Omnisend Reviews

Omnisend unify customer data in one place which help make informed decisions.

Omnisend is a perfect shot, it barely let me down.

Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more. It has nicely user friendly interface, its easy to use. Drag-and-drop editor, and segmentation and automation capabilities really benefit.

Omnisends features can be buggy or slow to load. And its absoluetly lacks of great customer support.

Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.

I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).

Forms, automation rules, creating segments

There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.

The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.

I love how flexible is Omnisend. We can work in developing email campaigns and automations for our 4 brands, measuring results instantly, and improving our campaign constantly by analyzing metrics! Very user friendly and easy to manage for the marketing team. Omnisend has been a key in the success of our marketing plan and sales.

I would love that the new email builder has a "view in browser" option.

Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

It is a great product and a fantastic alternative to more expensive platorms.

The editor tool can sometimes feel very constrained but it gets the job done.

Integration of SMS and emailAutomationsSMS

Unable to sort campaigns by revenueHard to edit product grids

I like the design of the email templates.

The ease of creating and sharing link for landing pages could be more user friendly. There is currently no way to create a link for landing pages.

I've been using Omnisend for the past 1 years, and it's been one of my best decisions. Omnisend has really changed the way I market to my subscribers. I used to send out bulk emails over time, but now I focus on sending the emails when the subscribers are actually active in the system. I also find that Omnisend has made me a much better marketer in the process.

Overall I was satisfied and had a great experience, I think businesses lacking in marketing should definitely use it. It works great and I haven't had a problem.

The updated email builder functionality is great and makes adding and saving templates much easier. The stats are clear and laid out well in graphs and charts to compare to previous months. Plus, compared to some other CRM providers the cost is reasonable, especially for the functionality provided.

Some segmentation can be tricky. Also, we had an issue where one bounce from a newsletter we sent resulted in a lot of our emails subscribers being automatically unsubscribed, despite many of them having opened ALL of our previous emails. We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters.

It's relatively good and easy-to-use software. It'll handle all your basic email/sms marketing needs and maybe more. They're growing and evolving as we speak - like literally, they've added a new email builder and a new form builder in the last couple of months. They take feedback quite seriously. THE CUSTOMER SUPPORT. They've got some amazing people behind the chatbox who go out of their way to resolve any and all of your queries. PS. The new email builder is an amazing improvement over the last one. It provides you with way more control over your email - it still has space for more improvement.

A lot of things are missing at the moment. Since they switched to a new email builder, they lack the ability to edit your templates (built on the new system) after you've saved them. The forms from the old form builder are still a little volatile - for eg. we've had some major scaling issues on the website where the form wouldn't scale with the screen size. I personally design 60-70% of my emails in another software and import the images to omnisend; I would prefer more control over the layout and visuals as a designer.

It is very easy to use and I am able to drag and drop different sections into my email which allows for easy customization. I can easy duplicate previous emails to keep the template that I have used in the past. There are also new templates that I can choose from if I am stuck. Good price for everything that it offers and it links to my website.

being able to disable the SMS part for a slight discount and being able to sort contacts easier.

I really do appreciate the live visitor feature, as it lets me see who and how many potential customers are interested in a specific collection or product. I usually use the same template, less time spend on trying to figure out is any link is live. Time is money as they say, plus what's familiar, is easy.

I like to see when new signups happen. See their info to give them a special treat with their shipment. At the moment I don't see that option, though it may just be me not the system. As I say, I don't have much time to explore.

The product is easy to use and set up. What I would most recommend is the excellent customer service, that I cannot compliment enough. The team is very helpful and has been with me through all issues over the years.

The reports could be done better. I would like it if they were customisable, and some features are lacking for no apparent reason. For example, when reporting on Campaigns, you can see the amount of sales generated through Omnisend Campaigns and the average order value, but not the amount of orders. Conversely, when looking at the same report for Workflows, you can see the amount of orders. The UI could also be done better, as I feel there is a lot of wasted space that makes things harder to read / see than they should be.

Omnisend has had a huge impact on keeping connected with my customers and potential customers. Not only does it interface with my POS, but I can also add contacts easily from a simple sign-up I have inside my shop. My patrons are excited to sign-up and receive new information regarding my classes, products, and services. I am able to get, virtually, instant feedback on interest levels by viewing my report on opens and opt-outs. The Omnisend platform gives me peace of mind and a sincere, personal way to stay connected to current and future customers in a world that is sometimes distant! thank you Omnisend. You are truly a vital part of my business.

I am very pleased with all the features of this software and have no cons to list at this time.

THis software is intiutive and helps me gather data and launch campaigns at or above industry bencmarks.. This tools helps me really understand the power of email marketing and the risidual effects of the opt ins. FOr me, I love using sementation and building media audiences and connecting them directly to FB and Google.

The new email builder is tough to manage. It's clunky and you have to customize nearly everything before sending an email - and when you do an A | B test, it's just not efficient.

Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it. It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

I love how easy it is to use. We were able to easily set up segments, sync it to our Shopify webstore and create lists based on user's website behaviors.

I wish it had more integrations with other platforms/softwares. We were actually sold on it having access to some softwares, but it was not the case. I know webhooks can be done, but just involves more cost of developers versus easier integration.

THE PRICE! Are you kidding me?! Compared to mailchimp this is pennies. I couldn’t belive I had been spending so much. Such a great team, reply quickly etc.

The send limits in the beginning but it’s not the worst thing in the world and it actually does your account very good to ensure you don’t go to spam. It’s just annoying

I like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...

when you need to go back if you forgot something, no option to open the next step in new tab

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.

I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template. Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.