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Act-On

Growth marketing automation platform

Table of Contents

Is this product right for your business?

Find out with a

Act-On - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: January 2026

Act-On overview

Based on 258 verified user reviews

What is Act-On?

By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (67% of reviewers).

What do users say about Act-On pricing?

Most users consider Act-On to deliver strong value for money due to its affordable pricing and charging based on active contacts. Most reviewers indicate that standard plans include many features, but some reviewers feel the pricing model can become expensive as needs grow.

Starting price

900usage based /
per month

Alternatives

with better value for money

Pros & Cons

Features

Automation

Ease of Use

Email Campaigns

Act-On’s user interface

Ease of use rating:

4.3

(258)

Act-On pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(12)

3-4(109)

5(137)

What do users say about Act-On?

By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (67% of reviewers).

Select to learn more

Who uses Act-On?

Based on 258 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Marketing and Advertising

Electrical/Electronic Manufacturing

Financial Services

Others

Use cases

Email Marketing

Marketing Automation

Landing Page

All-in-One Marketing Platform

Lead Capture

Act-On's key features

Most critical features, based on insights from Act-On users:

Engagement tracking

4.2

(6)

Landing pages/web forms

4.8

(4)

Marketing automation

3.4

(5)

ROI tracking

3.5

(2)

Email marketing

3.8

(4)

Drip campaigns

3.3

(3)

All Act-On features

Features rating:

4.1

(258)

Customer surveys

5.0

(1)

Customizable ctas

5.0

(1)

Customizable fields

4.3

(3)

Customizable forms

5.0

(2)

Customizable templates

3.0

(2)

Data extraction

4.5

(2)

Data import/export

4.5

(2)

Dynamic content

5.0

(2)

Event triggered actions

3.0

(4)

Form builder

4.0

(1)

Lead capture

4.0

(3)

Lead distribution

4.0

(1)

Lead generation

4.0

(2)

Lead management

3.0

(2)

Lead nurturing

5.0

(1)

Lead segmentation

4.5

(2)

List management

4.5

(4)

Mobile optimization

4.5

(4)

Multi-Channel marketing

3.3

(3)

Personalization

3.0

(1)

WYSIWYG editor

4.5

(2)

Campaign scheduling

4.7

(3)

Campaign management

3.3

(3)

Campaign analytics

4.0

(1)

CAN-SPAM compliance

4.5

(4)

Autoresponders

5.0

(2)

Click tracking

5.0

(1)

Customer segmentation

4.0

(2)

CRM

5.0

(1)

Third-Party integrations

3.3

(3)

Contact management

4.2

(5)

Drag & drop

5.0

(1)

A/B testing

3.0

(2)

Search marketing

(0)

Pipeline reports

(0)

Sales reports

(0)

Prioritization

(0)

Role-Based permissions

(0)

Responsive web design

(0)

Reporting/Analytics

5.0

(2)

Prospecting tools

(0)

Reporting & statistics

(0)

Real-Time analytics

(0)

Real-Time reporting

(0)

Real-Time notifications

(0)

Real-Time data

(0)

Workflow management

(0)

Website visitor tracking

(0)

Website analytics

(0)

Web forms

(0)

Visitor tracking

(0)

Trend analysis

(0)

Template management

(0)

Target account identification

(0)

Source Tracking

(0)

Social promotion

(0)

Social media monitoring

(0)

Social media integration

(0)

Social marketing

(0)

SEO management

(0)

Segmentation

3.0

(3)

Search/Filter

(0)

Customizable branding

(0)

Customer engagement

(0)

Conversion tracking

(0)

Conversion Rate Optimization

(0)

Customization

(0)

Dashboard

(0)

Contact database

4.0

(1)

Data visualization

(0)

Email campaign management

3.5

(4)

Email management

(0)

Email templates

(0)

Email tracking

(0)

Channel management

(0)

Forms management

(0)

Image library

3.0

(1)

Interaction tracking

(0)

Campaign Segmentation

4.0

(1)

Lead engagement

(0)

Campaign Personalization

(0)

Lead notifications

(0)

Lead qualification

(0)

Behavior tracking

(0)

Lead verification/validation

(0)

API

(0)

Multi-Campaign

2.0

(1)

Activity tracking

(0)

Multivariate testing

(0)

Online forms

2.0

(1)

Performance metrics

(0)

Activity dashboard

(0)

Pipeline management

(0)

Act-On alternatives

Act-On

4.3

(258)

Starting from

900

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.1

Value for Money

3.9

Customer Support

4.3

Brevo

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

ActiveCampaign

4.6

(2.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Act-On pricing

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Professional

900

Per month

Features included:

Automated Engagement Programs
Interactive Analytics and Reporting Dashboards
Visitor and Prospect Scoring
Website and Visitor Tracking

Enterprise

No pricing info

Features included:

Account Based Marketing
CRM Integration
Data Studio for Advanced Reporting and BI Integration

User opinions about Act-On price and value

Value for money rating:

3.9

Of 27 reviews that provide robust commentary on Act-On's price and value, 85% mention it in a positive light.

Most users consider Act-On to offer strong value for money, citing its affordable pricing compared to major competitors and its model that charges based on active contacts rather than total database size. Most reviewers indicate that Act-On includes a wide range of features in its standard plans without requiring costly add-ons, and they appreciate the lack of long-term commitments. Some users report that Act-On provides a good balance of functionality and price, making it accessible for businesses with tight budgets. However, some reviewers feel the pricing model does not scale well and can become expensive for certain needs.

, and

To see what individual users think of Act-On's cost and value, check out the review excerpts below.

“We have a very tight marketing budget and Act-On gives us all the features we need at a more affordable price than the major competitors.”

Monica S.

Director of Marketing

“All of this comes in a package that's pretty reasonably priced for the level of features it provides, and there's no long-term commitment. ”

Meloyde B.

“They had no intent of accommodating our original needs at the budget we discussed and tried to double our cost to get to the original needs we discussed.”

James R.

Act-On integrations (94)

Integrations rated by users

We looked at 258 user reviews to identify which products are mentioned as Act-On integrations and how users feel about them.

Google Drive

Integration rating: 4.5 (2)

Salesforce Sales Cloud

Integration rating: 5.0 (1)

Eventbrite

Integration rating: 4.0 (1)

Microsoft Azure

Integration rating: 4.0 (1)

SugarCRM

Integration rating: 4.0 (1)

UserVoice

Integration rating: 3.0 (1)

Curata

Integration rating: 4.0 (1)

Act-On customer support

What do users say about Act-On customer support?

Customer support rating:

3.9

We analyzed 59 verified user reviews to identify positive and negative aspects of Act-On customer support.

A significant portion of users highlight Act-On's customer support as responsive, helpful, and quick to resolve issues.

Widely noted by reviewers, dedicated customer success managers and reps go above and beyond to ensure user success.

A large number of users appreciate the extensive support documentation, live chat, and training resources available.

Frequently reported by users, support staff are knowledgeable, attentive, and proactive in following up on requests.

Support options

Knowledge base

Chat

Email/help desk

Phone support

Faqs/forum

24/7 (live rep)

Training options

In person

Documentation

Live online

Webinars

To see what individual users say about Act-On's customer support, check out the review snippets below.

“I get immediate calls/emails back from my service rep or tech support. And the engineering team really listens to customer feedback and uses it to better the product.”

Elizabeth C.

“Act-On's customer service helped us with things we couldn't figure out on our own, and usually that stuff was pretty advanced.”

Brittany H.

Marketing Assistant

“I enjoyed working with Act-On for its ease of use and their customer support. Whenever I ran into an issue which was very rare, I could pick up the phone and have an answer in minutes. ”

James W.

Sr. Marketing Specialist

Act-On FAQs

Q. Who are the typical users of Act-On?

Act-On has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money

Q. What is Act-On used for?

Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.

Q. What are the benefits of using Act-On?

• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing

Q. What languages does Act-On support?

Act-On supports the following languages:
Dutch, English, French, German, Spanish

Q. Does Act-On offer an API?

Yes, Act-On has an API available for use.

Q. What level of support does Act-On offer?

Act-On offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum, 24/7 (Live rep)