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Marketing automation for smart ecommerce marketers
Recommended
Akande D.
Marketing Communications Specialist
Consumer Goods, 1,001-5,000 employees
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Akande: My name is Akande, I'm a digital marketing specialist. And I rate Omnisend four to five. For...
Fraser N.
Owner
Marketing and Advertising, 1-10 employees
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Fraser N.: Hi, I'm Fraser. I'm the founder of a marketing consultancy, and I'd like to give Omnisend...
Priyansh K.
Animation, 1-10 employees
Used daily for less than 6 months
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We use Omnisend for abandoned cart recovery and for email marketing.
After Jilt shut down, they recommended Omnisend for our marketing needs. - All data from Jilt was imported without any problems, the contacts and tags as well. - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250. - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is...
There is not much to dislike, it is an overall amazing service. - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date. - Interface is a bit complicated to navigate.
Jr H.
Marketing and Advertising, 1-10 employees
Used daily for 1-2 years
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It has always been great my clients see results and we can report on metrics.
It is a great product and a fantastic alternative to more expensive platorms.
The editor tool can sometimes feel very constrained but it gets the job done.
Eli S.
Information Technology and Services, 11-50 employees
Used weekly for 1-2 years
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I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.
We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.
This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..
Naveen P.
Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
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It's a great tool to automate email campaigns, you can even track the campaign by its analytics option.Can create multiple email flows for your campaign.
- Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns
- Email template edt options are not much but it's enough to create a decent email template.- Sometimes it's slow to load
William L.
Sporting Goods, 1-10 employees
Used weekly for 6-12 months
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I much prefer this over apps like Mailchimp and Constant Contact, both of which were much more expensive for the services I require
I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.
I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.
Tanya T.
Consumer Services, 1,001-5,000 employees
Used daily for 1-2 years
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Omnisend does a wonderful job of walking you through the set up process and explaining how to create the best automations and segments for your use case. [SENSITIVE CONTENT] have been wonderful during our time with Omnisend.
Automations and campaigns are fairly easy to build out and create. The latest segmentation and filter features allow us to further target our contacts.
There are some limitations to things that we could use to help us, most notably click maps within automations.
Alejandra D.
Health, Wellness and Fitness, 51-200 employees
Used daily for 1-2 years
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I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales.
I would love that the new email builder has a "view in browser" option.
Constantin I.
Printing, 1-10 employees
Used weekly for 2+ years
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I realized that cold emails (email lists) doesn't bring any benefits. So, using Omnisend to email only to our customers improved our interaction with our customers. We receive often business requests using our weekly emails.
It does the same or even better work than more expensive software
I don't have any cons for this software. I wish I could have more time to use all its features.
Elina S.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Using Omnisend for 2+ years now on different business.Whether it's for small business and bigger ones, it's a the best option quality/price I found. A special big mention for the customer support, available 24/7 and always very helpful. If you need anything, just ask and they will do everything they can to help you. Recommended 10/10
It's super easy and intuitive, everything can be done within minute. I do particulary enjoy the pre-segmented audience, it gives you idea for new segment and it's automatic. It's a great feature.
Honestly, nothing at the moment, I am satisfied with every feature
Benjamin V.
Health, Wellness and Fitness, 1-10 employees
Used daily for 6-12 months
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Overall I have enjoyed the omnisend message SMS and email capabilities and using it with Wix booking system has been very nice!
It's very user friendly and easy to manage
Wish there was a way for me to get notified that the client/customer got the automated message and reply to confirm the appointment instead of just sending them a reminder
Andrea K.
Apparel & Fashion, self-employed
Used daily for less than 6 months
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I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas. After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself...
I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them...
Mary Elizabeth O.
Alternative Medicine, 11-50 employees
Used daily for 2+ years
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Omnisend customer support is very responsive and helpful. Overall I really love this product and would recommend it to other businesses.
I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!
The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.
Colin M.
Health, Wellness and Fitness, 1-10 employees
Used weekly for 2+ years
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I use the product every week and it has proved to be a valuable marketing tool which has helped generate revenue
Until recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30%
I'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind.
Jess L.
Photography, 11-50 employees
Used weekly for 1-2 years
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There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!
As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!
Keith L.
Apparel & Fashion, self-employed
Used daily for 1-2 years
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I wouldnt complain about anything, specific. I have never had to reach out to their customer support team, that I can remember.
THis software is intiutive and helps me gather data and launch campaigns at or above industry bencmarks.. This tools helps me really understand the power of email marketing and the risidual effects of the opt ins. FOr me, I love using sementation and building media audiences and connecting them directly to FB and Google.
The new email builder is tough to manage. It's clunky and you have to customize nearly everything before sending an email - and when you do an A | B test, it's just not efficient.
Adebayo A.
Investment Management, 11-50 employees
Used daily for 2+ years
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With Omnisend, I have been to solve my email marketing problems with ease and I have experienced growth in my business.
I am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.
Not much actually but they can improve the tool by making selection of multiple options available.
Kat J.
Arts and Crafts, 1-10 employees
Used monthly for 2+ years
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As mentioned in my review the most important aspect of Omnisend is keeping connected! Whether I use it once a week, once a month or once a quarter, it is an old friend waiting for me to reach out to those who I value in my business!
Omnisend has had a huge impact on keeping connected with my customers and potential customers. Not only does it interface with my POS, but I can also add contacts easily from a simple sign-up I have inside my shop. My patrons are excited to sign-up and receive new information regarding my classes, products, and services. I am able to get, virtually, instant feedback on interest levels by viewing my report on opens and opt-outs. The Omnisend platform gives me peace of mind and a sincere, personal way to stay connected to current and future customers in a world that is sometimes distant! thank you Omnisend. You are truly a vital part of my business.
I am very pleased with all the features of this software and have no cons to list at this time.
Iain H.
Arts and Crafts, 1-10 employees
Used monthly for 2+ years
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Omnisend has helped us grow our mailing list and has made it easy for me to make engaging and good looking email newsletters. Our open rate is around 45% which has been way better than expected. Also, some of the automation (which I need to work more on) has brought in significant extra revenue which we wouldn't have had otherwise.
The updated email builder functionality is great and makes adding and saving templates much easier. The stats are clear and laid out well in graphs and charts to compare to previous months. Plus, compared to some other CRM providers the cost is reasonable, especially for the functionality provided.
Some segmentation can be tricky. Also, we had an issue where one bounce from a newsletter we sent resulted in a lot of our emails subscribers being automatically unsubscribed, despite many of them having opened ALL of our previous emails. We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters.
Jess L.
Consumer Goods, 11-50 employees
Used weekly for 6-12 months
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I like that OmniSend links perfectly with Shopify, we used to use MailChimp and since have made the swap due to MailChimp cutting off the connection. However we don't regret the change whatsoever, and OmniSend's interface is easy to use and train new staff on.
I feel like there are some areas that OmniSend could improve on mainly when it comes to customisation, as a graphic designer, there are some features lacking such as kerning and whatnot that would take OmniSend to the same level as competitors such as MailChimp.
Tanya Z.
Health, Wellness and Fitness, 11-50 employees
Used daily for 2+ years
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We've been really happy with Omnisend for the last number of years and will continue to use the app in our marketing activities.
Omnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.
We had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.
Cristian F.
Retail, 1-10 employees
Used daily for less than 6 months
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I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.
Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.
Justin J.
Retail, 1-10 employees
Used weekly for 2+ years
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so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.
Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern
- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern
Verified reviewer
Apparel & Fashion, 11-50 employees
Used weekly for 2+ years
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Omnisend UX and UI are one of a kind. This platform makes sending emails so easy and satisfying that it's a no brainer to send out campaigns.
Sadly, it's not natively set up to manage multi-lingual campaigns and automation. That being said, you can still create workarounds for that.
Cody T.
Retail, 1-10 employees
Used daily for 2+ years
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The campaign builders integrations make building stoppable e-mails extremely optimized for conversion and the segmenting is really powerful.
I think in a rare case, the new builder is better than the old. Most softwares and tools we get so attached to that the updated systems don't feel intuitive or easy to use. The new e-mail builder is actually great
Michael S.
Publishing, 1-10 employees
Used weekly for 2+ years
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All in all, it's a good product. I just hope you never have questions.
Seamless integration for ecomm websites, ease to create email's
Customer service is marginal, takes too long to get answers, and can be very frustrating