Customer Thermometer - 2026 Pricing, Features, Reviews & Alternatives

Customer Thermometer enables your customers to provide feedback in a quick and easy way by rating your brands, products, services and people with a single click. This maximizes the response rate for customer feedback surveys, eliminating bias and ensuring the insights you uncover can be acted upon to realize bottom-line benefits.

It’s all driven by the complete Customer Thermometer platform, delivered via SaaS, that allows you to launch real-time surveys by embedding them in any email. CT is used by more than 10,000 support, service and help desk teams around the world to keep tabs on customer satisfaction, track NPS, measure a range of metrics and KPIs and even drive employee engagement.

Our quick and easy formula for feedback surveys ensures a simple-to-use configuration and customization interface with powerful reporting dashboards. And for customers, surveys are so simple to use that response rates regularly reach 80% and above.

Customer service is paramount at CT, which is why we’ve built an award-winning support team known far and wide as the ‘Ministry of Magic’. This dedicated team has been at the sharp end of real-time customer feedback surveys for over 10 years and are on hand to address any issues or opportunities for optimization. We have amassed readymade integrations with all the leading email platforms, CRMs, PSAs, etc. and publish APIs so we can integrate with practically anything else you want.

Customer Thermometer supports comprehensive customization so you can align surveys with all your branding, brand colors and fonts, promotions, links and even design custom icons for customers to click on. That’s the same for emails and the landing pages that customers get directed to upon clicking a response. We recommend using landing pages to ask follow-up questions (where applicable), collect additional comments and direct to social media feeds.

CT works by embedding surveys into the emails you send, but we can also send emails on your behalf. These are sent via secure email servers so that they don't end up in recipients’ spam or junk folders. Plus we ensure they render correctly on mobile devices. Watch your results come in in real-time and get access to individual respondent information so you can take appropriate action.

We’re also adding new features all the time – each geared toward making the platform richer, more customizable and continually attuned to market requirements. For instance, you can now use CT for ‘closed loop’ feedback response, ensuring every customer who provides a piece of feedback that demands a reaction gets the attention they deserve – by assigning and alerting your internal resources to contact, investigate and close-out each case.

There’s more at www.customerthermometer.com – including a treasure trove of valuable content and practical resources to help CX professionals make their mark with customer feedback. You can also trial CT for free!