App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Zapier
5
2.2K
4
735
3
98
2
17
1
13
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based workflow automation for teams of all sizes
Table of Contents
Zapier - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: September 2026
Zapier overview
Based on 3072 verified user reviews
What is Zapier?
Zapier is an integration tool offering key features such as business process automation, third-party integrations, integrations management, workflow configuration, task management, and support for multiple data sources, among others.
Who uses Zapier?
By industry, Zapier reviewers are most commonly professionals in marketing and advertising (18%). The most frequent use case for Zapier cited by reviewers is integration (61% of reviewers).
What do users say about Zapier pricing?
Some users say Zapier’s free plan is generous and reviewers appreciate the flexible pricing tiers, which they feel suit various business sizes. However, some users report limited free features and reviewers indicate higher-tier plans can become expensive as needs grow.
What are the most popular integrations for Zapier?
The Zapier integrations most frequently cited by reviewers are: Google Sheets (a spreadsheet product rated 4.8 out of 5 for its integration with Zapier), Slack (a team communication product, 4.9), and Gmail (an email management product, 4.9).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Workflow Automation
Data Transfer
Automation
Pricing
Zaps
Restrictive functional boundaries
Zapier’s user interface
Zapier reviews
Overall rating
4.7
/5
3K
Positive reviews
83
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.83/10
5
4
3
2
1
2.2K
735
98
17
13
Cristian M.
Technical Director of IT
Daniel S.
Manager

Tony U.
Head of Growth
Brad D.
Maintenance Manager - Amsoil Inc
Cristian M.
Technical Director of IT
Donnie M.
Chief Revenue Officer
Who uses Zapier?
Based on 3,072 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Zapier's key features
GetApp's analysis of 348 verified user reviews collected between July 2021 and September 2024 identifies Zapier's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Zapier's Business Process Automation capabilities. They highlight how it saves time by automating repetitive tasks, such as sending reminders, transferring data, and updating CRMs. Users report that it integrates seamlessly with various apps like Zoho CRM, Google Sheets, and Xero, reducing manual data entry and human error. They find it particularly valuable for automating sales, marketing, and fulfillment processes, which improves efficiency and productivity. Users also mention that it helps small teams manage tasks they would otherwise need to do manually. Of the 98 Zapier users who gave detailed accounts of their use of Business Process Automation, 100% rated this feature as important or highly important.
Users report that Zapier's Third-Party Integrations are a key reason for using the platform. They appreciate the ability to connect with over 3000 apps, including popular ones like Mailchimp, Slack, Google Sheets, and Salesforce. Reviewers indicate that this extensive range of integrations allows for comprehensive automation workflows, enhancing productivity. They find it easy to use without needing technical skills, and value the continuous addition of new integrations, which keeps the platform versatile and useful for various business needs. Of the 110 Zapier users who gave detailed accounts of their use of Third-Party Integrations, 99% rated this feature as important or highly important.
Reviewers feel that Zapier's Integrations Management is essential for connecting multiple apps and automating workflows. They appreciate the user-friendly interface and extensive library of supported apps, which make it easy to set up and modify integrations. Users report that it provides a clear overview of all connected integrations, helping them manage and track their workflows efficiently. They also highlight the ability to customize and configure integrations to fit specific requirements, optimizing efficiency and effectiveness. Of the 126 Zapier users who gave detailed accounts of their use of Integrations Management, 98% rated this feature as important or highly important.
Users find Zapier's Workflow Configuration highly flexible and valuable for automating tasks. They report that it allows for precise automation setups, customizable triggers, and seamless app integrations. Reviewers appreciate the ability to design complex workflows easily using pre-built templates and an intuitive interface. They mention that it helps streamline tasks, reduce manual intervention, and improve overall efficiency. Some users note that while initial setup can be challenging, the long-term benefits of automated workflows are significant. Of the 70 Zapier users who gave detailed accounts of their use of Workflow Configuration, 96% rated this feature as important or highly important.
Reviewers indicate that Zapier simplifies Workflow Management by making automation easy and scalable. They appreciate the ability to set up, monitor, and adjust workflows effortlessly, ensuring tasks are completed efficiently. Users highlight the platform's visual editor and extensive app integration, which make it accessible for those without coding knowledge. They also value the centralized location for managing workflows, which provides visibility and control over automation processes, ultimately improving productivity and reducing manual effort. Of the 69 Zapier users who gave detailed accounts of their use of Workflow Management, 96% rated this feature as important or highly important.
Users report that Zapier significantly improves Task Management by automating repetitive tasks and integrating with various apps like Monday.com, Slack, and Gmail. They appreciate the ability to create customizable workflows, send timely notifications, and delegate tasks efficiently. Reviewers highlight that this automation ensures tasks are completed on time and reduces manual effort, contributing to better organization and productivity. They find it particularly useful for managing new leads, client communications, and other routine tasks, freeing up time for more strategic work. Of the 80 Zapier users who gave detailed accounts of their use of Task Management, 90% rated this feature as important or highly important.
All Zapier features
Features rating:
Zapier alternatives
Zapier pricing
Pricing plans
Pricing details:
User opinions about Zapier price and value
Value for money rating:
To see what individual users think of Zapier's price and value, check out the review snippets below.
Cristian M.
Technical Director of IT
Daniel S.
Manager
Zapier integrations (240)
Integrations rated by users
We looked at 3,072 user reviews to identify which products are mentioned as Zapier integrations and how users feel about them.
Integration rating: 4.8 (131)
Integration rating: 4.7 (86)
“Emails are sent from my personal Gmail. Easy and nice”
PK P.
Head Of Operations
Integration rating: 4.9 (84)
“Slack isn’t a big deal for us because LiveAgent already keeps everything organized within the ticket system.”
Christopher F.
Partner and Tech
Integration rating: 4.6 (54)
Integration rating: 4.8 (52)
Other top integrations
Zapier customer support
What do users say about Zapier customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Zapier customer support.
Widespread user sentiment highlights that Zapier's customer support is responsive, helpful, and often resolves issues quickly.
A fair number of users appreciate that support staff provide clear, understandable solutions and even screen recordings for guidance.
Multiple users mention that support is friendly, patient, and proactive in addressing technical problems and offering tips.
A limited number of users report frustration with slow response times, lack of live chat or phone support, and difficulty reaching real people.
Support options
Training options
Zapier FAQs
Zapier has the following typical customers:
Small Business, Mid-size Business, Freelancers, Large Enterprises
These products have better value for money
Q. What is Zapier used for?
Zapier is a cloud-based workflow automation platform that connects 9,000+ apps through a trigger-and-action model, allowing individuals and teams to build automated workflows, called Zaps, without writing code. A no-code visual editor and AI-assisted builder (Copilot) support multi-step workflows with filters, conditional paths, loops, webhooks, and scheduling. Beyond core Zap automation, the platform includes Tables (an automation-first database), Forms (a form builder connected to 9,000+ integrations), Canvas (a visual workflow diagramming tool), and AI Agents (autonomous agents that reason and act across connected apps). Developers can extend workflows with custom JavaScript or Python via Code by Zapier, or access the full integration catalog programmatically through the Zapier SDK. A free plan is available, with paid tiers scaling through Professional, Team, and Enterprise plans. Zapier serves individuals, small businesses, and large enterprises across marketing, sales, HR, finance, IT, customer support, and operations functions. Enterprise deployments include SSO, SCIM provisioning, advanced admin permissions, custom data retention, centralized governance, and OAuth-managed authentication with connection event logs and single-point access revocation. AI capabilities are modular: AI steps support models from OpenAI, Anthropic, and Google, and can be added selectively within workflows. AI Guardrails screen content for PII, prompt injection, toxic language, and negative sentiment before it reaches business systems. Zapier MCP connects AI clients such as Claude, ChatGPT, and Cursor directly to apps in the Zapier catalog, enabling AI-initiated actions across Gmail, Slack, Salesforce, and thousands of others. Software companies can embed automation into their own products through Powered by Zapier, without building or maintaining integrations independently. Teams collaborate through shared workspaces, shared folders with granular permissions, and human-in-the-loop approval checkpoints that pause workflows for review before continuing. Version history and draft editing allow Zaps to be modified without downtime, and bulk Zap management with team admin controls supports governance at scale. The platform holds SOC 2 Type II, SOC 3, GDPR, and CCPA compliance certifications.
Q. What level of support does Zapier offer?
Zapier offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Chat, 24/7 (Live rep)




































































































































































































































































