Formstack Forms Pricing Plan & Cost Guide

Formstack Forms

The Smart Way to Collect and Manage Data

4.21/5 (90 reviews)

Formstack Forms Pricing

Starting from: $50.00/month

Pricing model: Open Source, Subscription

Free Trial: Available

Plans range from $50.00 to $208.00
HIPAA Plans are also available
Other add-on products include Conversion Kit, Workflows and Portals.
Try any plan with a 14 Day Free Trial

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Formstack Forms Pricing Reviews

Pros

  • I love how easy Formstack is to use. Building forms is a breeze , the support is great, and we love that it integrates seamlessly with Unbounce to give us quality, high converting lead pages.Kristen H.Read the full review
  • Collecting customer data and keeping it clean and organized, I would say Formstack or something like it is a necessity for the area of the company I work in s I am glad to have it.Verified ReviewerRead the full review
  • What I like most about formstack is the ease of use and user friendly qualities that it offers.Chris D.Read the full review

Cons

  • Mislead by Staff in regards to Infusionsoft Integration, Won't Provied Refund From Their Mistake.Melissa S.Read the full review
  • We didn't have any paper-based issues with Formstack. Formatting the look of the forms themselves was a bit of a pain sometimes with limited options available in the interface.Verified ReviewerRead the full review
  • This has been my single worst customer service/support experience ever.Verified ReviewerRead the full review
91%
recommended this to a friend or a colleague

16 reviewers had the following to say about Formstack Forms's pricing:

Chris H.

Great way to consolidate forms

Used daily for 2+ years
Reviewed 2016-12-02
Review Source: Capterra

Formstack has been great to integrate all of our company's internal forms. We don't use it, customer -facing, though. I've been happy with it.

Pros
It is easy to use for the most part and the forms look nice. They are better than the cheaper-feeling system we used in the past.

Cons
I wish it was easier to link common fields between forms so that if I update a pick list in one place it updates in the others. What they have makes it easy to create new forms but I do have to go back and update them when things change.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Joel V.

Good Functionality for the Price

Used daily for 6-12 months
Reviewed 2019-07-19
Review Source: Capterra

Pros
Formstack has all the functionality you need for basic question forms. It has numerous pre-configured fields that you can just drag and drop into your form. I really like the logic and how it is easy to understand and configure. The low price is hard to beat when needing a simple registration system.

Cons
There is no customized reporting. If you want to export any data from your form you have to export it all and then clean up the excel sheet to what you really want. I wish it had some more advanced functionality within the form that would make it versatile to use as a registration software.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Ross N.

Formstack is not worth it

Used weekly for 2+ years
Reviewed 2020-04-13
Review Source: Capterra

Formstack is not a great option. I would encourage everyone to look elsewhere - Gravity Forms is a great alternative.

Pros
Formstack integrates with Salesforce which is why we originally chose this form builder.

Cons
Formstack is overpriced, pretty limited. Nothing you can't do with Gravity forms or another cheaper alternative. Customer service is not that helpful. Formstack recently bought Webmerge which was a great software. Since then, Webmerge has gone down hill as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Chelsea W.

Great product with a TON of capabilities

Used weekly for 6-12 months
Reviewed 2019-04-16
Review Source: Capterra

Its such an easy product to use. We complete switched from our other form generator because this one was just that good.

Pros
I love that this product is so easy to use. They have preloaded integrations with CRMs BUT if you don't see what you are looking for it is easy to create your own. The form builds are easy to use and the amount of customization is fantastic!

Cons
Pricing is a little steep but the product is worth it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Mary H.

Formstack is crucial to an efficient small business

Used daily for 2+ years
Reviewed 2018-01-09
Review Source: Capterra

Formstack allows us to automate tasks that we used to do manually, like sending information to prospective clients, gathering detailed information from current clients, sending a series of steps in a project, etc. It is a great value for the money, and is relatively easy to use. We have used it for several years and can't imagine being without it - it is critical to an efficient work flow for a small business, and a lot less expensive than paying an admin to do the same tasks.

Pros
In addition to the ability to build powerful forms using conditional logic, the greatest strength of Formstack (and probably most overlooked) is how a small business can use the response features to automate tasks they are currently wasting time doing manually. For example, you can use Formstack to create a contact form that lets a prospect choose what type of service they are interested in. Using the conditional logic, you can create automatic responses based on what they select (or where they are located, or whatever variable is important in your business) that include additional information -- links to videos, documents, whatever -- instead of having to pay someone to follow up with each contact individually. You can also use this to string together steps in a process: they complete Form 1, and then automatically receive an email confirmation with the link for Form 2, and so on. This functionality has saved our small company hundreds of hours of human time, AND increased customer numbers. For all the value we get out of it, Formstack is a bargain. It's one of those "how did we live without this" tools.

Cons
The look of the webforms themselves is dated - it would be nice if they would invest in some contemporary looking designs so the user sees something more sleek. Also the ability to have self-tallying forms, where someone could check boxes and it would total a dollar amount for a quote, would be fantastic.

Response from Formstack


Hi Mary!
Thank you for leaving a wonderful review! We love seeing happy clients! This article may help with your self-tallying forms concern: https://support.formstack.com/customer/portal/articles/2545508. If this doesn't help, please feel free to reach out to our awesome Support team, who will do everything they can to help!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jonathan P.

Formstack is an easy way to register gifts, registration, and other transactions.

Used weekly for 2+ years
Reviewed 2019-04-12
Review Source: Capterra

We are accepting payments, gifts, and facilitating registration/ticketing with Formstack, and although it needs some work on the presentation aspect, it is a great and economical tool for nonprofits.

Pros
The simplicity of Formstack is its greatest benefit. It is extremely simple to set up, use (on the client-facing side), and receipt.

Cons
The additional functionality and presentation are absent with Formstack. We still use Formstack (and will probably continue to use it) because it doesn't have many problems, but from the client-facing side, the forms can look like they are from the early 2000's.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Nik K.

Right Price in a sea of competition

Used daily for 6-12 months
Reviewed 2020-06-09
Review Source: Capterra

Overall, I highly recommend Formstack or at the very least giving it a try.

Pros
There are a lot of options when it comes to esign software. Formstack is both competitively priced and easy to use. Most importantly, my clients find it very easy when I can just text them the document to sign.

Cons
It's a constantly evolving software and I have no complaints as of yet. If I had to be picky, their mobile app could be more robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Solid digital form solution

Used occasionally for 1-2 years
Reviewed 2018-08-01
Review Source: Capterra

Pros
Formstack is simple to set up and easy to use. You can teach yourself how to create detailed form because it has a very logical setup. The forms generally work exactly how you'd expect them to and editing is simple in case of changes.

Cons
There isn't a whole lot I don't like. It would be nice to have a 'free' tier like competitors have. I have worked with companies that wouldn't need more than a handful of submissions a month, and that puts FormStack out of their price range.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Alyssa M.

I like it!

Used daily for 1-2 years
Reviewed 2020-02-05
Review Source: Capterra

We use this for new customer registration and have it attached to a payment portal. It's great because the customer can check box all the agreements and use one signature for everything. Families can fill out all their information and Pay in less than 5 minutes. HUGE time saver and we get more business, because people don't have to ever stop and come back to it or flip through pages. If you are a martial arts school and are trying to figure out how to do new student intake and payment without using the really expensive companies like Mind Body or Zen Planner. I highly recommend using along side a merchant system like MXmerchant or a couple of the others Formstack has listed on their website and is compatible with. You can look at my website to see how we have done it ourselves, and saves someone else all the headache we went through before coming up with this. https://www.fitandkick.com/

Pros
As soon as I started the trial it was easy to navigate through, and I could pretty quickly figure out what I was looking for. Everything is organized intuitively for a new user. That is probably what made me happiest about it. It also has great options for keeping data protected. That was something we struggles with a lot looking at other form generators. I can also generate a ton of different forms at no extra cost. I even use this if parents are signing for our annual potluck.

Cons
I don't get a lot of control manipulating the text for each field or heading. My biggest struggle is making the forms easy fora customers eyes to follow the page and be easy to fill out. When all the text is stuck the same size, the question and list of checkbox answers, it is kind of overwhelming, and customers in a hurry get lost and have to go back and re-read.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Melissa S.

Mislead by Staff in regards to Infusionsoft Integration, Won't Provied Refund From Their Mistake

Used occasionally for less than 6 months
Reviewed 2020-04-21
Review Source: Capterra

Everything up until discovering that the product was not as promised was good. The people I dealt with were kind and pleasant to work with. It was clear that they were under the same impression I was, they communicated this to me via email, apologized for the mess up and tried to make it better. However, the only thing that would make it better is a refund as I was still paying for all the other systems that this one was intended to replace but without the integration there was no reason why I would change and pay more for what I already had set up and in use. The whole purpose of changing was to consolidate and send the data to my CRM without using an integration tool so that we can create a HIPAA compliant integration and start sending patient data between the forms and the CRM which was not a possibility all along, or at least not at the price they quoted me but they never fixed the issue which was a major disappointment given the otherwise positive experience with their staff.

Pros
I initially liked working with the people, for the most part, I think the ones I delt with are more or less at the mercy of their employer and it appeared as though they were mislead on the capabilities so I don't hold them responsible.

Cons
I only discovered them by researching systems that integrated with Infusionsoft. After several discussions and the sales person researching the uses I needed and whether or not Formstack could provide those solutions, it was determined that it does offer the integration with infusionsoft and that we could build a form that we can use for checking clients in for appointments, collecting information through intake documents, onboarding new staff and clients. We discussed at length using the forms to collect patient data that could sync with our CRM, Infusionsoft and this was all confirmed. The price was quoted to me that would include Formstack, Docs, and Sign. It was more than I was paying for an electronic document system, an electronic check in system, an integration tool, and an onboarding / training tool however the convenience of consolidating all of these into one platform was the reason I purchased it. After a full month of trying to set it up with my rep, talking to the strategic accounts manager, more testing with my set up rep, it was finally determined that integration with infusionsoft was an additional custom coding project and would cost hundreds more a month. This was not what was communicated, I was invited to meetings with the developers to sell me an integration, I asked for a refund and and was happy to talk once they had the integration they advertised. They agreed but never gave me the refund. Their mistake cost me about $2,000 for an unusable product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Daniela S.

Good for the price, but lacking in integration with Salesforce

Used daily for 1-2 years
Reviewed 2018-04-10
Review Source: GetApp

Pros
One of the most cost-effective form tools we've found and extremely easy to use. I wish there was a bit more versatility to the type of questions you can add to a form, but overall it's pretty good!

Cons
Our chief complaint was how many workarounds we've had to use in order to get SalesForce integration to work for us. The Formstack for Salesforce product leaves MUCH to be desired (taking away all form customization available in regular formstack) and it has taken hours and multiple team members to be able to streamline our formstack to salesforce process. It's now pretty seamless but it shouldn't have taken that many resources for a simple form-to-opportunity functionality. This came from a frustration in the lack of functionality in list creation, updating, and note creation with Salesforce, none of which worked well at a high level within formstack.

Response from Formstack


Hi Daniela!

Thank you for leaving us a review! We love hearing from customers. We do offer a 100% native Salesforce app that does not require any connectors or integrations. You can find information on that here: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3000000B5GNkEAN.

Please feel free to leave any product enhancement ideas you have on our ideas site at: https://ideas.formstack.com.

Thank you!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Kristen H.

We use Formstack every day and we love it!

Used daily for 6-12 months
Reviewed 2016-11-03
Review Source: Capterra

I love how easy Formstack is to use. Building forms is a breeze , the support is great, and we love that it integrates seamlessly with Unbounce to give us quality, high converting lead pages. Formstack has helped us refine and define our lead capture process and following up with qualified prospects has become even easier. We use Formstack for all of our lead capture across our whole website. Since starting with Formstack over a year ago, we're seen an average lead conversion rate of around 30% -- and these aren't just any leads, these are warm, marketing qualified leads.

Cons
We're happy with Formstack's functionality, however we're not a big fan of their updated Dashboard in the platform. We used to see a screenshot of big picture stats and our average conversion rate. Now we see a listing with each of our forms, but we don't feel like we're getting the value we used to get through this update.

Response from Formstack


Hi Kristen:

We are thrilled that using Formstack has helped you refine/define your lead capture process. It's true that our updated Dashboard no longer has the big picture stats, as those stats represented the combined data of all of your forms, and we felt this was an outdated way to view performance. We hope this hasn't been too much of an inconvenience for you.

We appreciate you taking the time to review our product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Mark W.

I heard you like forms in your forms

Used weekly for 2+ years
Reviewed 2018-10-10
Review Source: Capterra

Great experience. We still use it for complex logic based forms immensely. It allows for so many if statements to capture exactly what we want from the person filling out the form.

Pros
Ease of use. Drag and drop is something people just get. Training a staff member on how to build their own forms only takes a few minutes and they get the basics and are off to the races with their work quickly. When you empower your staff to do their job and more it means less work for you so you can focus on the things they can't do. LOGIC! Logic is amazing and so fluid and helpful.

Cons
Cost structure. We have lots of small forms and lots of users, but formstacks structure does not like that. If you build fewer forms and lots of responses it works great. Lots of forms with smaller reponses you hit the cost barriers quickly. Of course if you delete the data it works fine, but if you give formstack as a tool to your staff and you don't want to manage the amount of forms it becomes unwieldy quickly.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Depends what you truly need

Used occasionally for less than 6 months
Reviewed 2019-03-18
Review Source: GetApp

Customer support was unable to provide a great answer to some questions. When asking for NDA, they asked I signed up for a service before receiving support.

Pros
Ability to create custom forms with conditional fields was great. Easy to start and create an internal demo. Made an online form look slick. Ability to remove branding.

Cons
Due to the nature of the product, their servers have access to your inputted data. The cost to receive NDA was too high. Depends on what you use this for, whether it is worth it or not.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Rachel S.

Need forms that are highly functional and also look good? Yep...Formstack.

Used occasionally for 2+ years
Reviewed 2020-10-16
Review Source: Capterra

Loved working with Formstack. Excellent customer service and help response times too - which made solving the few issues we had very pain free.

Pros
Love the incredible ability for logic, detail, customization, calculations, integrations with payment solutions, etc. It's really simple to build a simple form, and with a little additional work for larger or more complex forms, you can intake a huge amount of information with relative ease for both you and the end user. Used this for event registrations for years, and the yearly fee vs paying per transaction made this an affordable solution for us.

Cons
Occasionally the modules were tricky to move around when I was working with literally dozens of them. Would have enjoyed the ability to have a button to automatically add a segment of fields and re-add that same segment over and over rather than including them all at once (for example, in a group registration form, having a button that added an additional field for each new group member, rather than a permanently visible set of fields that might not all be needed for a smaller group size). Realizing this is a pretty specific need, we worked around it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Glitchy, bad service, confusing!

Used daily for less than 6 months
Reviewed 2019-05-08
Review Source: Capterra

I had a really stressful experience with Formstack. It has taken me over a month to create a form - that's not even finished. It glitches, it lags, there are technical difficulties even above their heads. Even though they in the end got on the phone with me, it took pushing and a lot of time that I did not have and then when it was created it still wasnt right. It is a never-ending battle and they have not offered to compensate $ wise which is unfortunate.

Pros
-It seems like a simple interface -For simple forms it works fine -It has many options and allows for all kinds of conditional logic -It collaborates with many plug-ins and Google apps -Customer service is kind

Cons
-There is no number to call for support -Emails for support take 24 hours plus for a reply -The logic if the form is complex gets super confusing -If the form is too long it lags -If you want to reorder the form it doesn't work properly - system glitches -It is 20 bucks a month for the bronze program but for the amount of stress that goes into building one of these and the price you may as well do something more old school like a survey monkey -I can't stress enough how aggravating it is to solve a tech problem with formstack, they are so slow and not always the most knowledgable although they are quite kind

Response from Formstack


Reviews left by our customers help us continue to improve our product and our customer support experience, so thank you for taking the time to leave your feedback. We're sorry to hear that responses from support were delayed, but assure you we continually work towards expanding our customer resources, so accounts without priority support included can still solve problems quickly. In the future, please don't hesitate to search our vast support library here: https://help.formstack.com/hc/en-us or reach out to us on our social media profiles to help expedite the support process. Please let us know if there's anything else we can help with. Thank you!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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