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Act-On
5
137
4
84
3
25
2
7
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Growth marketing automation platform
Table of Contents
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Act-On - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Act-On overview
Based on 258 verified user reviews
What is Act-On?
By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (67% of reviewers).
What do users say about Act-On pricing?
Most users consider Act-On to deliver strong value for money due to its affordable pricing and charging based on active contacts. Most reviewers indicate that standard plans include many features, but some reviewers feel the pricing model can become expensive as needs grow.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Features
Automation
Ease of Use
Email Campaigns
Act-On’s user interface
Act-On pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.1
Ease of use
4.1
Customer support
4.3
Reviews sentiment
What do users say about Act-On?
By industry, Act-On reviewers are most commonly professionals in computer software (19%). The most frequent use case for Act-On cited by reviewers is email marketing (67% of reviewers).
Select to learn more
Who uses Act-On?
Based on 258 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Act-On's key features
Most critical features, based on insights from Act-On users:
All Act-On features
Features rating:
Act-On alternatives
Act-On
Starting from
900
Per month
Brevo
Starting from
9
Per month
Mailchimp
Starting from
13
Per month
ActiveCampaign
Starting from
15
Per month
Act-On pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- Account Based Marketing
- CRM Integration
- Data Studio for Advanced Reporting and BI Integration
User opinions about Act-On price and value
Value for money rating:
Of 27 reviews that provide robust commentary on Act-On's price and value, mention it in a positive light.
Most users consider Act-On to offer strong value for money, citing its affordable pricing compared to major competitors and its model that charges based on active contacts rather than total database size. Most reviewers indicate that Act-On includes a wide range of features in its standard plans without requiring costly add-ons, and they appreciate the lack of long-term commitments. Some users report that Act-On provides a good balance of functionality and price, making it accessible for businesses with tight budgets. However, some reviewers feel the pricing model does not scale well and can become expensive for certain needs.
, and
Act-On integrations (44)
Integrations rated by users
We looked at 258 user reviews to identify which products are mentioned as Act-On integrations and how users feel about them.
Integration rating: 4.5 (2)
“I need to share files with my team”
Dorle L.
Global Payroll Administrator
Integration rating: 5.0 (2)
Integration rating: 5.0 (1)
Integration rating: 3.0 (1)
Integration rating: 4.0 (1)
Other top integrations
Act-On customer support
What do users say about Act-On customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Act-On customer support.
Widely noted by reviewers, Act-On's customer support is highly responsive, often providing immediate answers via phone, email, or live chat.
A significant portion of users praise the support team's expertise, stating they resolve even advanced issues and offer helpful guidance.
The majority of users appreciate having dedicated customer success managers who proactively assist with product use and deliverability.
Frequently reported by users, Act-On's support includes extensive documentation, webinars, and ongoing training to help users succeed.
Support options
Training options
To see what individual users say about Act-On's customer support, check out the review snippets below.
“I have only experienced advantageous services so far.”
Lucy C.
President of Sales
Act-On FAQs
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
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