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Segment
5
51
4
19
3
1
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer data hub
Table of Contents
Is this product right for your business?
Find out with a
Segment - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Segment overview
What is Segment?
Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.
You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.
With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Data Management
Event Tracking
Setup
User Interface
Tag Management
Segment pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.1
Features
4.6
Ease of use
4.5
Customer support
4.3
Reviews sentiment
What do users say about Segment?
I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel.
Select to learn more
Who uses Segment?
Based on 72 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Segment's key features
Most critical features, based on insights from Segment users:
All Segment features
Features rating:
Segment alternatives
Segment
Starting from
120
Per month
Google Analytics 360
Starting from
Free
Mixpanel
Starting from
25
Per month
BlueConic
Starting from
No pricing info
Segment pricing
Pricing plans
Pricing details:
Business
No pricing info
Features included:
- Activate Audience With Personas (Add-Ons)
- Collect Data From Unlimited Sources
- Custom Volume
- Enforce Data Quality With Protocols (Add-on)
- Send Data to Unlimited Destinations
- Set Granular User Roles and Permissions
- Transform and Enrich Your Data
User opinions about Segment price and value
Value for money rating:
To see what individual users think of Segment's price and value, check out the review snippets below.
Charlotte H.
Editor in Chief
Lina T.
staff software engineer
Segment integrations (67)
Integrations rated by users
We looked at 72 user reviews to identify which products are mentioned as Segment integrations and how users feel about them.
Integration rating: 5.0 (4)
“Many of our web interactions are tracked in Amplitude”
Johnna L.
Marketing Automation Manager
Integration rating: 5.0 (4)
Integration rating: 5.0 (3)
“The integration with Google Analytics 360 is important because it provides detailed insights into website traffic, user behavior, and conversions, helping you make data-driven decisions to improve performance and marketing.”
Nikole C.
permit tech
Integration rating: 5.0 (2)
Other top integrations
Segment support options
Typical customers
Platforms supported
Support options
Training options
Segment FAQs
Q. Does Segment support mobile devices?
Segment supports the following devices:
iPad, iPhone, Android
Q. What level of support does Segment offer?
Segment offers the following support options:
Phone Support, Knowledge Base, Email/Help Desk, Chat
