Attention - 2026 Pricing, Features, Reviews & Alternatives

Attention is a cloud-based, AI-native sales platform that captures sales touchpoints across meetings, calls, emails, and CRMs, then deploys AI agents trained on that data to automate administrative workflows. Core capabilities include automated CRM data entry with 1-click updates to Salesforce and HubSpot, AI-generated follow-up emails drafted from call content in under 60 seconds, AI coaching scorecards aligned to frameworks such as MEDDIC, BANT, and SPICED or custom criteria, and pipeline forecasting grounded in conversation data rather than manually entered CRM fields. The platform joins video conferences directly and connects to existing communication and CRM tooling via 200+ integrations, an open API, Claude Connector, and MCP server. Multilingual call recording and translation extend coverage to global sales teams across industries including healthcare.

Attention serves revenue organizations of varying sizes, including sales reps, sales leaders, and revenue operations teams. A natural language query interface lets users search across call transcripts, CRM notes, and connected knowledge bases, with results linked to exact call moments. Deal scoring analyzes rep behavior, buyer engagement, and conversation patterns to surface deal risk and churn signals automatically. Competitor mention tracking and rep performance analytics dashboards give sales leaders visibility across the full pipeline. Real-time in-call coaching surfaces AI-powered battlecards and live talk tracks drawn from playbooks, supporting faster rep onboarding and reduced ramp time.