Segment Features

Segment

Customer data hub

4.58/5 (53 reviews)

Competitor Feature Comparison

API
Access Controls/Permissions
Account Based Marketing
Behavioral Targeting
Campaign Personalization
Campaign Segmentation
Contextual Targeting
Customer Database
Customer Profiles
Customer Segmentation
Dashboard Creation
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Discovery
Data Governance
Data Import/Export
Data Integration
Data Masking
Data Migration
Data Profiling
Data Quality Control
Data Security
Data Visualization
Engagement Tracking
Experience Management
Forecasting
GDPR Compliance
Information Governance
Master Data Management
Match & Merge
Multi-Domain
Personalization
Process Management
Projections
Real Time Analytics
Recommendations
Relationship Mapping
Reporting/Analytics
Search/Filter
Target Account Identification
Third Party Integrations
Visual Analytics
Website Analytics
Website Personalization
Learn moreCompare App
API
Access Controls/Permissions
Account Based Marketing
Behavioral Targeting
Campaign Personalization
Campaign Segmentation
Contextual Targeting
Customer Database
Customer Profiles
Customer Segmentation
Dashboard Creation
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Discovery
Data Governance
Data Import/Export
Data Integration
Data Masking
Data Migration
Data Profiling
Data Quality Control
Data Security
Data Visualization
Engagement Tracking
Experience Management
Forecasting
GDPR Compliance
Information Governance
Master Data Management
Match & Merge
Multi-Domain
Personalization
Process Management
Projections
Real Time Analytics
Recommendations
Relationship Mapping
Reporting/Analytics
Search/Filter
Target Account Identification
Third Party Integrations
Visual Analytics
Website Analytics
Website Personalization
Learn moreCompare App
API
Access Controls/Permissions
Account Based Marketing
Behavioral Targeting
Campaign Personalization
Campaign Segmentation
Contextual Targeting
Customer Database
Customer Profiles
Customer Segmentation
Dashboard Creation
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Discovery
Data Governance
Data Import/Export
Data Integration
Data Masking
Data Migration
Data Profiling
Data Quality Control
Data Security
Data Visualization
Engagement Tracking
Experience Management
Forecasting
GDPR Compliance
Information Governance
Master Data Management
Match & Merge
Multi-Domain
Personalization
Process Management
Projections
Real Time Analytics
Recommendations
Relationship Mapping
Reporting/Analytics
Search/Filter
Target Account Identification
Third Party Integrations
Visual Analytics
Website Analytics
Website Personalization
Learn moreCompare App

Segment Feature Reviews

25 reviewers had the following to say about Segment's features:

Anonymous
(Health, Wellness and Fitness company, 201-500 employees)

Segment for analytics integration

2020-09-03

- Great experience, easy integration, saves a lot of time when working with multiple analytics services

Pros

- easy integration - can work with many analytics Saas vendors

Cons

- can be better with some data visualization capabilities

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Onur P.

Verified Reviewer

Segment.io

2016-12-03

You could also integrate Google Analytics and other web analytics tools.

Pros

Enables to get to own your data in raw format Accessible via BI Tools like Tableau

Cons

Problems with mobile enviornment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Segment

If you use several SaaS tools for marketing automation, it could be very useful to use Segment.com.

Source: GetApp
Helpful?   Yes   No
Read more
Fernando H.

Segment.io for collect data

2017-12-15

Pros

Centralise analytics data, both sent by client and server sides of my applications, in a unique data store.

Cons

There is not client server library available for Elixir or Erlang, my team need to use a third party library to communicate with Segmento.io analytics API.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Or P.

Verified Reviewer

Data loss and bad customer support

2016-04-04

Segment API is far less reliable than any of the underlying analytics tools.

Pros

Reduce the amount of code that handles analytics and tracking No real alternative

Cons

Unreliable. Bad customer support.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Segment Event Tracking

2021-05-19

Segment does a great job of event tracking for analytics. It integrates well with other tools like Heap and is very easy to explain to others about how to add a new event to track.

Pros

It integrates well with other tools like Heap for further analytics.

Cons

The feed of events can be a bit difficult to filter through when testing new events.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonny D.

Segment - The Data Layer to Have

2019-09-02

Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android.

Pros

The tool is easy to set up and creating destinations and understanding sources is simple.

Cons

Segment does make data easy and because of the quality of the tool it does come at a cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan S.

Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.

2018-07-19

Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.

Pros

Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.

Cons

That being said, nothing beats its easy syntax and seamless installation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lewis Y.

This CDP is great if you have a plug & play website, more tricky if you have a custom built website.

2020-12-09

The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM.

Pros

The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all.

Cons

For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Christopher C.

really great, simple analytics platform

2017-07-18

Pros

Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 11-50 employees)

I love the simplicity and functionality of Segment

2018-11-01

Pros

Hooking all sorts of data sources into one javascript implementation and then to channel it into your selected analytics system is an oversimplified explanation of what makes this product great.

Cons

Make sure you check out each integration as to how it plays with Segment - especially data sources!

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Transportation/Trucking/Railroad company, 51-200 employees)

Must have software

2018-11-28

Pros

It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Cons

The capacity to decide which events are sent to each vendors to limit data overusage

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel S.

The easiest way to pull data from your site or app -- and maintain it

2020-10-14

It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple.

Pros

Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click.

Cons

No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Filip T.

All the analytics in one place

2018-02-16

Pros

I love the concept of Segment - write data once, funnel it to multiple places for any type of analytics you might imagine.

Cons

At first it can be slighlty overwhelming, but once you get a hang of it - you're not going to regret investing your time.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Ivan M.

Easy to use and powerful tool, recommended if you work with third-party tools.

2021-06-28

One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Pros

It is a very easy-to-use tool that with minimal training you can add/configure third-party tools, accessible to many user profiles.

Cons

We have previously been working with tag manager tools, we miss the possibility of have modifications before sending the segment to 3 party tools. The "functions" are somewhat complex, a UI environment would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve L.

Segment does all the heavy lifting so you don't have to

2020-12-07

Pros

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems.

Cons

There aren't many things that come to mind.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Tamás S.

A reliable tool for event tracking and syncronization

2019-10-24

There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them.

Pros

- Intuitive UI. - Event tester on the UI. - Several client libraries. - You can sync even your backdata, e.g. when setting up a new warehouse. - Pricing is based on users not events.

Cons

E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Altaf D.

Modern data consolidation solution

2020-10-25

Pros

With just a single integration we can funnel our data to all the essential tools that we use to run out business (Intercom, Amplitude, Google Analytics and many more)

Cons

Nothing specific. Everything works great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 11-50 employees)

Dynamic and simple Data integration

2018-12-05

Pros

Segment is an amazing tool for gathering and data integration among different data sources and consumers.

Cons

The debug tools could use more features and the initial implementation requires a slight learning curve.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 201-500 employees)

Addresses a major use case | requires a data architect to own the implementation and instrumentation

2020-11-23

Pros

The ability to insert third-party snippets on our site through Segment.

Cons

Not all connections are intuitive and the UI makes it hard to find payload information and logs.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 201-500 employees)

User Analytics ... look no further

2018-11-27

Pros

This tool is like none other and is AMAZING...if you are struggling with what analytic tool to use...use this one to implement your events and then skip the data off to any tool with dev involvement.

Cons

There aren't really any cons here...this product hits the mark in every way!

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Get your data synced to all your other SaaS tools

2018-02-23

Simple data syncing

Pros

It's an invisible product that you don't interface with often, but it gets your data from one software synced to all the other ones including custom data points.

Cons

If you're in the enterprise, their data integrations basically only consist of BigQuery, PostgreSQL and Redshift which may be different than your existing data stack.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Christopher S.

Great software to remove the burden of countless API integrations

2018-04-25

Saved a ton of dev time

Pros

It takes the burden off of our own teams to manage a slew of API integrations.

Cons

As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Srinivas R.

Segment Data collection

2018-10-24

Very good and solve the key pain point very well

Pros

3rd party integration is very good , ease of use and whole ecosystem

Cons

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mauricio S.

A fine tool to to manage and centralise all data

2020-08-10

I integrated it in a React Native app and then I was able to decide where I wanted to send all collected data, forgetting about putting every connection in the code.

Pros

Just by connecting it with Segment you can decide where to send that data.

Cons

Although it has pretty neat features and connections, sometimes integrations may fail for specific events.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Simon v.

The ultimate events and analytics connector tool

2018-12-19

A good alternative to googles free tag manager.

Pros

It’s a great hub to connect all your tooling with each other and manage events and other analytics.

Cons

And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more