of creativity and hustle anyone can create an amazing website using Instapage. My website took me about a week to make from scratch and when I show people the final result, their first question is always "how much did that cost you to make?". When I tell them "virtually nothing, and I made it myself", their next question is "what's that platform called again?".

Give Instapage a go today! I guarantee you wont regret it. The platform is so easy to use that I'm even considering adding website development as an additional service to my business!

Finally! A landing page platform that just works!

This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site

Great Customer Service, Super Easy to Use. Has a few limitations

Thank you so much for the review Eric!

Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test.

It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL. 

We created a demo video for you here that shows you how to quickly do both options:

http://screencast.com/t/5fyT2FXxR

Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page):

http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission

All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device:

https://www.youtube.com/watch?v=N65o1pD0KHQ

We hope this helped! Thank you again for your feedback :)


 

As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows:
-Design landing in Photoshop
-Code html/css
-Upload file to server/wp
(or worse)
-Build landing on services such as leadpages, that really constrain your options in terms of design

Then I discovered Instapage, which for me is the only true drag and drop service out there. Instapage allows me to drop anything, anywhere. It is like designing on photoshop and having the code churned straight out, and it's saving me HOURS!

Not only that, but it's A/B testing and analytics capabilities are out of this world. I would recommend Instapage to anyone: from programmers and designers looking to save time to business owners looking to save money in professional looking landing pages.

Their free trial is good enough for small business. Their first paid plan goes for 19$/mo which is a very competitive price for that amount of value.

By far the best landing page drag and drop service out there.

This is a great breakdown, thanks so much! 

Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. 

You can edit, build, and test 1 page for 100% free and upgrade only when you are ready!

Thanks again! 

Really cool stuff

Speaker 1:                                             Hi, I'm Michelle. I'm a nurse and I give Instapage a four out of five ratings. For more reviews, click below.
                                                       Before I started using Instapage, I used a lot of other apps and they were just unorganized and they didn't make my work look organized.
                                                       I chose Instapage because it has a massive variety of editing options. It was also very organized and that's exactly what I was looking for in an app just like that.
                                                       Instapage was very easy to start off with. They started adding a lot of other things and features that you could use to make your landing pages better and I really enjoyed using them.
                                                       If you were looking for an app that's more organized and definitely has a lot of features for editing, Instapage is definitely that app.

Sales

Finding the Right Sales Page Generator Takes Time

Tanya G.:                                              Hi, I'm Tanya. I sell coaching programs online. Instapage I rate at about a four. And for more reviews like this click below.
                                                       Instapage allows me to put out a lead page really quickly. To get something up there if I'm changing what the coaching program is doing, or if I'm shifting an offer, it allows it to happen really, really fast. And that's beneficial for everybody.
                                                       So Instapage drop and drag. That's my favorite thing. It's really simple. It's really intuitive. It doesn't have a whole lot of bells and whistles, but that makes it really easy to use a when you're on the go. And especially if you don't use it all the time, you can hop back in and use it quickly.
                                                       Instapage, compared to the other ones, I think is a great price. It's simple, it's easy to use, but it does not have all the bells and whistles. There are some things that you cannot integrate it with. There are pieces that are not as smooth as some of the higher priced or bigger ones.

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