Act-On Reviews

Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.

It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.

Hi Brian, Thanks for taking the time to share a review on Act-On. We really appreciate your feedback. If you haven't done so already, I'd encourage you to check out the Act-On User Community for great tips, tricks and best practicing sharing. https://community.act-on.com/home Thanks! Sarah

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Great features Support

Price Contract length term

The ease of reporting and how well it integrates with Salesforce

the customer service can take a while to resolve an issue

Hi Michael, Thanks so much for posting a review for Act-On. We really appreciate your feedback. We've recently added chat support as an additional channel for help. Initial feedback has been very positive. Check it out... https://university.act-on.com/Your_Account/Act-On_Support/Contacting_Act-On_Support Cheers! Sarah

Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

Hi Stephanie, Thanks for posting your review. We really appreciate your honest feedback and take it to heart. Best, Sarah

Ease of use, integration into company process, no need to hire more staff to manage the program

Not as many integrations as available as other platforms, but not necessarily holding us back.

Thanks so much for the great feedback! We love hearing from customers and appreciate that you took the time to post a review. Cheers!

Support team, the fact that Act-On is growing quickly

Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Thank you for your feedback. We love hearing from customers.

You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.

Act-On gets the job done on marketing automation, but it's not pretty or easy to navigate. Its UI looks like it dates back to the early 2000's. It is very cluttered and disorganized. Although there are a lot of features, they are a pain to find and implement smoothly together. It is difficult to manage data inside of it.

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A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

Lacks ability to post to Instagram, and doesn't have the full functionality with Facebook.

Hi Krystal. Thank you for posting your review and sharing your feedback. Love hearing that you get a lot of value from Act-On. Cheers!

The ease of use and clear structure of saving my files and documents

connectivity with my crm is difficult and i still dont think its working properly to be honest

Thanks for posting your review. If you're interested in training, I'd recommend you check out our virtual and regional boot camps. Boot Camps are an awesome way to hone your Act-On skills and set you up for success. Check out the upcoming dates here: https://www.act-on.com/datasheet/act-on-university-new-user-boot-camp/

The customer support, they are very quick to respond and follow-up.

The ease of use you could be improved. More tutorials on new features.

Hi Kasey! Thanks for your review. I encourage you to check out Act-On's User Community for additional resources and best practice tips. You'll find it here: https://community.act-on.com/home

Basic functions are easy to use,. Setting up automating and more advanced functions are tricky. But resources available help.

Sometimes have issues with saving a draft and then going back and my changes weren't saved. Also the drafts don't automatically save so I've accidentally shut down and lost my work. It would be better if it auto saved every so often.

I really like how easy it is to set this product up with other 3rd party platforms. It was very easy to integrate with Salesforce, BigCommerce and a 3PL system for logistics. The logic is very easy to understand and easy to test. Pricing is great as well.

I don't really dislike anything about the platform. I do not like that is not as popular as some of it's competitors. Other than that I have only found good things in relation to this platform.

I love the ease of use and the sales tools.

I would like to be able to have a seed list category, so my seeds don't keep opting out.

Thanks for posting your review. We're so happy you're happy!

I used this software while working for a marketing company, and Act-On was great at allowing us to generate and track leads. Lead generation was one of our clients' major needs, and Act-On worked very well when it came to that.

We chose to design our own emails rather than use the email creator Act-On had. We just didn't like that feature very much.

Hi Michael, Thanks so much for sharing your feedback and posting a review. We really appreciate it! Cheers, Sarah

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Hands down the best customer support. Anytime we have any question about /anything, their customer support is extremely responsive.

There are a few qwirky things about the software and they can be slow to adapt at times but they do listen to customers.

Due to the features Act- on offers we are able to attract more and higher quality leads to our business. The marketing is targeted, AND we don't have to deal with the pushy 3rd party advertising companies that are only trying to up-sell us and not HELP US.

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I love the customer support and service we get from Act-On. The staff is always friendly with us and very helpful. If they don't have an answer or an issue resolved, they will take the time to email us later in the day to ensure we get the correct information.

I don't have too much experience in HTML or other coding, and this is a software that is very heavily relied upon for those skills.

You can do quite a lot with Act-on, although it does not have as much functionality as Marketo it is more affordable.

The interface is not very intuitive or free-flowing. Integration with Salesforce.com could be better

Bang for your buck since it is priced off of contacts. Other competitors charge by emails sent, which can be more expensive.

Not intuitive if it's your first time using it.

Hi Shalia, Thanks so much for posting your review! We love customer feedback and are so glad to hear you're an Act-On enthusiast and like the new live chat support option. Cheers! Sarah

Features, easy-to-use interface, customer support

Slow at times. It could have been our internal network.

Hi Cristian, Thanks so much for posting a review and sharing your positive feedback! Sarah