HubSpot CRM Reviews

Pros
The inherent Marketing/Sales alignment is lightyears ahead of competitors "bi-directional sync." The web content management system lets us create blogs and landing pages and report on them effectively. The email automation workflows are the easiest of any on the market. Their new drag and drop features have eliminated the need for external contracted designers. The dashboards and list/report building features are user-friendly enough that my entire sales team is able to customize what they need on the fly without reaching out to me (their Admin).

Cons
We're pushing Hubspot's capabilities further and further each month, so whenever there is something that we need to function differently or would like to add, they listen, and have often let us beta test those new feature's we've asked for.

Rating breakdown

Likelihood to recommend: 10/10

Pros
HubSpot CRM really is a one-stop shop for marketing, from email integration and project management to blogging and landing pages. There are so many functions and a great library of resources/videos (and HubSpot Academy) to learn the basics of each part. Technical support has been outstanding, as well.

Cons
While the library of resources/videos and HubSpot Academy is amazing, what lacks - sometimes significantly so - is the actual hands-on application of that learning. One example (of many): activating/including social media channels on an email. The actual ins and outs of doing that aren't fully explained in articles/videos, at least not in a way that walks you through the process. If you don't have a great understanding of templates, design manager, and similar features - at least for me - it's a real challenge. Calling or emailing support often results in receiving a link to an article or video that I've already watched a few times.

Rating breakdown

Likelihood to recommend: 8/10

Pros
Easy to set up and use. Makes handling day to day tasking and operations a breeze. Sequences truly help manage your day and ensure you are getting your calls in, instead of having to constantly be doing manual processes for everything.

Cons
The updates to the platform that are not announced prior to launch. A better notification system for updates would be fantastic.

Rating breakdown

Likelihood to recommend: 9/10

Pros
The Price for a small business or startup up is excellent! It is free. It is very easy to use and customize to work the way you need it to work for your business. Keeps track of all your interactions with clients, partners, and supporters in a very easy to read area. Interacts with Outlook or Google, to make sure that all the email correspondence with your contacts is documented and kept in the right place

Cons
I don't like that sometimes I have to reconnect it with my Outlook application, and it causes Outlook to open slowly.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Hubspot analytics are exceptional. It allows you to get a clear overview of how the website or blog is performing, by keeping visually tracks of how close you are to hitting the goals, while constantly providing tips to reach them. Besides, all relative metrics for marketer can be tracked on HubSpot, such as web, email, social media, page performance, SEO and AB Testing metrics. The customer support is amazing, always being so responsive and helpful. I have to say it’s one of the best support teams I have ever contacted. Also, we’re so excited that Hubspot announced at this year's inbound that multi-currency capabilities would be supported, something we were desperately waiting for as this was essential to our deal tracking.

Cons
Hubspot needs to be maintained very closely. We once had an issue where information got messy and people received emails that they were not supposed to. We had to apologize and fix this. It was due to a personal mistake, but I know it could happen again if it’s not maintained properly. Also, integrate Hubspot with other tools is not always easy, as the process is long and confusing.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Team collaboration Facebook and Google ads Integration with zapier Free version very comprehensive Deal flow is well laid out

Cons
Entry level package bit pricey Quite a lot of training to master this product No other social media integration

Rating breakdown

Likelihood to recommend: 10/10

Pros
1. The number one thing I love most about Hubspot CRM is the ease of use. The interface is so clean and intuitive that it's very easy to grasp even as an absolute beginner. You have the features laid out at the top of the page where you can easily access all the features it has to offer without too much clutter that destroys the user experience. 2. The process of creating forms to capture leads from your websites is pretty straightforward and the templates are nice too. You can just select the kind of form you want, either pop up or regular type and you design what you want. 3. The convenience with which you can integrate all your communication channels into one inbox, we are talking about emails, responses to forms, Facebook messenger chats, and you can even create bots to qualify leads, all in one place. 4. Your funnel processes become more efficient because you can do almost everything from acquiring leads to finally making a sale, all on one platform. For example, you can create landing pages and get leads, import the contacts of your leads, send marketing emails to your leads, schedule meetings with your leads, all on the same platform. 5. I like the fact that you can manage all your ad campaigns for Facebook, Google, Instagram, and Linkedin. 6. Easy integration with WordPress, Zapier, Crisp, and Gmail.

Cons
There isn't much to complain about, I would just expect more integrations with more popular software, apps, and CMS's other than just WordPress, for example, Processwire and MODX, that you can just use as plugins instead of manually adding codes.

Rating breakdown

Likelihood to recommend: 10/10

Pros
We are 20 people and CRM is the cornerstone of every communication and interaction with the customer: HubSpot CRM has allowed us to rediscover the centrality of the individual - contact, without having to get lost among various software and email accounts On the contact we find logging in automatic: the emails sent and the answers to these emails, phone calls and scheduled appointments (which also go into Google Calendar). For us, it is an out-of-the-ordinary tool for this timeline on the contact, that allows us to "know" even prospects with which other people in the company have never had anything to do. The deals are also a very well thought out and easy to manage tool. The fact that the basic functions are free and there is no cost per seat ... well, it makes it an extraordinary tool

Cons
In order to have access to complete and in-depth reporting, ie a Business Intelligence able to show all information and data to understand various aspects of our company, we have to go towards advanced paid-level reporting. Not bad considering that everything else is free.

Rating breakdown

Likelihood to recommend: 10/10

Pros
User friendliness Reliable Reporting Centralized Marketing Automations

Cons
Limitation and at times there are few crashing issues

Rating breakdown

Likelihood to recommend: 10/10

Pros
My favorite thing about this software is that it's free. It made choosing a CRM an easy decision, and we have stuck with it since we made it. I like that it's easy to customize just about anything in terms of fields and that there are no limits on doing that. I also enjoy the templates and email tracking feature, which supposedly has a limit in the free account but I somehow continue to get notifications when people open my emails. Another favorite aspect that keeps me coming back to it is the Deals area - having a kanban board for deals is immensely helpful, and we use that heavily along with quota and forecasting reports related to it. There isn't a better way to get a snapshot on how your business is doing than to just look a kanban board of all your open deals and where they are in the pipeline.

Cons
Some of the software can seem a bit old and clunky, like a lot of CRMs. I miss the social autofilling options that Prosperworks has, and I don't find there to be anything particularly special about the user interface. Lists of contacts and navigating through a profile doesn't look especially modern, but it does get the job done. It's hard to be upset with any of those issues though because well, it's free. For free, it does an amazing job.

Rating breakdown

Likelihood to recommend: 8/10

Pros
Hubspot is so flexible and customizable that I can modify it in anyway that I want for my business unit in the company that I'm managing. With its many integrations with other applications like Zapier and Toky, I am able to track data across all of my team, and see precisely how they're performing, how well they're closing, and also backtrack their client interaction history to see how well they service our customers! Furthermore, as a CRM software, we have all the data we need with our clients. Contacts are automatically zapped into the system via Zapier integrations, and I'm able to automate most of the client data to automatically fill themselves out according to instances. I can track where all my traffic is coming from, and it helps lower my marginal CPA for my digital marketing campaigns because I know which channels to pump money into. Definitely a very flexible software.

Cons
Because Hubspot is so flexible and is able to do so many things, it also takes some time to be able to learn how to use it efficiently. Even with their on boarding support, there's so much the program can still do for you that the people don't cover. It's up to you to try and see how you can make Hubspot work for you.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Compared to the CRMs that came in way before, Hubspot from the user-friendliness perspective felt more like a personal use tool, rather than a corporate one. I was positively surprised that a work tool can be so good looking and cosy. Having been using it for 3 years now, I also see that they regularly add new functionality, improve the interface and the speed of processes. If you are working in sales you will definitely enjoy such features as folders of templates, sequences of email, postponed sending of emails and booking calendar. That is what my team is using 100 times every day and it works just as you expect it to. The most valuable advantage that you get used to too quickly is the amazingly clever way to store information about contacts, companies and deals - just in one glance you know everything about your contact without extra clicks.

Cons
I was at first struggling with the reporting part - charts to measure team's performance or templates success. But in the Hubspot's latest update I have actually seen a new team performance tracker which has all I need to know about my team's work. Still looking forward to some report that would let me see who of the contact has clicked on a link in a certain template.

Rating breakdown

Likelihood to recommend: 9/10

Pros
I love the marketplace value add in terms of their Hubspot academy that gives you certifiable courses, which is extremely helpful. Hubspot really automates your job and ensures you don't miss out on a lead and ensure you dont miss an opportunity and generate as much productivity as you can out of your day and leads.

Cons
I would have liked the customer service to be more easy to approach and prompt, but then again, I've only had only one issue in 2 years, so thats fine by me.

Rating breakdown

Likelihood to recommend: 8/10

Pros
The user tracking functionalities out-of-the-box are unmatched. It's very easy to track what leads do in your website and it's random-to-known lead matching technology is great. Building your website within the HubSpot ecosystem will yield a fast website that is easy to edit, that follows SEO best practices and is extremely stable all around. And the marketing automation features are simply one of the best in the industry.

Cons
The reporting functionalities aren't great. There are many small little details and limitations in different tools that doesn't make sense to most folks and makes you wonder why HubSpot doesn't allow it. Sometimes implementing conversion goal tracking from other systems isn't as easy as it could be. Lastly, some of the pricing tiers and features don't make complete sense to me and the software can get pretty expensive if you have too many contacts in your database.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Get ready to read the longest, most positive review about a CRM. I'm extremely passionate about Hubspot (in general) and the CRM isn't an exception. I literally promote it to everyone and anyone who wants to listen to me. It's a fully comprehensive CRM that includes any and every interaction yours customers have had with your team. It provide and promotes Sales and Marketing Alignment and transparency, the sales team has access to everything marketing is doing and the marketing team can see the results from their work. You can use it to record any sales interaction (phone calls and emails), leave notes on a customer's timeline, easily book meetings by providing someone with an availability link (if you use gmail or office 365), you can see your prospects, analytics, stats, reports. You can create snippets and email templates, save files that you send frequently (ie brochures)... Trust me, it's never ending and you should definitely get it! It's a shame that Hubspot won't pay me commission because if they did, I would be rich now :)!

Cons
I have had my frustrations with Hubspot, but they are genuinely committed to work with their clients and everything has been sorted, so there's nothing at the moment!

Rating breakdown

Likelihood to recommend: 10/10

Pros
HubSpot's CRM is an intuitive, comprehensive solution to seeing all of your data in one place. You can automate and personalize emails, create deals to track sales cycle and revenue, set reminders for when you need to reach out to someone next. If you follow the procedure, there is great transparency for your team.

Cons
The CRM can feel overwhelming at times. If you have a large team utilizing the software, it's crucial that all team members use the system the same way, lest someone forget to log a task and multiple people wind up sending communications to the same person- this annoys and confuses your customers and prospects!

Rating breakdown

Likelihood to recommend: 9/10

Pros
I like that HubSpot practices what it preaches. They educate customers (and the public) in inbound marketing techniques, the very techniques they're using themselves to earn customers! The product itself is easy to use and intuitive. Whenever we think up something we want to do (a specific tactic or approach), we always know that HubSpot can accommodate that idea. What I like best is the seamless way in which we can manage all of our blogging, website, social media, and enews all in one platform and see all of the analytics in that same place. Everyday we are logging into Hubspot to schedule social media posts, blogs, edit automated workflows, and more. Other staff use the tool for a monthly touchpoint email they send to their lists of contacts. And weekly, we send our FatherSource enewsletter from within HubSpot using the email templates. Further, HubSpot integrates with our Salesforce CRM, and provides valuable information to our sales staff, which can help them better help our customers/potential customers. We assign leads that come through HubSpot and feed into Salesforce for personal follow-up from NFI staff.

Cons
As for what I like least: nothing! Seriously. We couldn't be as successful as we are today without this tool. We have two people managing our marketing and Hubspot acts as a third person. Before HubSpot we were using Constant Contact, The Raisers Edge contact database, Blogspot, and Blackbaud Net Community for our website, and posting separately on twitter, Facebook, and linked in. Now we can do all of this in one place! If I had to choose one thing I like least, it's that there is a not a plug-in for drafting, distributing, and monitoring press releases and incorporating them into overall marketing campaigns. I think HubSpot could help us be more efficient in this way. Fortunately, this deficiency isn't not really a major concern for us.

Rating breakdown

Likelihood to recommend: 10/10

Pros
To start off with Hubspot is Simple and Powerful. With their easy to use interface, you can get the overview and contact information you need and this is even customizable per user. Hubspot also offers a great In-Sync with their Marketing, sales and service Hub, because all systems use the same database. Hubspot is a great solution that offers a product for business with a growth ambition and is able to grow along with them HubSpot CRM (and other tools) are constantly in development, so features that you miss might come soon. it's great to work with a tool that adapts to the changing demand and technology.

Cons
In my opinion there are no real cons for working with Hubspot. But there is something you have to consider (or learn to live with). Hubspot is a fast-moving company that releases new features on in a fast passed. the downside of this is that new features are not as must buildout as you should wish they were.

Rating breakdown

Likelihood to recommend: 10/10

Pros
"An excellent solution for those who want to keep everything on their eyes. Within this CRM program, you can manage communication, do marketing and collect statistics. Sales managers can monitor at which stage is the process of product promotion, how many deals are concluded, have info on them etc. You can also schedule e-mailing."

Cons
File storage is a bit complicated. They are difficult to find something using a search engine, as well as to replace files and especially attach them to messages. Emails often do not get to their addresses, therefore, we had to look for other services for correspondence. The interface causes some problems because it is not always convenient, for example, it is impossible to copy the contact information of customers. You just have to type it.

Rating breakdown

Likelihood to recommend: 9/10

Pros
This software is very comprehensive as far as data tracking contacts, keeping organized with what contacts different staff is assigned, and communication methods built-in with the CRM. The ease of use is incredibly well thought out and appreciated.

Cons
My only gripe is that this software doesn't cater more to non-profits. I wish I could track financial data and more "donor-esque" information, but even some of that I am manually able to add fields for. Definitely not for donor tracking, though.

Rating breakdown

Likelihood to recommend: 8/10

Pros
CRM software is generally cumbersome for sales reps. HubSpot software focused on UX and adoption over being able to be customized to handle every possible use case. Mobile app is also solid. Workflows are easy to use and powerful.

Cons
-Reporting capabilities are very limited (easy to get data in, difficult to summarize well to drive process adherence) -Company to customer relationship hierarchy lacks ability to support more complex business models - and B2B companies.

Rating breakdown

Likelihood to recommend: 9/10

Pros
HubSpot is a basic optimizer tool for our products and allows us to maintain our products easily. It's a marketing CRM and enables us to make changes in products as requirement of customer. HubSpot is super easy to install and works efficiently. It's all features are helpful for us to manage our products and stay connected with clients. We have all access to customer profile so we can easily track the customer details for further steps.

Cons
HubSpot is an automation tool for our products and has basic features for marketing but it also have some problems to work with this suit. HubSpot features are bit complicate and tough for new user, in that case new user need more training to get grip on this CRM. It doesn't integrate with other social media apps so it should be integrating with social media application such as, Instagram, Facebook and Twitter which could be more helpful for us to advertise our products.

Rating breakdown

Likelihood to recommend: 10/10

Pros
The most interesting services which i liked was integration of email and Just call which helps us to follow up on daily basis and it helps us to also listen to the call recording of the previous conversation done by the advisor . We also receive a notification in the gmail if anyone opens the email and this helps us to call the students quickly and to follow up with them . Its easy to track prospects and identify the leads which are closer to get converted

Cons
Most of the services are really good only think i found it difficultly was the duplicate lead getting created . If a student is registering with one email and different phone number we get two new lead . It takes time to learn since we have lots of features available and you will need to go through the learning center to go through completely .

Rating breakdown

Likelihood to recommend: 9/10

Pros
It is intuitive to use and data is easy to query and update. Tracking of the contact touchpoints helps you understand your customers' buyer journey's more clearly.

Cons
Although one of the selling features is that you can A/B test landing pages, e-mails etc., it's important to note that you can't use these features unless you are emailing at least 1,000 contacts (as smaller data volumes don't render statistically significant results). So for smaller organizations just building their inbound programs, this functionality will not be usable until they grow to a larger size with a larger contact base.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I love the Hubspot sidekick in my gmail and can't imagine not having it, to be honest. Great for tracking opens of my emails and logging communication records for each contact. From a sales/account side it's a godsend. I also like the use of templates and scheduling emails for future sending. I have recommended this tool to many people (clients, etc) so far.

Cons
One of the biggest reasons I signed up for the CRM tool was the ability to add prospects to my CRM with a click from the prospect's website. The little sprocket icon would always be floating on the side of my browser and if I wanted to add the website/company to the database, I clicked it, it pulled public info about them into one panel, and I added it all to the CRM. This feature has disappeared (I believe because of Europe's GDPR law) and that is a massive disappointment. I've been looking for a replacement ever since that feature disappeared. This might be more for the "Hubspot Sales" product but they all tie together. I also used to be able to search a global database of companies by industry, size, etc and add them to my sales prospecting list but that also disappeared. If I find something like that with similar email features, I will likely switch. Also many of the sidekick features are not available in Gmail mobile, only desktop, which is a bummer.

Rating breakdown

Likelihood to recommend: 9/10