ActiveDEMAND Reviews

Pros
ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons
The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Rating breakdown

Likelihood to recommend: 10/10

Pros
You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Cons
The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Rating breakdown

Likelihood to recommend: 7/10

Pros
The ongoing features and improvements that have been made in the two years since I've been using AD shows that they care about growing and refining the tool. There is a lot of online support available and I've had great success talking to support team members if I can't find the support resources online. Great customer service.

Cons
There seems to be some bugs that come up time to time. Data being changed, user permissions being changed etc. with no rhyme or reason. Also, I hate that I can't edit workflows unless I'm on the corporate business marketer subscription. I personally feel that should be a standard feature.

Rating breakdown

Likelihood to recommend: 7/10

Pros
The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Cons
When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Rating breakdown

Likelihood to recommend: 10/10

Pros
It’s got a lot of functionality packed into it

Cons
Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Rating breakdown

Likelihood to recommend: 8/10

Pros
The main reason why we have chosen to work with ActiveDemand is that​ it can sync with other programs (in our case our sales system). Therefore it can track lots of data and we can sync it two ways.

Cons
It's not always the most user-friendly software but when you know how to work with it, there's a lot possible.

Rating breakdown

Likelihood to recommend: 9/10

Pros
I really like the subscribe/unsubscribe list. Once an email is in the system the address is updated whether it has unsubscribed or not

Cons
We had a lot of issues with things not working and due to the time zone difference, everything took twice as long to be solved. We did not have the patience.

Rating breakdown

Likelihood to recommend: 6/10

Pros
Two things stand out about activeDEMAND: 1. They are the only marketing automation fotware that integrates seamlessly with our CRM, PipelineDeals. Because the software includes the functionality we were looking for and the price is reasonable, the decision to choose it over others was a no brainer 2. The support is fantastic. I'm not the most technical person but I had no problem setting up and integrating activeDEMAND to our CRM, mostly due to the super quick and detailed response from the support team whenever I had any questions.

Cons
I don't have any huge complaints, but some of the features that use their own algorithms (like reply detection) don't work 100% of the time so I've decided not to use them. The interface and templates could also use some updating. This software was clearly designed by an engineer, which has it's pros and cons!

Rating breakdown

Likelihood to recommend: 7/10

Pros
What I like most about the software is the email and media automation. I also like how I have access to customer support through chat and call. I use pipedrive as well and the fact that active demand and pipedrive can integrate together is great.

Cons
Sometimes it is difficult to talk to support through chat, ie. trying to explain the problem, process etc.

Rating breakdown

Likelihood to recommend: 7/10

Pros
The visitor tracking is robust and provides much more data than similar tools. You can get the full visitor history for every organization who visits the site.

Cons
The software is cumbersome and slow. It often takes several minutes to run a report. Compared to similar software, the automations are overly complex and not as feature-rich.

Rating breakdown

Likelihood to recommend: 6/10

Pros
The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Cons
Learning curve is challenging, as it some of the trickier back end functions

Rating breakdown

Likelihood to recommend: 7/10

Pros
The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Cons
Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Rating breakdown

Likelihood to recommend: 9/10

Pros
ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Cons
There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Rating breakdown

Likelihood to recommend: 9/10

Pros
It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Cons
I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Rating breakdown

Likelihood to recommend: 4/10

Pros
-The absolute best part of this product is the chat support. They will actually work with you all the way until a solution is made. They are all very familiar with the program. -It is an incredible value for the money. -Moderately easy to use.

Cons
It lacks functionality in some key areas, most notably: lacking an undo button, a clunky landing page builder, and no mainstream CRM integrations that I know of (i.e. Salesforce). Social posting and tracking in campaigns are...okay but the actual posting and scheduling are not good. It does about 80% of what you really need it to do, if they can get up to speed on the last 20% I think it can be one of the top platforms. The training videos on youtube are way out of date.

Rating breakdown

Likelihood to recommend: 7/10

Pros
Active Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.

Cons
There are occasionally server-side issues that prevent the plugin from working, but the team is usually quick to remedy these. It's just a matter of keeping an eye on our sites.

Rating breakdown

Likelihood to recommend: 9/10

Pros
The features are complete and easy to understand. There are good integrations and sufficient APIs to allow for custom integrations if we wished. Great support.

Cons
The UI is not super intuitive. There are a few features that are undocumented and were only uncovered upon asking support.

Rating breakdown

Likelihood to recommend: 9/10

Pros
I've been using Active Demand for since it started and have been happy with the service and products they provide for my company.

Cons
I wish they would provide an accounting service that would let us bill/invoice and take auto payments.

Rating breakdown

Likelihood to recommend: 10/10

Pros
ActiveDemand provides a lot of the digital tools for modern marketing. I love having everything in one place and pulling all the different report options to show ROI.

Cons
No system is a perfect solution, but the help portal and support teams are quick to help, diagnose and provide solutions so our marketing campaigns don’t suffer.

Rating breakdown

Likelihood to recommend: 10/10

Rating breakdown

Likelihood to recommend: 10/10

Pros
IT seems that you have an option for any possible feature you can think of.

Cons
At the time I was using the product I wish I had access to expert help to fully utilize every feathure effectively.

Rating breakdown

Likelihood to recommend: 9/10

Pros
There is a ton of functionality in Active Demand.

Cons
It's so difficult to navigate. The user experience is very frustrating because we understand it can do a lot of powerful things, but figuring out how to make it work is difficult. It's also pretty limited from a design standpoint when it comes to email templates, schedulers, landing pages, etc.

Rating breakdown

Likelihood to recommend: 3/10

Pros
The potential is high for ActiveDemand. It presents itself as a total marketing solution. It offers phone tracking, automated email services, and white label customer interfaces.

Cons
The platform isn't customer friendly. The GUI is very clumsy and not intuitive. There aren't enough templates to really jumpstart a robust campaign. Customer support is slow to respond and lacks online support documentation to help. The cost is comparable to competing platforms that offer better interfaces, stronger customer support, and more templates.

Rating breakdown

Likelihood to recommend: 3/10

Pros
Support team is always ready to help and usually they are very fast with it. It has been a positive surprise, that they also listen to users's needs and ideas and actually create alterations and new features based on those ideas.

Cons
Some of the videos are old and the software does not look the same now, so they are sometimes a bit confusing.

Rating breakdown

Likelihood to recommend: 8/10

Pros
The product is a very powerful tool for us in our marketing effort. It's really easy to setup email campaigns and focus on our customer contacts and generating new leads. We've learned a lot from ActiveDemand about marketing and what our customers are looking for from our website.

Cons
Because it is such a robust package, there is a learning curve involved with it. The staff at ActiveDemand are quick to help and provide the tools we need. They are very patient and really easy to work with. There have been a lot of things we have wanted in the software that they submit to their development team to get done for us. It's really nice to see a company focusing on constantly improving their products.

Rating breakdown

Likelihood to recommend: 10/10