Campaign Monitor Pricing Plan & Cost Guide

Campaign Monitor

Elegantly simple email marketing

4.58/5 (429 reviews)

Campaign Monitor Pricing

Starting from: $9.00/month

Pricing model: Subscription

Free Trial: Available

Basic: $9/month
Unlimited: $29/month
Premier: $149/month

All with 24/7 support.

A 15% discount is offered for nonprofits.

Competitors Pricing

Brandly

Pricing model: One Time License, Free
Free Trial: Available

Raven Tools

Starting from: 89.00/month
Pricing model: Free, Subscription
Free Trial: Available

Qualitative

Starting from: 50.00/month
Pricing model: Free, Subscription
Free Trial: Available

Kevel

Pricing model: Subscription
Free Trial: Available

Campaign Monitor Pricing Reviews

Pros
  • I love that this is a top quality newsletter software product that my company can generate revenue with.Chris C.Read the full review
  • Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.Hannah H.Read the full review
  • It is one of the best out there so to add an opportunity to resell and integrate with our existing business is amazing. Has all the great features you would want and even as a reseller do the billing.Chris C.Read the full review
Cons
  • This becomes a problem when I need to use a list that's a bit smaller - Campaign Monitor understandably can't send to a user list it perceives as having negative users.Adam E.Read the full review
  • It can be challenging to use. It's not as simple as other drag and drop platforms.Heidi W.Read the full review
  • As such, lists often run into negative numbers after I delete them.Adam E.Read the full review
95%
recommended this to a friend or a colleague

25 reviewers had the following to say about Campaign Monitor's pricing:

Jake C.

Excellent Value!

Used weekly for 6-12 months
Reviewed 2018-10-31
Review Source: Capterra

Excellent value for the money, it's pretty cheap, anyone can afford it. (cheaper than a spotify subscription!)

Pros
I've used many different email marketing tools over the years, and have seen the ups and downs of many of them. CM is one of the top programs I've had the opportunity to use. Editing and managing emails is a breeze w/ CM, and the support was there when needed (prompt as well).

Cons
If you have a good CRM this program might not be necessary, but that's not so much of a con as it is you just need to know what your personal needs are and that this software isn't the end-all solution for everyone. I don't really have any gripes about this software. A few things are different than other competitor's, like the way hours are billed, but that type of stuff doesn't take long to get used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Sean E.

Campaign Monitor vs. Alternatives

Used weekly for less than 6 months
Reviewed 2019-10-16
Review Source: Capterra

Campaign Monitor did the job for our medium-size business. We were looking for the cheapest email marketing application with templates that we could adjust. Campaign monitor offers a bare-bones experience. It gets the job done, but it's templates aren't as flexible as alternatives like MailChimp. It's now more expensive then alternatives such as ActiveCampaign and offers less features such as Sales CRM and Site Messages.

Pros
- The software presented as a cheaper alternative to Mailchimp for our medium-size business. - The software offered most of the email functionality we required.

Cons
- Pricing staggers up quickly. - Offers less features then alternatives like ActiveCampaign. - Customer Support is not quite as accessible and helpful then ActiveCampaign or MailChimp. - MailChimp is more user-friendly, especially for beginners.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Very weak tool.

Used weekly for 6-12 months
Reviewed 2018-03-07
Review Source: Capterra

Cheap newsletters.

Pros
Sends very (VERY) basic eNewsletters. Pricing is based on number of enewsletter sent, so it's basically pay-as-you-go which may be good for customers with limited budgets. Probably best for small companies or organizations, not sending many newsletters, needing little customization, and not doing much marketing tracking.

Cons
Very few template or customization options. Extremely clunky editing widgets. Terrible customer service when help was requested setting up a new template. I received a response that was basically "Well I can do it, so the problem is clearly yours." The data reports from the newsletters were very limited. Process for sending was very manual. Had to upload new lists (via excel) of recipients each time, for every newsletter sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Maziar A.

Very good toolkit for email marketing

Used monthly for less than 6 months
Reviewed 2018-05-17
Review Source: Software Advice

Pros
You won't need to think about "How to start" with this service. However, you are a perfectionist, you can create your own. After creation, you need to pass that through an integration platform. They help you with this amazingly.

Cons
It is expensive and for this much of price, you should be able to have a something %100 match to your preferences. They should really work on customization, and also offer a cheaper price to small companies such as startups.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Justin G.

The best email marketing there is

Used weekly for 2+ years
Reviewed 2016-12-08
Review Source: Capterra

I LOVE campaign monitor! It's by far the cheapest, best and more features available. Many people haven't heard of them since it tends to be a MailChimp dominated market, but just give them a try! You won't regret it

Pros
Features, interface, price

Cons
There aren't as many 3rd party integrations available

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Easy to use and an affordable application.

Used weekly for 1-2 years
Reviewed 2018-01-31
Review Source: Capterra

Product is easy to use in affordable pricing but have limited coustmization.

Pros
Product is Affordable. Easy to use. Can use for multitasking. Can mail in groups. Had wide variety of template.

Cons
Have limited features to integrate with other applications. Have Limited customization and flexibility. Limited email segmentation features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Gareth M.

A fantastic tool for email marketing

Used weekly for 2+ years
Reviewed 2017-08-09
Review Source: Capterra

Great insights into the success/value of my email marketing

Pros
Australian Made. Easy to use, lots of features. Constantly being updated with new and useful features. Amazing support - patient, friendly and knowledgeable.

Cons
Email editing tool has a few UI niggles and could do with a few fixes, but doesn't all software? Could always be cheaper, but couldn't all software?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Douglas H.

Great Product, Great Support, Definitely Better than Others We have Tried

Reviewed 2016-09-09
Review Source: Capterra

After over twelve hours attempting to log on, pay for, and conduct a REPEAT newsletter/emailout with one of its competitors, GetResponse, I had to look elsewhere, because their system was rejecting our email list, because it "looked" to GetResponse's totalitarian software as "very similar to another list on its server"---OF COURSE IT LOOKED SIMILAR---We had used their service twice in the past year---with admittedly a few "hiccups", but we had got those emails out. Their service refused to let us log in, or pay for, or reactivate our old account, so we had to create a new one---and that's likely one factor that led to the total failure of their organization to provide the slightest bit of genuine service to us yesterday. Shortly before midnight, I tried competitor "RedCappi", but after I edited an outgoing email address, it looked as if they might delay sending the test emails, so while waiting to see how long that delay might be, I set up a "Campaign Monitor" account, and proceeded with the same process (our newsletter html was "ready to go"---having been produced by the IT guru at our factory overseas). Despite a good half-hour lead, the RedCappi test emailouts took over an hour and a half to arrive, versus maybe less than a minute with Campaign Monitor. I was sold---uploaded all 4800 or so email addresses to Campaign Monitor without a hitch, and Campaign Monitor clearly pointed out a few dozen "oops" emails I had mis-formatted, and I was able to fix all and add them back into the emailout effortlessly. When I wanted to send to the total list, instead of to four test email addresses, I found a helpful FAQ on the Campaign Monitor site which clearly walked me through how to resend to new subscribers---a vast difference from having to "Chat" on three separate occasions with the GetResponse team to help me with their less-user-friendly system (EVEN THOUGH I HAD USED GetResponse TWICE PREVIOUSLY)!

Pros
Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Cons
Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Astrid J.

Love Campaign Monitor. Best Email platform I have seen so far!

Reviewed 2017-03-25
Review Source: Capterra

Very intuitive and ease to use setup. Features I have not seen with other email systems at extremely affordable pricing. Amazingly elaborate and swift response to questions. Thank you so much! Great value for money and awesome support!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

The best tool for agency's email marketing

Used weekly for 2+ years
Reviewed 2018-05-10
Review Source: Capterra

Pros
The simplistic user interface and great template library make Campaign Monitor a fantastic tool for email marketing. We use it at our agency to manage some clients e-newsletters - amazing product.

Cons
The pricing model can be expensive to deploy at scale depending on the pricing requirements of smaller clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Johnny W.

Simply the best

Reviewed 2015-06-11
Review Source: Capterra

It over a decade of using various platforms, I have to say that Campaign Monitor leaves their competitors in the dust -- especially the perennially popular, but actually disappointing and overpriced, Mail Chimp. The customer service is the best I've ever encountered online. Their pricing is cheap. Their tools are superb. They are the best, by far.

Response from Campaign Monitor


Thanks for the awesome review, Johnny! We appreciate you as a customer!

Rating breakdown

Ease of use
Customer support

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Anonymous

Lots of easy to use options. Very affordable.

Used weekly for 1-2 years
Reviewed 2018-02-07
Review Source: Capterra

Pros
Easy to customize for your needs. Price is very affordable for most mid-sized companies. Fields are easily customized, I especially like the world view.

Cons
Support was not quick to get back to you. There was no phone number to call, it is all online. The basic plan has limits.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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David S.

Paid email marketing is simply better than free.

Used weekly for 6-12 months
Reviewed 2017-12-13
Review Source: Capterra

Good price, great segmentation options, easy to interpret data, easy to design emails.

Pros
I am not scientific about this, but it seems that delivery/open rates are better than when I used mailchimp. Templates are neat and customizable, but I usually just modified my premise designs. WSYWIG design works well and quickly. Personalized segmentation options are very helpful. Worldview is amazing - it is magical watching people open messages around the globe. Last, but not least, price - very affordable for my size list of less than 500. And they offer non-profit rates.

Cons
While segments are very customizable, it is not easy putting clients into these segments, has to be done manually one-by-one (there are shortcuts for adding a new contact). Would like to send test emails to multiple addresses that are clearly labeled as test!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Bradley G.

Super helpful, and easy to use when you are getting started

Used daily for 1-2 years
Reviewed 2018-02-16
Review Source: Capterra

The price is right. It has less functionality, but the ease of use and lower cost make this an important part of our email marketing strategy.

Pros
Very easy to get started with setting up your initial email lists for targeting. Can easily customize lists based on customer attributes

Cons
Somewhat limited functionality. We still use Campaign monitor, but we split our time between this product and one of their competitors since we like the reporting features of one of their competitors.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

campaign monitor for email marketing

Used weekly for 1-2 years
Reviewed 2020-06-17
Review Source: Capterra

Managing your email marketing campaigns can be very hard if you don't have the right tools. We have alot of target mails we have to constantly engage meaningful content with, that is why we use campaign monitor to make the work more efficient. It integrates well with most CRM platforms including the one we use.

Pros
The templates helps with customisation for different kinds of customers. Its easy to use in most cases

Cons
Campaign monitor is on the expensive side, there are other tools that can offer similar results at less price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Claude W.

I highly recommend Campaign Monitor - great value for money and awesome for tracking

Used weekly for 1-2 years
Reviewed 2018-04-08
Review Source: GetApp

Pros
I've been using Campaign Monitor for two years already. It's efficient, great for tracking and it's not fully integrated in our email marketing strategy. It's simple and straight-forward and compared to other similar platforms, it's great value for money.

Cons
Some other platforms are more competitive on pricing, but i always found that Campaign Monitor was my preferred email marketing platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Expensive but very good

Used daily for free trial
Reviewed 2019-03-28
Review Source: Capterra

Pros
Easy to make beautiful messages. Automated unsubscribe

Cons
Basic support. Basic plan is not cheap, but it is still with limited number of functionalities - eg no marketing automation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Alex D.

Better then Mailchimp

Used monthly for 6-12 months
Reviewed 2018-09-07
Review Source: GetApp

Pros
Campaign Monitor is an email building and sending a program, with a built-in theme builder that is easier to use then Mailchimp. It's also cheaper.

Cons
No real cons to the software. It's not as roubust as systems like Active Campaign that include a CRM in the pricier options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Kurt Russell M.

Great app!

Used daily for free trial
Reviewed 2017-08-18
Review Source: GetApp

Pros
I can say that this application is great and easy to use for monitoring campaigns which helped our business.

Cons
The cost for small businesses is too high. If only the price were a bit lower maybe we would subscribe to this tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Steven M.

The interface is intuitive and easy to use.

Used daily for less than 6 months
Reviewed 2018-01-29
Review Source: Capterra

Pros
The UI is very responsive and easy to use. Even though it is easy to use it is also a very advanced and helpful UI.

Cons
I think the software is pretty expensive compared to competitor products. Besides the price point there are not a whole lot of cons to the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

A simple solution to large bulk emails

Used occasionally for 1-2 years
Reviewed 2018-06-04
Review Source: GetApp

Pros
It's pricing is really reasonable. Since I had to juggle around a couple of mailing systems during last years, I was able to get an overview and compare it with competitors. At CampaignMonitor you really get your value in money even if it's simple solution.

Cons
It does not give you a lot of options to play with - so if you want to add some conditions etc you'll find yourself looking for other solution. Reporting CM providers is too simple and send over as graphic image with not many options to narrow it down.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Julien F.

Get the perfect email

Reviewed 2015-11-08
Review Source: GetApp

I use Campaign Monitor since 2010, try a lot of other services but CM is the cleaner and has a great user experience in term of usage and ressources they provide.

Pros
clean best practices ux ui price result and report

Cons
some advice from the stats report

Rating breakdown

Value for money
Ease of use
Customer support

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Anonymous

Campaign Monitor is by far the most simple, yet powerful, subscriber and campaign manager.

Used weekly for 2+ years
Reviewed 2017-10-13
Review Source: Capterra

The ability to spin up new accounts for clients makes it a no-brainer.

Pros
Their designer is easy to use, but yet provides great power features like dynamic parameters, draggable sections, and more. The ability to create and manage different templates for different uses is very handy. Their support is top-notch and always responsive within a couple of hours.

Cons
Their pricing is higher than other services, so it can sometimes be a hard sell to clients, especially as they add more subscribers. It can get expensive to do one-off campaigns to lots of subscribers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Steven R.

Good for Newsletters

Used monthly for 2+ years
Reviewed 2019-01-04
Review Source: Capterra

Pros
Easy to use regularly for sending out newsletters to clients. Templates are attractive, but can be a bit of a chore to set up to your liking. Analytics are solid.

Cons
Pricing tiers jump significantly for modest increases in subscribers.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Tim N.

A Great Email Marketing Monitor

Used monthly for 2+ years
Reviewed 2016-08-11
Review Source: Capterra

I like mail chimp as well. But I prefer the (UI) User Interface and (UX) User Experience Visual Design of Campaign Monitor best.

Pros
It's a great email campaign monitor.

Cons
Price, more of it should go to the user.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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