Hotjar Pricing Plan & Cost Guide

Hotjar

Gain insights & feedback through website & mobile analytics

4.64/5 (75 reviews)

Hotjar Pricing

Starting from: $29.00/month

Pricing model: Freemium, Subscription

Basic: Free. A limited package for personal use.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Competitors Pricing

Revulytics

Starting from: $59.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Questica Performance

Pricing model: Subscription

ClicData

Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

PrediCX

Starting from: $495.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Panoply

Starting from: $79.00
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Pricing Comparison

How does Hotjar compare with other Business Intelligence & Analytics apps?

Subscription plan?

Hotjar



99% of apps offer a
subscription plan

Free trial?

Hotjar



87% of apps have a
free trial

Freemium plan?

Hotjar



28% of apps have a
freemium plan

Pricing Comparison

Business Intelligence & Analytics app prices shown are $/month




Hotjar Pricing Reviews

Pros
  • Pricing All round anayltics tool
  • easy to implement. very intuitive in setting up. Cheap. Very useful for the feedback module. Constantly evolving
  • Hotjar is an intuitive and easy-to-use tool. Feedback section is an added value comparison to most usability tools.
  • 1) All in one tool - Heatmaps, Website Surveys, Website Visitors Recording, Feedback Polls 2) Economical 3) Easy to use
Cons
  • I personally love this tool and use this for 3 different sites. The money I pay to them is the best investment I do for marketing.
  • The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.
  • The price of paid accounts is quite significant but you can do wonderfully with the free version. There is nothing I would criticize here honestly.
  • Lack of integrations with other tools. Needs daily maintenance in case of huge traffic. The different modules seems not to be so connected each other.
100%
recommended this to a friend or a colleague

21 reviewers had the following to say about Hotjar's pricing:

Filippo Saccaro

Cheap and easy to use. Ideal for small medium business

Used daily for 6-12 months
Reviewed 2017-06-08
Review Source: GetApp

easy to implement. very intuitive in setting up. Cheap. Very useful for the feedback module. Constantly evolving

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Simeon Kirilov

The best conversion rate optimization tool

Reviewed 2016-03-24
Review Source: GetApp

Useful and amazing tool. I highly recommended to all. By combining analysis and feedback, Hotjar lets you review a bigger picture than other analytics tools, at a more affordable price

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Yocheved Schlachter

Good platform for basic polls, surveys. heatmaps and recordings

Used weekly for 1-2 years
Reviewed 2018-06-26
Review Source: Capterra

This is a low cost, entry-level product if you're looking for something to get some basic user data from.Love the ability to quickly and easily create polls on a page to gain information from website visitors. The scrollmaps are nice too, it's great to be able to see how far people are scrolling on a page.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Lewis Holland

Great all round tool for analytics

Reviewed 2016-08-29
Review Source: GetApp

Hotjar is great for all forms of analytics. That's what makes it great. The recordings are especially awesome to get a 'real' feel of what visitors are doing.Pricing All round anayltics tool

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Anonymous

Worth 100x more than what they charge!

Reviewed 2015-08-26
Review Source: GetApp

A friend recommended this app while they were still in beta. I signed up and fell in love. The heat maps, the user session recordings, the funnels, the surveys and polls. I could go on and on... This is by far one of the most useful and essential apps for any startup and small business. With the session recording you will get to see exactly what each user did on your website, you'll be able to watch exactly as if you were looking over their shoulder as they visit your site AWESOME! This helped me discover a massive problem with my site which I immediately was able to fix. HotJar is without a doubt a day 1 an ESSENTIAL MUST HAVE app.Every single thing they offer! Heatmaps, user session recordings, conversion funnels, forms, polls, surveys, etc. etc. etc. AND the customer service is damn good!

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Manuel Costales

Hotjar is a heatmap and feedback tool which any developer should use to engage with their visitors

Used weekly for 2+ years
Reviewed 2018-05-15
Review Source: Capterra

Hotjar is a great tool to see how your pages are performing and how your audience is interacting with every element on it. It will show you heatmap, tracking, you can create polls, feedback forms, and also record video for every person that navigate to your site!

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Chris Casseday

Great conversion optimization tool!

Used daily for 2+ years
Reviewed 2018-03-16
Review Source: Capterra

It isn't free, but at the same time, it is worth the money. Easy to implement and the value is there for the cost. I love Hotjar for the heatmaps, user session recordings, conversion funnels analysis, and the detailed analytics. This is a great tool to help make the analytical data come to life with visuals. You can record sessions and analyze them to them make adjustments for future visitors. Can't beat the great data that you get from this tool!

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Vijay Khandekar

A must have for New Age Marketers. Period.

Used weekly for 2+ years
Reviewed 2016-09-28
Review Source: GetApp

No need to waste your money for various tools to ace conversion optimization for your site. Hotjar is one of the main tools of my marketing toolkit. It is pretty awesome. The kind of insights and analytics it provides it gold. Combining the insights of all the tools it provides, it gives you a bigger picture about your website performance and gaps. Start using it today to take your website performance to the next level1) All in one tool - Heatmaps, Website Surveys, Website Visitors Recording, Feedback Polls 2) Economical 3) Easy to use

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Justin Larsen

Wow, What a Product!

Used weekly for 1-2 years
Reviewed 2017-08-08
Review Source: Capterra

Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns. What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love. HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Anonymous

Just great!

Used weekly for 6-12 months
Reviewed 2017-12-21
Review Source: Capterra

I have been using Hotjar for the past few months. It has opened another perspective that currently wasn't possible with Google Analytics, like creating heatmaps. It gave me deeper insight in what visitors do, click on and interact with. Based with this information, we have been able to refine our site. The process was easy to setup and the system is (once learned) easy to use.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Anonymous

Super helpful tool for heatmaps that you need!

Used weekly for 1-2 years
Reviewed 2018-05-07
Review Source: GetApp

Hotjar is a super helpful tool that helps you understand your website visitors and their behavior. With Hotjar you can set up and track heatmaps, clickmaps and scroll maps of any page of your website. Furthermore, you can set up funnels and see where visitors leave your website and identify problems. But the best and for me the most useful feature is visitor recording - Hotjar records the behavior of your website visitors and lets you watch it as videos. This is just BRILLIANT! I cannot imagine my work without this tool. It also has a nice free version so you don't need to pay for it to get results.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Anonymous

Easy but lazy

Used monthly for 6-12 months
Reviewed 2017-06-23
Review Source: GetApp

Hotjar is an intuitive and easy-to-use tool. Feedback section is an added value comparison to most usability tools.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Shikhil Sharma

Amazing product, solves a real problem that business owners do not ever realize exits!

Used weekly for 1-2 years
Reviewed 2017-08-18
Review Source: Capterra

- Getting insights into user behavior - Making some great UI/UX changes to optimize the website using Hotjar's results - Insight into consumer psychologyHotjar gives eye opening insights into customer behavior. A few features that we extensively use include: 1. Recordings: This truly helps in understand how customer behaves and how cart drop rates can be minimized. 2. Heatmaps: Over a period of time heatmaps give you a great detail about general pattern of visitors which has helped us take some big decisions in UI/UX.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Parisa Vassei

Easy to implement, informative and quite intuitive

Used weekly for 2+ years
Reviewed 2018-03-26
Review Source: Capterra

HotJar has helped myself and clients gather powerful insights into user's experiences, allowing us to create and optimize digital experiences that are enjoyable I find HotJar simple to integrate with. The data it provides is very useful. The plans are very reasonable and provide good value.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Crystal Ignatowski

The User Recording Tool Everyone Talks About

Used other for 6-12 months
Reviewed 2018-04-23
Review Source: Capterra

Everyone is talking about Hotjar. I have taken many online courses and classes for marketing, conversion rate optimization, etc, and Hotjar is always the holy grail for seeing what your users are doing and how they are interacting with your site. We used Hotjar for many years before we had to switch to a new product which could cater to our site better. Hotjar is the easiest to use and has the best pricing.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Anonymous

Easy way to get heat maps and collect feedback

Used weekly for 1-2 years
Reviewed 2017-11-09
Review Source: Capterra

It has enabled us to better understand what appeals to visitors on our web pages, how far they are prepared to scroll, and other useful information that has helped guide optimization work which has generally created better performing pages and page elements.Initially the best feature for me was the ability to learn exactly what website visitors are drawn to on web pages via heat maps. We recently started using visitor feedback features to replace a more expensive solution and have found Hotjar also gives us everything we need in this respect.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Crystal Ignatowski

Watch, Change, Improve, Repeat

Used daily for 1-2 years
Reviewed 2017-05-31
Review Source: GetApp

Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down. It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one. We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later. The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Renea Hanks

Big Company Tools At Affordable Small Business Pricing!

Used daily for free trial
Reviewed 2018-06-28
Review Source: Capterra

This particular software is literally a major insight for me and how people use my site I love it!The powerful thing about Hotjar is that it can track and record session when potential customers visit my site. What attracted me to Hotjar was noticing how many major companies that I follow and use in business have deployed Hotjar. It made me think along these lines instantly: Does it have a free trial? Is it affordable? Is it subscription based or do I have to purchase a license? I was able to say "yes" to all of these.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Tyler Juhola

It's been a great resource for us to see the behavior of new prospects on our platform.

Used weekly for less than 6 months
Reviewed 2017-11-17
Review Source: Capterra

Valuable insight that has helped us increase our conversion rate of people who sign up, who continue to use it through the trial and onto our premium plans.We've never had the insight that HotJar provides about what our users are doing when they sign up for our software. We would have low conversion rates of people signing up and not completing the onboarding process, or signing up and then never coming back. Now we can see how they navigate, what they get frustrated with (multiple clicks on something not clickable) and see trends of what we may need to tweak. Additionally we can reach out to the prospect knowing what may have kept them from logging back in.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Eugene Dean

Tools that are designed to improve the performance of your website

Used daily for 1-2 years
Reviewed 2018-05-06
Review Source: GetApp

The program was very visual and gives you different options for viewing your visitors and how they view the page. Easy to use interface and very affordable for the functions that you get. Visitor entries and heat maps are excellent tools for monitoring user behavior and interactions. I use this platform to help my clients diagnose problems on their website that interfere with conversions. Now we get a complete picture of our customers and their motivation to participate in our website. Helping us fine-tune our experiments and speed up the survey process so that we can get more experiments.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics

Anonymous

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Used monthly for 1-2 years
Reviewed 2018-01-19
Review Source: Capterra

We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Read the full review


Hotjar

Gain insights & feedback through website & mobile analytics