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Typeform Logo
Typeform
4.7
(836)

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An online form builder that lets you collect data with ease.

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Typeform Pricing

Pricing overview

Value for money rating

4.2

/5

836

Price starts from

29

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Free Plan: free to collect 100 responses per month with typeforms of up to 10 fields.

Basic: $29/month (or $25/month when billed annually) to collect up to 100 responses from unlimited typeforms.

Plus: $59/month (or $50/month when billed annually) to collect up to 1,000 responses from unlimited typeforms + everything in Basic, remove Typeform branding, custom domain, and more.

Business: starting at $99/month (or $83/month when billed annually) to collect up to 10,000 responses from unlimited typeforms + everything in Plus, drop-off rates, priority support, and more.

Other paid plan features include Logic Jumps, respondent email notifications, hidden fields, and online payment collection.

What users say

I used to use Typeform everyday for 2 years to design forms/questionnaires and analyze the results and I loved it. Insanely easy to use, great features and great pricing.
Typeform itself is great, simple and effective. But they want your money.

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Reviewers who mentioned pricing said:

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Mark B.

Computer Software, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great product, but focused more on aesthetic than functionality.

Reviewed 3 years ago

Overall, I'm generally satisfied, but there's room to improve on the functional end. Their #1 differentiator is this conversational, one-question-at-a-time concept, but it is not always the right approach, and they should allow a mix of approaches.

Pros

Typeform has a very nice feel. The experience for the end user is very clean and has a nice aesthetic. If you're trying to look modern and want to have a nice look and feel, Typeform is a big step up from Google forms. Also, if you are creating a survey or form for OTHERS to use, it is great.

Cons

There are some usability deficiencies that were frustrating. For instance, if I want to ask you to stack rank 5 options, I have to create 5 questions, and then present the previous answers, for each one. It's a hack that works, but it's not very smooth and it's a LOT of work for the admin. Also, the surveys ONLY work for external users. For instance, I cannot use it with a mix of direct and indirect...

AR
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Verified reviewer

Design, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Typeform has missed the boat

Reviewed 3 years ago

Once a real pioneer in terms of surveys, now simply overpriced and overtaken by better and, above all, cheaper alternatives.

Pros

Typeform offers many different question types and possibilities to design the surveys individually and intuitively. With dynamic fields you can target the user. Through the calculation function it is even possible to create a kind of order page.

Cons

The biggest problem with Typeform, in my opinion, is the prices. It offers great features, but especially smaller companies can't afford to invest that much just in a survey tool. Especially since there are now much cheaper alternatives that can fully keep up. In addition, last year even the functions for existing users were reduced, which in my opinion is an absolute no-go. This is an attempt to get users to choose a more expensive plan. Also, I find Typeform's advertising in Survey very intrusive.

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Erik W.

Nonprofit Organization Management, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Expensive for what you get

Reviewed 2 years ago

We used Typeform for surveys, customer support queue, event registrations and questionnaires.

Pros

I really like the way Typeforms appear when published to a website. Really a nice approach. Makes it super easy for people to want to get into the form.

Cons

Setting up a paid form is really complicated. The support team helped when needed, but the skip logic tools are really difficult to grasp, and they must be 100% correct or they won't work. Also, pages always load pretty slow, regardless of my internet connection speed. The software is pretty expensive for what it is and there are simply better tools out there for less money.

AR
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Verified reviewer

Design, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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The Squarespace of Form Builders

Reviewed 2 years ago

Typeform reminds me of Squarespace in many ways. It's easy to use, very hard to make an ugly design and the UX/UI feels very high-quality. However, just like Squarespace, it comes with many limitations because of how beginner-friendly and basic it is. As a designer, this can be frustrating when you want to add anything fancy-schmancy. Typeform is best for when you don't need to make complex conditional steps, and for one person to handle form management. I think it's pretty expensive for the value, but it is a simple tool to add more quality to your business and make it stand out. I only use Typeform when it makes sense to ask questions in an interview like way. Other than that, I wouldn't recommend it for lengthy forms, needing multiple text fields, and ordering.

Pros

I enjoy how easy it is to make pretty forms that are fun for users to fill out. You can edit any field, and boom, instant perfect UI. Forms feel very high-quality because of the minimalistic design and animations. I also have noticed a difference in responses since switching from Google Forms. Users feel more open about their experiences with products/services and give genuine feedback. Having the lengthy but nice-looking UI weeds out less interested users and brings in more engaged and like-minded users. Typeform has many integrations, but my favorite one is seamlessly changing all of my Google Forms into Typeforms. When I was rebranding a website, this integration helped a lot so I didn't have to do any extra work other than put in the custom branding.

Cons

One of the downsides is the high cost. The paid plans seem pretty high for something that has limiting/basic functionality. For example, removing Typeforms branding requires the middle tier, which (at this time ) is $50/month. If that's the only thing you want to remove, I think it would make sense to sell this as an addon or one-time payment. Typeform has one universal style in its forms, so it may not be for you if you want more customization. For example, sometimes it would make sense to put two text fields in one question but you can only have one text input at a time. Unfortunately, you can't add any sort of custom CSS or custom coding.

JS
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Jacob S.

Marketing and Advertising, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great for almost everything. Beautiful forms

Reviewed 2 years ago

Fantastic survey tool. As far as lead capture/marketing use goes, it did a lot of things really nicely but came juuuuust short of being a truly all-in-one marketer's form software.

Pros

Look and feel of finished forms was always top-notch. We find multi-step forms to perform much better so typeform's one question at a time worked great for most applications. logic was very easy to build, question type options allowed for a wide variety of forms to be built. Doesn't cost an arm and leg either. If using for surveys, the data from the insights is easy to use.

Cons

Only 2 issues, 1 very small and 1 slightly limiting. First, I really wanted to have them fill out their address on one screen. This wasn't possible with the one-question pages which work for most things but make mailing addresses inconvenient and lengthy. Second and slightly more importantly, once you branch out of their hosted forms things weren't always as reliable. Thinks like pop-up features which...

DC
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Dave C.

Design, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Top of class Form & Survey Tool

Reviewed 4 years ago

Working with Typeform has been a joy. The fact that it integrates with just about every other tool under the sun (either through direct integration or via Zapier), really allows you to streamline your processes.

Pros

Typeform is a really solid product with a great team behind it. The admin panel is very intuitive and easy to use. Even if you’re new to a tool like this, you can get up and running fairly quickly. I also love the ability to create conversational forms that allow users to focus on a single question at a time. This is a way better approach that shoving a ton of questions in front of someone at once.

Cons

Overall Typeform is an incredible product. My only concern is their pricing.. Its fairly expensive for a form tool.

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Jamie D.

Machinery, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Elegant and effective forms for many different uses.

Reviewed 6 years ago

Typeform is very inexpensive for the features it offers and people are very impressed with the end result. We have been able to use it for much more than just a simple form or survey. They seem to be improving the product with v2 and it comes with no additional cost.

Pros

Form or surveys built with Typeform have a unique look that is easy to navigate and compatible with any device. Responsive design makes your form work on both desktop and mobile. Additionally, there are several ways to deploy your form. Their copy/paste code makes it very easy to create popups or overlays on your website. Typeform v2 just launched and it is a drastic change from v1, but with a...

Cons

There are two aspects of Typeform that I do not like. First, each "question" only allows you to upload one image and embed one video. I realize that this keeps it clean and elegant looking, but I would like the choice to use more if I want. Second, it would be nice if it supported basic HTML code for things like embedding a video from your own video service. Currently, I have to re-upload videos that we use to an unlisted YouTube account in order to use them in Typeform.

ND
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Naomi D.

Writing and Editing, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Typeform is a very helpful tool for gathering information

Reviewed 2 years ago

Overall, it is a good experience, although I find it expensive. I have had to look elsewhere for something less expensive.

Pros

What I like most is that it is very easy to use and easy to customize forms to suit my business needs.

Cons

What I like least is that there is no way to alert me when someone submits the form. That would be so helpful. As it is, you just have to keep checking back, and that is time consuming and easy to forget to do.

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Rafael del Valle A.

Human Resources, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Typeform allows you to increase your team velocity, as well validate fast and cheap.

Reviewed 10 months ago
Pros

- Easy to use- Interface for users who answers your surveys. - cheap- Integrations.

Cons

- For some functions is difficult to get access to them sometimes, you have to be a pro user to have awareness about where they are.

Vendor response

Thanks for the review, Rafael. We're happy to know we add velocity and ease to your day-to-day. We'd love to learn more about how we're helping you and your team. If you're open to chatting and sharing your story with us, please reach out to us at: customerevidence@typeform.com

SL
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Sapph L.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Typeform's user friendly survey UI can also be limiting at times

Reviewed 4 years ago

I still use Typeform on a regular basis but it's ideal for short surveys. If you need to create longer, more complicated surveys, it's one question at a time UI can be limiting.

Pros

Typeform's one question at a time UI probably feels the most friendly to survey takers. It breaks up the survey into easy steps so people don't feel overwhelmed seeing all of the questions at once. Their survey builder is fairly intuitive to use once you figure out all of the options that are there (some can be hard to find). It also has a very helpful integration with Google Sheets so you can see all of the replies there updated automatically. Typeform's logic jump feature (ability to take a respondent to another question based on how they answered one of the previous ones) is helpful as well.

Cons

Typeform's one question at a time UI can also be limiting because sometimes, it makes more sense to ask a few questions together on one screen. For example, you may want to ask for someone's First name and Last name as separate questions, but Typeform would only show each question by themselves, on separate screens. Beyond the landing page if you choose to have one, there's no easy way to add your...

NB
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Nadia B.

Health, Wellness and Fitness, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Beautiful, online forms in a highly user-friendly format

Reviewed 4 years ago

Typeform has allowed me to present beautiful surveys to my clients so they can share their thoughts, opinions and needs. It's pleasant to use, both for me and for my clients, and it's fun and fresh in the design and style. I have also been able to get further insight into the data collected thanks to the Typeform analytics dashboard. It's great to have a tool I can use when I need to rapidly create and publish a survey and engage my customers in completing it! I can rely on its well-thought out features and analytics tools.

Pros

I love how the forms work for the user: they're original, nice looking and highly functional. When someone fills out your questionnaire, they see each question individually. Once they answer it, they hit "enter" and they see the next question. The forms are very nice looking, with a good color scheme and font--it's definitely eye-catching and helps the user to focus on the question on the screen. Typeform looks professional and is an excellent way to gather information from your clients or anyone else you need to survey. It's also easy to create the survey itself and equally intuitive with its drag and drop style. The one-question-at-a-time format also helps to increase the number of completed forms, as it's not overwhelming, like a page of questions might be.

Cons

The price is reasonable but definitely adds another cost to your business for a single service that could be replaced by a free product. It is, however, worth the price if you regularly use surveys in your business. For those who'd like to add a logo or other additional business-specific designs, Google Forms would be a better bet as Typeform's branding possibilities are minimal. For my business I think Typeform is ideal, presentation-wise, but I have thought about how it might look less professional depending on whom I'm surveying (for example, very formal or traditional clients).

IB
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Ian B.

Marketing and Advertising, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Form builder? How about "Minimally Viable Product" builder!

Reviewed 4 years ago

Typeform is an incredible tool for testing out ways to disguise data capture / lead gathering as something that is providing actual value to the user. It's not a request for advertising proposals, it is a "campaign builder". It is not an online order form, it is a "savings calculator." Essentially, you can leverage the slick UX to make the users think their inputs are causing something to "happen" behind the scenes. This capability is further supported by Typform's intuitive UI for building logic and calculations into the form. Typeform lets you increase inbound leads and try out ideas for larger (custom dev) web projects with minimal time commitment at a very attractive price point.

Pros

Typform's fancy/expensive looking UX is its absolute selling point. It isn't the most flexible form builder in the world, but it does what it does well and it looks great doing it. The developers clearly recognized the massive amount of custom webapp development that was going into making – essentially – slick, expensive-looking multi-step forms and decided they should just make a webapp for making slick, expensive-looking multi-step forms.

Cons

It is definitely not the most robust solution in terms of functionality. It only has a couple options for how your forms will look, it only has a few integrations for what your forms can do... and that is largely by design. This isn't the Gravity Forms wordpress plugin. This is a specialized tool for leveraging slick UX to make crude data capture masquerade as something more sophisticated.

AR
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Verified reviewer

Information Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Disruptive product at their moment

Reviewed 8 months ago
Pros

Ease of use and personalisation of forms

Cons

Pricing updates constantly and the features have been the same for a long time

AT
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Atour T.

Research, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Superb selection of templates and integrations.

Reviewed 5 months ago

Because of its sophisticated branching and conditional logic, I can design customized routes for responders.

Pros

With Typeform's user-friendly drag-and-drop builder, anyone can easily design visually attractive surveys and forms. With so many pre-made templates at my disposal, I can get started right away and customize each form to meet our unique requirements. I can keep our forms looking professional and match our organization's identity using our custom branding options.

Cons

The cost is somewhat exorbitant. The responses received from the customer service staff could be better.

PO
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Portia O.

Professional Training & Coaching, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Typeform is great if you have the money to invest

Reviewed a year ago

I really liked Typeform and I would continue to use it if the price point was lower. I'd recommend it to people looking to capture several different types of leads!

Pros

I first started using Typeform early in my business. I think that this was back in the day when Typeform had at least 100 submissions free each month if I recall. This was really helpful when I was developing a lead generation capture form that I posted on LinkedIn. The conditional logic feature was very easy to figure out and allowed me to use one form to capture four different types of leads.I really like Typeform’s features, but it’s was too expensive for a small business owner who is trying to grow her business. It's a great product so I understand the updated price point, but there are other things that are more pressing that I need to invest in my business. other than that I would recommend Typeform to people.

Cons

The updated prices! I understand the need to increase the price, but this is the main reason why I stopped using Typeform. Also, the Workspaces were a bit challenging for me to understand when I first started.

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Shahila A.

Financial Services, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Build form and survey with no coding

Reviewed 3 years ago

I my line of work, i need to use many form and survey to collect data from user and client to have the most current and precise data. Typeform help me to do it with easy and the report that can be generated from all the data collected help me to interprate the raw data better.

Pros

Building a form and survey with Typeform is the most easy to do, as it is using a drag and drop graphical interface, and no coding involve while building it. It also has time estimation for user to complete the form or survey which help them to know how much time they needed to complete it.

Cons

Using it with free plan has so much limitation to the tools that i can use to building the forms. I have upgrading to the premium account but not much advance tools in there that can compensate the cost for the premium plan. I hope they can add more feature and advance tools for the premium plan.

AR
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Verified reviewer

Computer Software, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Typeform Review

Reviewed a year ago

Experience with Typeform has always been good, it is the go-to form or survey collector for startups today, and it is standardized across all experiences.Negative will always be the pricing, I don't think priced very well at all, you simply can't scale with it for larger cases, especially for startups.

Pros

The ease of setup, the designs make your forms stand out. Also the API service is something Typeform does better than everyone else.

Cons

It's too expensive, as a startup it is almost impossible to scale with it.I think most people would just settle on a Google forms or other alternatives once you start to get a deeper look into the pricing, because it is borderline unaffordable.

MK
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Maya K.

Media Production, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A modern and elegant solution to long and boring forms

Reviewed 4 years ago

Typeform is great at what it does, but pricing is steep for a small company. I can do without it, but I'm using it because of the great design that helps my clients and internal staff to make feedbacks and surveys a more enjoyable process.

Pros

The design is the main attraction of Typeform. The logic jump (Premium Feature) is the one that sold it for me. I have multiple different versions of forms that I managed to combine into one thanks to the logic jump.

Cons

The cost is actually very pricey for what it does, just a form provider. However currently in the market, Typeform is the best looking form design and the logic jump is something I cannot do without nowadays.

NH
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Nika H.

Design, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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TF is the best pal for collecting responses

Reviewed 4 months ago

Overall, TF is my go-to tool when I need to collect any kind of answers. My clients also ended up using it after my recommendation...

Pros

I enjoy that TF lets me customize my forms to detail (also in other languages). The user interface is straight-forward, easy to understand from the beginning. That I can easily integrate with other tools I use.

Cons

Definitely the price and how slow it is on loading. I didn't know that I had to set up the integration with Notion before receiving answers...

AR
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Verified reviewer

Computer Software, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Typeform: Awsome Online Form Creation and Data Collection

Reviewed a year ago

Typeform has truly revolutionized my approach to online form creation and data collection. It has seamlessly integrated an intuitive interface, robust features, and stunning design, making it my preferred tool for capturing invaluable insights from my audience.

Pros

The simplicity of the form builder allows for quick and easy form creation. And template design is so appropriate, it fulfills almost all use cases. It enables the creation of interactive and dynamic forms that go beyond simple question-and-answer formats. With features like conditional logic and branching. Also straightforward data collection and analysis features. Real-time response tracking etc.

Cons

Pricing is a little higher than my expectations, hard to customize, also would love some easy tutorials and an offline working structure.

AR
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Verified reviewer

Telecommunications, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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TypeForm is a great product, but can be even better

Reviewed 3 years ago

Overall, Typeform is the best option for those who care a lot about the appearance of the surveys/applications that they sent. Some of the options in Typeform are a bit confusing, but this not because of the UX/UI of their product, but because of the nature of building quizzes and forms.

Pros

I like the design of Typeform very much. Frankly, I believe that the main "killer feature" of Typeform is the fact that it looks so much better than all other options, and since it was important to us to have a great-looking application process - that's was the best choice for us.

Cons

The price. Typeform used to be much more affordable in the past, and it's a pity that it is now so much expensive. I believe that Typeform can find other ways to increase their revenge while allowing the entry tier of the software cheaper.

IV
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Isabel V.

Information Technology and Services, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Awesome but pricey

Reviewed 4 months ago

Overall amazing experience. The only reason I don't recommend this to every company is because of the price.

Pros

Functionality and customizability are great. Can integrate with other user flows or processes easily. It is sophisticated yet easy to use.

Cons

It is pricey compared to similar tools. Smaller plans have very limited functionality. You need to have total clarity of how to leverage this tool to consider it in your budget.

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Dave O.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Beautiful surveys. Platform not reliable enough yet

Reviewed 7 years ago

We've been using Typeform surveys to collect data continually from our customers all over the world, continually, 24x7. We transfer survey data to our systems via Typeform's API. In terms of design and usability, the surveys are way ahead of the competition. It's great value for money too. Where I'm hesitant to recommend Typeform is in terms of reliability. The platform itself still goes down...

Pros

Survey looks and works great across all hardware/browsers. Ease of use. Value for money.

Cons

Service not reliable enough (if your brand depends on it). Customer support not 24x7.

AR
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Verified reviewer

Information Technology and Services, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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An interactive Form builder with exceptional functionality

Reviewed 8 months ago

There aren't any notable problems with Typeform. However, the logic creation could be improved upon.

Pros

As a small business and operator, it is awesome to have a tool I can go from idea to actionable product / lead generation in minutes to hours, instead of wasting hours or days on development resources. Being able to easily connect to automation tools also helps boost the value Typeform adds to my business.

Cons

Even though typeform offers a great design experience for lead generation, as a form builder, I find myself wishing for more control over font sizes and the positioning of questions within the slides. However, these limitations aren't a dealbreaker, as there are various design alternatives to work around them.

OL
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Ourania L.

Investment Management, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I cannot recommend it enough

Reviewed 4 years ago

Excellent user experience! I loved designing the typeforms and their customer support was excellent, something I really value!

Pros

I used to use Typeform everyday for 2 years to design forms/questionnaires and analyze the results and I loved it! Insanely easy to use, great features and great pricing! Also, pleasant to fill in as a user actually filling in a form. Whenever I come upon a typeform today I get a warm fuzzy feeling in my heart for this company.

Cons

There was truly nothing that bothered me. It is so fairly priced and you get so many features. Even when I came upon a little glitch or something (nothing significant enough to remember) it was nothing compared to the value I got out of using it.