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Zapier Logo

Cloud-based workflow automation for teams of all sizes

Table of Contents

Zapier - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2026

Zapier overview

Based on 3072 verified user reviews

What is Zapier?

Zapier is an integration tool offering key features such as business process automation, third-party integrations, integrations management, workflow configuration, task management, and support for multiple data sources, among others.

Who uses Zapier?

By industry, Zapier reviewers are most commonly professionals in marketing and advertising (18%). The most frequent use case for Zapier cited by reviewers is integration (61% of reviewers).

What do users say about Zapier pricing?

Some users say Zapier’s free plan is generous and reviewers appreciate the flexible pricing tiers, which they feel suit various business sizes. However, some users report limited free features and reviewers indicate higher-tier plans can become expensive as needs grow.

What are the most popular integrations for Zapier?

The Zapier integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.8 out of 5 for its integration with Zapier), Slack (a team communication product, 4.9), and Gmail (an email management product, 4.9).

Starting price

29.99usage based /
per month

Alternatives

with better value for money


Pros & Cons

Workflow Automation

Data Transfer

Automation

Pricing

Zaps

Restrictive functional boundaries

Zapier’s user interface

Ease of use rating:

Zapier reviews

Overall rating

4.7

/5

3K

Positive reviews

83

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.83/10
Rating distribution

5

4

3

2

1

2.2K

735

98

17

13

Pros
“I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions.”
CM

Cristian M.

Technical Director of IT

“For the dealership it connects leads and paperwork triggers into my CRM and notification tools without me having to manually enter anything, which keeps things moving even when I’m not sitting at a desk.”
DS

Daniel S.

Manager

“Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it.”
Verified reviewer profile picture

Tony U.

Head of Growth

Cons
“The pricing model based on the volume of executed tasks becomes extremely expensive for continuous industrial usage. If a sensor sends data in a continuous loop, the monthly plan can be consumed in just a few days”
BD

Brad D.

Maintenance Manager - Amsoil Inc

“There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.”
CM

Cristian M.

Technical Director of IT

“Occasionally, our cost will spike when running large volumes of data; however, every time I submit a ticket to their support team, they close it without ever fixing the Ruby code issues I have.”
DM

Donnie M.

Chief Revenue Officer

Who uses Zapier?

Based on 3,072 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Information Technology and Services
Non-Profit Organization Management
Construction
Others

Use cases

Workflow Management
Integration
Business Process Management
API Management
No Code Platform

Zapier's key features

GetApp's analysis of 348 verified user reviews collected between July 2021 and September 2024 identifies Zapier's most critical features and summarizes user sentiment about those features.

Business process automation

Reviewers appreciate Zapier's Business Process Automation capabilities. They highlight how it saves time by automating repetitive tasks, such as sending reminders, transferring data, and updating CRMs. Users report that it integrates seamlessly with various apps like Zoho CRM, Google Sheets, and Xero, reducing manual data entry and human error. They find it particularly valuable for automating sales, marketing, and fulfillment processes, which improves efficiency and productivity. Users also mention that it helps small teams manage tasks they would otherwise need to do manually. Of the 98 Zapier users who gave detailed accounts of their use of Business Process Automation, 100% rated this feature as important or highly important.


Third-Party integrations

Users report that Zapier's Third-Party Integrations are a key reason for using the platform. They appreciate the ability to connect with over 3000 apps, including popular ones like Mailchimp, Slack, Google Sheets, and Salesforce. Reviewers indicate that this extensive range of integrations allows for comprehensive automation workflows, enhancing productivity. They find it easy to use without needing technical skills, and value the continuous addition of new integrations, which keeps the platform versatile and useful for various business needs. Of the 110 Zapier users who gave detailed accounts of their use of Third-Party Integrations, 99% rated this feature as important or highly important.


Integrations management

Reviewers feel that Zapier's Integrations Management is essential for connecting multiple apps and automating workflows. They appreciate the user-friendly interface and extensive library of supported apps, which make it easy to set up and modify integrations. Users report that it provides a clear overview of all connected integrations, helping them manage and track their workflows efficiently. They also highlight the ability to customize and configure integrations to fit specific requirements, optimizing efficiency and effectiveness. Of the 126 Zapier users who gave detailed accounts of their use of Integrations Management, 98% rated this feature as important or highly important.


Workflow configuration

Users find Zapier's Workflow Configuration highly flexible and valuable for automating tasks. They report that it allows for precise automation setups, customizable triggers, and seamless app integrations. Reviewers appreciate the ability to design complex workflows easily using pre-built templates and an intuitive interface. They mention that it helps streamline tasks, reduce manual intervention, and improve overall efficiency. Some users note that while initial setup can be challenging, the long-term benefits of automated workflows are significant. Of the 70 Zapier users who gave detailed accounts of their use of Workflow Configuration, 96% rated this feature as important or highly important.


Workflow management

Reviewers indicate that Zapier simplifies Workflow Management by making automation easy and scalable. They appreciate the ability to set up, monitor, and adjust workflows effortlessly, ensuring tasks are completed efficiently. Users highlight the platform's visual editor and extensive app integration, which make it accessible for those without coding knowledge. They also value the centralized location for managing workflows, which provides visibility and control over automation processes, ultimately improving productivity and reducing manual effort. Of the 69 Zapier users who gave detailed accounts of their use of Workflow Management, 96% rated this feature as important or highly important.


Task management

Users report that Zapier significantly improves Task Management by automating repetitive tasks and integrating with various apps like Monday.com, Slack, and Gmail. They appreciate the ability to create customizable workflows, send timely notifications, and delegate tasks efficiently. Reviewers highlight that this automation ensures tasks are completed on time and reduces manual effort, contributing to better organization and productivity. They find it particularly useful for managing new leads, client communications, and other routine tasks, freeing up time for more strategic work. Of the 80 Zapier users who gave detailed accounts of their use of Task Management, 90% rated this feature as important or highly important.


All Zapier features

Features rating:

Access controls/permissions
Accounting
Accounting integration
Activity dashboard
API
Application management
Collaboration tools
Compliance management
Configurable workflow
CRM
Dashboard
Database support
Data import/export
Data integration
Data management
Data security
Deployment management
Drag & drop
eCommerce management
Email management
ERP integration
ETL
Forms automation
For no-code development
Integration management
Monitoring
Multiple data sources
No-Code
Payroll management
Point of sale (pos)
Pre-built connectors
Process modeling & designing
Project management
QuickBooks integration
Real-Time notifications
Rules-Based workflow
Sales management
Single sign on
SMS messaging
Social media integration
SSL security
Templates
User management
Visual modeling
Web services
Website integration

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Zapier pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free

0.00

Features included:

  • Zapier automation platform
  • Unlimited Zaps
  • Two-step Zaps
  • AI power-ups

Professional

29.99

Per month

Features included:

  • Multi-Step Zaps
  • Unlimited Premium Apps
  • Webhooks
  • Email support

Team

103.5

Per month

Features included:

  • Unlimited Users
  • Shared workspaces
  • Shared app connections
  • Premier Support
  • SSO add-on

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Advanced admin permissions and app controls
  • Annual task limits
  • Observability
  • SAML SSO
  • Designated Technical Support

User opinions about Zapier price and value

Value for money rating:

To see what individual users think of Zapier's price and value, check out the review snippets below.

“I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions.”
CM

Cristian M.

Technical Director of IT

“For the dealership it connects leads and paperwork triggers into my CRM and notification tools without me having to manually enter anything, which keeps things moving even when I’m not sitting at a desk.”
DS

Daniel S.

Manager

Zapier integrations (240)

Integrations rated by users

We looked at 3,072 user reviews to identify which products are mentioned as Zapier integrations and how users feel about them.

Integration rating: 4.8 (131)

Gmail logo
Gmail

Integration rating: 4.7 (86)

Emails are sent from my personal Gmail. Easy and nice

PP

PK P.

Head Of Operations

Slack logo
Slack

Integration rating: 4.9 (84)

Slack isn’t a big deal for us because LiveAgent already keeps everything organized within the ticket system.

CF

Christopher F.

Partner and Tech

Integration rating: 4.6 (54)

Integration rating: 4.8 (52)

Other top integrations

Zapier customer support

What do users say about Zapier customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Zapier customer support.

Widespread user sentiment highlights that Zapier's customer support is responsive, helpful, and often resolves issues quickly.

A fair number of users appreciate that support staff provide clear, understandable solutions and even screen recordings for guidance.

Multiple users mention that support is friendly, patient, and proactive in addressing technical problems and offering tips.

A limited number of users report frustration with slow response times, lack of live chat or phone support, and difficulty reaching real people.

Support options

Knowledge base
Email/help desk
Faqs/forum
Chat
24/7 (live rep)

Training options

Documentation
Live online
Videos
Webinars

Zapier FAQs

Q. Who are the typical users of Zapier?

Zapier has the following typical customers:
Small Business, Mid-size Business, Freelancers, Large Enterprises

These products have better value for money


Q. What is Zapier used for?

Zapier is a cloud-based workflow automation platform that connects 9,000+ apps through a trigger-and-action model, allowing individuals and teams to build automated workflows, called Zaps, without writing code. A no-code visual editor and AI-assisted builder (Copilot) support multi-step workflows with filters, conditional paths, loops, webhooks, and scheduling. Beyond core Zap automation, the platform includes Tables (an automation-first database), Forms (a form builder connected to 9,000+ integrations), Canvas (a visual workflow diagramming tool), and AI Agents (autonomous agents that reason and act across connected apps). Developers can extend workflows with custom JavaScript or Python via Code by Zapier, or access the full integration catalog programmatically through the Zapier SDK. A free plan is available, with paid tiers scaling through Professional, Team, and Enterprise plans. Zapier serves individuals, small businesses, and large enterprises across marketing, sales, HR, finance, IT, customer support, and operations functions. Enterprise deployments include SSO, SCIM provisioning, advanced admin permissions, custom data retention, centralized governance, and OAuth-managed authentication with connection event logs and single-point access revocation. AI capabilities are modular: AI steps support models from OpenAI, Anthropic, and Google, and can be added selectively within workflows. AI Guardrails screen content for PII, prompt injection, toxic language, and negative sentiment before it reaches business systems. Zapier MCP connects AI clients such as Claude, ChatGPT, and Cursor directly to apps in the Zapier catalog, enabling AI-initiated actions across Gmail, Slack, Salesforce, and thousands of others. Software companies can embed automation into their own products through Powered by Zapier, without building or maintaining integrations independently. Teams collaborate through shared workspaces, shared folders with granular permissions, and human-in-the-loop approval checkpoints that pause workflows for review before continuing. Version history and draft editing allow Zaps to be modified without downtime, and bulk Zap management with team admin controls supports governance at scale. The platform holds SOC 2 Type II, SOC 3, GDPR, and CCPA compliance certifications.


Q. What level of support does Zapier offer?

Zapier offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Chat, 24/7 (Live rep)

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