Hotjar Pricing

It's really nice to be able to see the journey a user takes and what it does in your website so you can identify pain points. Heatmaps are also really nice.

There's nothing we haven't been able to do yet or something we feel it may be missing.

I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!

Perhaps the price model isn't something that favours start-ups.

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%....

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Hotjar is a tool that almost every optimizer or ux designer should use, no doubts. Is easy to use, cheap, and besides the famous heatmaps it has a lot of other functions like polls or user recordings. Also, the sharing function is great as you can share results with members of your organization that dont have an account.

Lacks some integrations with other tools. For example with Google Analytics, a very useful function would be showing the Events on the heatmap.

Hi Eliel, Thanks for taking the time to review Hotjar. It's great to hear that you have had such a positive experience using Hotjar and dealing with our team. A Google Analytics integration is something we're working on but it will take some time before it's available. In the meantime, we have recently launched a Google Optimize integration that you might want to check out: https://www.hotjar.com/updates/en/hotjar-x-google-optimize-compare-user-behavior-in-your-experiment-variants- I'd like to send you a small thank-you for your review. If you get in touch at mike.cullen@hotjar.com, I'll let you know the details. Thanks, Mike

Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react. Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge. it's just one of those tools that you need if you want to build new landing pages and help them convert.

The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.

Hey Jeffrey, Thanks so much for reviewing Hotjar! We love feedback and it's great to hear you consider our tool an essential part of landing page optimization! Sorry to hear you've had a problem with Recordings. Feel free to reach out to support@hotjar.com and someone will be able to take a look into the issue. Best, Kayleigh

Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with. I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time! Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast. The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session!

Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section.

Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.

Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

That it's simple and easy to use, implementation literally takes a minute. The great thing is that you have so many tools in one place, heatmaps, recordings, surveys and more.

Sometimes when you generate a heatmap of a long page, the screenshot preview gets cut in the middle and you can't really see data of the lower parts.

The best part about this tool is it lets you see what your users are doing after landing on your website. Tools like Google Analytics, Adobe Analytics provides the best information on how you acquired the user but Hotjar shows you what the users are doing after coming through different channels! Webmasters use this data to analyse and fix the issues on their website. The implementation is easy and you can start collecting data from day 1.

Considering the number of benefits it has, its pricing is on a bit on the higher side. Also, I have used the Russian Tool - Yandex Metrica which provides the same amount of information for free. But if you have the budget, definitely go for it!

Hey there, Alex here from the Hotjar marketing team. Really happy to hear you're getting a lot of value from Hotjar! Thank you for the review.

The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would...

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Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.

Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved. I also noticed that...

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Prices could be better for new companies. Some things need to be worked on more. There should be ways to record multiple sessions at once in different parts of the site.

Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings...

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Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

Hey David, Thanks so much for reviewing Hotjar! We really appreciate it and it's great to hear you that you consider the tool essential in understanding your visitors. Best, Kayleigh

Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me.

Easy to deploy tracking script to sites Async loading doesn't impact user experience Reports are easy to read and can be shared with clients Free tier provides more-than-adequate reporting for most small businesses

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

Hi Lucas, Thanks very much for the comprehensive review. It's great to hear that you find Hotjar easy-to-use and you're getting valuable insights about your visitors' habits. I'd like to offer you a small thank you from Hotjar for taking the time to review our software - please reach out to me at mike.cullen@hotjar.com. Cheers, Mike from Hotjar

Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features...

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There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Hotjar is incredibly easy to setup. The learning curve is basically flat. The product is cheap and has a great free version.

It can slow down your website without you noticing it. Look at Google Developer Tools, the time to interactive value.

Hey there Luca, Thanks so much for taking the time to leave us a review, we appreciate it! Brilliant to hear you find the tool easy to use. Following up your feedback on site speed - have you had a look at this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- On average the initialization of Hotjar has a minimal impact on the page being usable (around 0.01 seconds) and adds around 0.3 seconds to the overall page completion. In the article I link above we also dive into some more factors to consider about speed testing. Most importantly - we'd love to help if you're finding this is causing any issues at all! :) The team is available at support@hotjar.com. All best, Alex

What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love. HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.

I'm only listing "cons" because I have to to submit this review. Some of its user interface wasn't completely intuitive to me at first but I overcame it quickly and don't think it's fair to expect every software program to not come with a little bit of a learning curve. Within a couple of days I was navigating it fluidly.

Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down. It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one. We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later. The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content.

Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for.

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us better optimize our website to maximize conversions. The data that we get from hotjar is so important for us because based on it we decide what should we change or remove.

The only downside to hotjar is the fact that it’s not possible to download recordings, I would love to have this option so I can download some sessions and have someone else take a look at them without giving full access.

Laden with features to help you better understand how users are interacting with your website to aid optimisations and CRO testing.

Against more expensive tools can feel like it lags behind in terms of UX, and the constant emails about trivial results can be tiresome to receive.

Hi Jonny, Thanks so much for taking the time to review us. Great to hear Hotjar has helped you better understand how your users behave on your site and improve your site by doing so. We are always working on improving our UX and are looking forward to some exciting updates in 2020. We are always open to suggestions for improvement, so if you haven't done so already, please submit a suggestion via your Hotjar account under 'Suggest a Feature'. Best, Denis from the Hotjar team